community conversations about housing: dialogue not debate 1/part 1/icma 10 22 19... · dialogue...
TRANSCRIPT
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Community Conversations About Housing:
Dialogue not Debate Peggy Jensen, Deputy County Manager
ICMA Conference October 22, 2019
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A community collaborative
working to close the jobs/housing gap
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Home for All Progress
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Approach
New Housing
Funding
Housing Policies
Land
Community Support
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Manager and
City Council
Interviews
Group interviews
with eight cities
during summer
of 2017
Home for All commits to
developing a new
approach to community
engagement
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Inviting the Pilot Cities
• The Ask
• Help develop a new approach to community engagement
• Commit staff time
• Documented Council & City Manager support
• The Offer
• Up to $30,000 in unrestricted grant funds
• Consulting support from Common Knowledge
• Staff support from Home for All
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Four cities piloted the
new approach in the
winter of 2017 and
spring of 2018
Continuing engagement
with six more cities in
2019 and 2020
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Engagement Program Participants
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What Community Members are Learning
• Everyone is affected by high housing costs
• There is no one solution; many are
needed
• There is more happening than I realized
• The problem is huge but together we can
make progress
• There are many ways to stay informed
or involved
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What Cities are Learning
• There is boarder support for housing solutions
• Advocates don’t represent the whole
community
• Engaging residents builds trust
• Ongoing communication maintains trust
• The process can be used input on other issues
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What Communities are Doing
• First 100% affordable housing project approved
• ADU regulations modified to promote more units
• General Plan updates moving forward
• Renter assistance ordinances approved
• Home sharing promoted
• Using approach to discuss climate readiness, business district improvements, transportation plans
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A Different Approach to Engagement
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Engaging the “Missing Middle” on Community Issues
Strong Opposition Slight Opposition Not engaged Slight Support Strong Support
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Mind Shift: Inviting a Helpful Public
• Taking the city out of the center
• Reframing to put the issue and the community at the center
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Learning Space Decision Space
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Decisions or actions
NARROW
CHOICES
INVITE
PERSPECTIVES
Community outreach
Review options and trade-offs
SHARED UNDERSTANDING
of key issues and each other
Invest in Learning Before Decision-Making
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Traditional Public
Meeting
City broadcasts information and collects input from residents
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People engage with and learn from each other, elected officials and city staff listen and learn
Community
Conversation
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Our Process
• Invite more diverse participation
• Listen for community information needs
• Learn together and build shared understanding
• Sustain two-way communication and encouragecollaborative action
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Event Planning
• Invite more diverse participation
• Listen for community information needs
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Outreach Goals & Activities
• Bring in new perspectives beyond advocates
and people with fixed positions
• Find people who care about the community
but are not civically involved
• Invite people to help improve their
community instead of debate policy specifics
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Using Existing Networks
• List of stakeholders
• Businesses and Non-profits
• Community organizations and groups
• Religious and Cultural groups
• Schools and Parent groups
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Combination of Outreach Methods
• Newsletters/social media
• Online survey
• Intercept interviews
• Pop-ups
• Visit existing meetings
• Community partners
• Local organizations
• Individual “super connectors”
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Inviting People Multiple Ways
• Flyers
• Coffee shops, Rec Center, Train
Station, City Hall, Library, etc.
• Facebook Page – Videos!
• Eventbrite
• Affordable Housing Interest List
• “Key Communicators”
• Press Release
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Event Design
• Invite more diverse participation
• Listen for community information needs
• Learn together and build shared understanding
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Hosting a Learning Conversation
• Design for mutual learning
• What does the City need to learn
about the community and housing?
• What do community members
need to learn about:
▪ The issue? Each other?
▪ The city? Ways to be involved?
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Meeting Format
• Warm Welcome
o Share a meal
o Provide childcare
o Offer translation
• Talking Together
o Assigned seating at tables of 8
o Trained facilitator at each table
o Two-hour meetings with 90 minutes for table conversations
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Table Discussion 1
1. How does the current
housing climate affect
you and the people
you care about?
2. What are your hopes
for the future of our
community?
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Table Discussion 2
1. Based on your hopes for
your community, which
housing solutions should
the city consider?
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Ongoing Communication
• Invite more diverse participation
• Listen for community information needs
• Learn together and build shared understanding
• Sustain two-way communication and encouragecollaborative action
![Page 35: Community Conversations About Housing: Dialogue not Debate 1/Part 1/icma 10 22 19... · Dialogue not Debate Peggy Jensen, Deputy County Manager ICMA Conference October 22, 2019. A](https://reader033.vdocuments.us/reader033/viewer/2022060601/6055ae4cf7d50a6e8b3a1dc9/html5/thumbnails/35.jpg)
• Meeting Reports
• Website Updates
• Newsletters
• Additional Meetings
Staying Connected
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Community Engagement Manual
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Educate
Peggy Jensen, Deputy County Manager
HomeforAllSMC.com
@HomeforAll SMC
www.SecondUnitCenterSMC.org
Susan Clark at Ckgroup.org