community development and tourism
TRANSCRIPT
COMMUNITY DEVELOPME
NT AND TOURISM
Presented by Gelica
WHAT IS A COMMUNITY Common Definition:- Community is defined as a group of people living in a specific area (village,
town or neighborhood) and are sharing the common interest (such as values, benefits and norms).
Other Definition:- A group of people living together A group of individuals with common interest Ecologist describes community as the assembly of spieces interacting and
sharing a specific area.
TYPES OF COMMUNITY Location based community
Identity (interest) based community
Organizational based community
Virtual community
Paul James (Professor of Globalization and Cultural Diversity at Western Sydney University) developed a taxonomy to map relations
Grounded community relations Life style relations Projected community relations
SENSE OF COMMUNITY McMillian and Chavis (1986) identifies four elements
Membership Influence Integration and fulfillment of needs Shared emotional connection
WHAT IS COMMUNITY DEVELOPME
NT
COMMUNITY DEVELOPMENT It is aimed at building a strong, resilient local communities – coming together
of members to take collective action in finding solutions to problems within the community
Scott Peck (an American Psychiatrist)states in his 1978 book that community develops through four stages
Pseudo-community Chaos Emptiness True community
COMMUNITY DEVELOPMENT
There are numerous approaches used
These are significant to the economic, political, cultural, social and environmental enhancement of the community
COMMUNITY DEVELOPMENT At the grassroots level – involves some building and organization
Empower the community Bring change to community both physically and personally
Regional or National level – involves some form of planning and work, usually requires some stakeholders
Foundations Government NGOs Universities
COMMUNITY DEVELOPMENT
Economic development
Sustainable development
Asset-Based community development
Tourism Based community Development
TOURISM
WHAT IS TOURISM
Defined as the movement of an individual to places other than their usual environment for leisure, business or other purposes
Outbound Inbound Domestic
WHY TOURISM Vital source of income
Create frame work of employment Hotels Food services Travel services Transportation infrastructure
consumers People who may go on
holidays
marketing/promotion Research, development, evaluation and
consumer communication to raise awareness and generate sales.
Travel experience The experience that people have
travelling to their destination
holiday experience The experience that people have at
their destination
Source: www.destinationnsw.com.au/.../Tourism-Business-Toolkit-VOL1-Ch...
COMMUNITY DEVELOPMEN
T AND TOURISM
COMMUNITY BASED TOURISM(CBT)
Source: :prof. Dr. Syed Rashidul Hasan Dept. of Tourism & Hospitality Management University of Dhaka Bangladesh
WHY USE CBT
Sustainability
Economic/Financial sustainability
Environmental & Ecological
Sustainability
Community Based Tourism
Source: :prof. Dr. Syed Rashidul Hasan Dept. of Tourism & Hospitality Management University of Dhaka Bangladesh
MODEL APPROACH Model 1: Transit travelers destined for natural/man-made attractions via
community settlements
Model 2: Only Community (no other added attractions)
Model 3: Community blended with natural/man-made tourists attractions
1. TourismPotentialAssessment
5. MarketCommunity
4. DevelopProducts
2. SecureAssistance
3. Develop anIntegratedApproach
6. On-goingSupport
1. Determine the USTOs and the potential natural/man-made attractions nearby through surveys
1. Hire local NGO or tourism consulting firm, or other competent agencies
1. Hold community meetings2. Formation of a local community tourism committee 3. Identify entrepreneurs and opportunities for community cooperatives
1. Develop training programs2. Promote training programs3. Implement programs
1. Develop marketing material for the community, tourist attractions. 2. Promote community in the Internet and travel books
1. Assess situation2. Provide ongoing support as needed
1. A list of potential tourism products
1. Community approval on future developments2. Local tourism committee is responsible for future tourism initiatives3. Selection of most viable and suitable products to develop4. Development of a community brand
1. Assistance with the various stages of tourism development (mainly creating service offering structures)
1. Trained residents2. Development of viable products
1. Arrival of first tourists
1. A successful and sustainable tourism industry2. A functioning tourism committee
STEPS ACTIVITIES RESULTS
General Framework for CBT Development in an Area (Jessica Brown 2008)
REFERENCES Brown, J., Mitchell, N. and Beresford, Michael (Eds,) (2004). The Protected Landscape Approach: Linking Nature,
Culture and Community. IUCN, Gland, Switserland and Cambridge, UK. Xw+270pp. Plus 12 color plates
James, P., Nadarajah, Y., Haive, K. and Stead, V(2012). Sustainable Communities, Sustainable Development: Other Paths for Papua New Guinea Check |url= value (help). Honolulu: University of Hawaii Press.
McMillan, D.W., & Chavis, D.M. 1986. "Sense of community: A definition and theory," p. 16.
M. Scott Peck, (1987). The Different Drum: Community-Making and Peace, pp. 83-85.
Rashidul Hasan. S. (2015). Community-Based Tourism. Slideshare.net/srhaasan75/some-proposed-models-for-successful-community-based-tourism