For Dennison University

Presented by Sandy BlanqueraCEO & Founder of Social Boomerang

http://socialboomerang.com

Community and AudiencesUnderstanding the Difference

What’s the difference betweenan audience and a community?

Audience vs. CommunityWhich way are the chairs facing?

Audience: Someone listening, captive for the moment.

Community: Group of people you want to be connected to and engage with.

AudienceShorter term, gather to listen, no binding system

requiredMay convert to communityBuild awareness and valueCreate interest – advertising and eventsRepeat visits convert to communityThought leadership, ideas and great content

important

CommunityLonger life-spanRequires a system to bindLook to each other to sustain the relationship and interactions. CollaborativeLike-minded, similar interests, passionsMay engage around products or brand, but not there to be soldFor success must have leaders, need consistent & grateful leaders for

growthEngagement and empowerment are key to buildingLook for value and reward – if absent engagement decreasesSocial networking provides binding system that creates transparency of

activity, relationships and sharing of content

An example of a community…TechLife Ohio

Many online communities make the wholeMeetupEventsMicro

Community

BlogNews and

Views

LinkedInMicro

Community

FacebookMicro

Community

TwitterPublic &

Micro Community

Making a community: Events

TechLife Meetup – to share and track events

• About 1900 meetup members

• Use other social media

• 840 events since 9/2008

TechLife Blog – for trending information, local, state and national news

TechLife LinkedIn – micro-community2100 Entrepreneurs, Technologists, Startups

TechLife Facebook Fan Page – Micro Community

Twitter – Public and Micro Community

Online Brand Development is a JourneyUnderstand the importance of the brand.Intentional design and development of the brandStart a networkGrow the networkSpeak publiclyAdvertising – i.e. realtorElevator pitchSocial NetworkingBlogging

Journey of a personal brandYou

Networking: Ongoing, never stop!

Building audiences: Be part of public facing situations

Become part of a Community: Use online to solidify

Reaping rewards: Support, mentoring, sales

College, work, professional and social groups

Start attending events, networking, speaking, integrate on and offline.

Get involved; actively build community - join a committee, found a group, lead

Leverage relationships to meet goals

SB 2

Social Boomerang iNtEgRaTes media, marketing and web to bring you returns on your communications.

We do…Social Media. Blogging. Web. Interactive Media. Branding. Marketing. Coaching.

• Entrepreneur • Community leader, advisor• Active change agent for small

business, technology, women in business

• Social media & web technology expert

• Bridge builder between education & business

• Mentor to emerging workforce• Professional speaker• Mom to four teenaged girls

Sandy BlanqueraSocial Boomerang