Snoqualmie Watershed Forum

Communications Plan: 2020-2024

March 12, 2020

Overview

Why communicate? Current Communications Communications Priorities Launching this Plan

Why do we need to communicate?

Tolt San Souci Construction 2018

To raise awareness • new people arrive each day• development threats can offset restoration

actions

To secure funding, develop favorable policy• Decision-makers need to hear from

constituents

To deploy staff effectively• Small staff – need strategic communications

Current Communications Actions Salmon SEEson E-news – 3 times/year; 1,180 subscribers Public meetings, fact sheets for projects Posters (developed from photo contest) Logo merchandise (caps, water bottles,

bags, notepads) Videos – 2 posted on social media Legislative priorities (e.g., letters) Web site

Current Communications: Examples

Communications Priorities

1. Grow Audience for Forum Communications

2. Increase Government Support for Watershed Actions

3. Inspire Local Actions that Improve Watershed Health

Priority 1: Grow Audience for Forum Communications Outcomes:

Expanded local and regional network aware of the Forum’s work

More email subscribers Visitors at Salmon

SEEson sites

Priority 2: Increase Government Support of Forum Partners

Outcomes: Increased state, federal

and local funding for the Forum’s programs and projects

Habitat protections

Priority 3: Inspire Local Actions that Improve Watershed Health

Outcomes (examples): Residents protect and

plant trees Property owners

remove invasive weeds Large habitat projects

and protection have public support

Land use practices protect habitat

Photo: Norton

Partner with others to spread messages via social media and in-person

Send e-newsletters, announcements, information to local audiences

Work with legislators and improve timing of legislative priorities

Bring information about salmon projects, partners, science, and salmon viewing to Valley residents

How will we achieve priority outcomes?

Photo: R. Green

Continue ongoing communications: Forum meetings Web pages 3 Snoqualmie E-news issues each year Fact sheets and email announcements

Invite local residents to project and Forum meetings and Salmon SEEson sites with limited social media

Grow audience for e-news and email announcements

Launching the Communications Plan in 2020

Photo: R. Green

Bring information to the Valley at local events* Arrange tours with decision-makers* Develop state legislative priorities earlier in the year for

the Governor Present to partner councils*

* In-person events will be suspended until the threat of coronavirus is lessened and large gatherings are allowed.

Launching the Communications Plan in 2020, continued