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    Breakthrough of COTS Software for BSS / OSSto enable NG Telco Services in China

    Juni Yan

    Industry Director,Oracle Communications, Media & Utilities,

    Industries Business Unit, Asia Pacific

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    Page 2

    The following is intended to outline our generalproduct direction. It is intended for informationpurposes only, and may not be incorporated into anycontract. It is not a commitment to deliver anymaterial, code, or functionality, and should not be

    relied upon in making purchasing decision. Thedevelopment, release, and timing of any features orfunctionality described for Oracle's products remains

    at the sole discretion of Oracle.

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    Page 3

    Agenda

    Deployment of BSS & OSS COTSApplications by Chinas Telco OperatorsVS Global Comms Service Providers

    Why Less COTS Deployment byTelco Operators in China

    Our Approach in China Bring the Best of Both Worlds

    How Oracle BSS & OSS Solutions

    enable NG Telco Services in China Concluding Remarks

    Q&A

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    Page 4

    Deployment of BSS & OSSDeployment of BSS & OSSCOTS Applications byCOTS Applications by

    ChinaChinas Telco Operators VSs Telco Operators VS

    GlobalGlobal CommsComms Service ProvidersService Providers

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    Oracle COTS Apps Deployment by Top Global Telcos

    FORTUNE 500 Telecoms 2006

    Company

    Global 500

    Rank

    Revenue

    (USD$M)

    Oracle

    User? Oracle BSS Apps Used Oracle OSS Apps Used Other Oracle Apps Used

    1 NTT 24 94,869 Yes Siebel CRM - PSFT HR, Oracle Financials

    2 Verizon Communications 50 75,112 Yes Siebel CRM Oracle SF (MetaSolv) -

    3 Deutsche Telekom 54 74,062 Yes Siebel CRM (largest in EMEA) - Oracle ERP

    4 Vodafone 66 65,314 Yes Siebel CRM,Oracle BRM (Portal Billing)

    Oracle SF Oracle ERP

    5 France Tlcom 71 60,933 Yes PSFT CRM, Oracle BRM - Oracle ERP

    6 Telefnica 108 48,833 Yes PSFT CRM Oracle SF Oracle ERP

    7 AT&T 121 43,862 Yes Siebel CRM in AT&T Parent,SBC, Cingular subsidiaries

    Oracle SF -

    8 Telecom Italia 141 39,765 Yes Siebel CRM, Oracle BRM - Oracle ERP

    9 BT 162 34,808 Yes Siebel CRM, Oracle BRM Oracle SF Oracle ERP

    10 Sprint Nextel 165 34,680 Yes - Oracle SF PSFT ERP

    11 China Mobile 202 28,778 Yes Siebel CRM (1 site) - Oracle ERP

    12 KDDI 221 27,034 No - - -

    13 Vivendi 239 25,061 Yes Siebel CRM Oracle SF -

    14 China Telecom 279 22,736 Yes Siebel CRM (4 sites) Oracle SF -

    15 Comcast 285 22,255 Yes - Oracle SF Oracle ERP

    16 BellSouth 314 20,613 Yes Siebel CRM Oracle SF Oracle and PSFT ERP

    17 Telstra 383 17,043 Yes Siebel CRM, Oracle BRM Oracle SF -

    18 KT 397 16,749 Yes - - Oracle ERP

    19 Amrica Telecom 398 16,719 Yes - - Oracle ERP

    20 BCE 405 16,506 Yes Siebel Oracle SF -

    21 Carso Global Telecom 450 14,956 Yes Siebel - -

    22 Royal KPN 457 14,831 Yes Siebel CRM, Oracle BRM - Oracle ERP

    23 Qwest Communications 494 13,903 Yes - Oracle SF Oracle ERP

    18 of the worlds top 20 are overseas telecom companies andonly 1 of them is not using BSS / OSS COTS Applications.

    China Mobile and China Telecom have deployed BSS / OSSCOTS Applications in some provinces; overseas telecomcompanies have deployed BSS / OSS COTS Applications in a

    much wider scope and some operators even standardize on thesame COTS applications across their enterprises.

    18 of the worlds top 20 are overseas telecom companies andonly 1 of them is not using BSS / OSS COTS Applications.

    China Mobile and China Telecom have deployed BSS / OSSCOTS Applications in some provinces; overseas telecomcompanies have deployed BSS / OSS COTS Applications in amuch wider scope and some operators even standardize on the

    same COTS applications across their enterprises.

    http://money.cnn.com/magazines/fortune/global500/2006/snapshots/1525.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/420.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/1537.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/538.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/1319.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/1182.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/994.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/225.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/1258.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/400.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/1535.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/329.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/191.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/1324.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/2281.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/4209.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/183.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/1896.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/1898.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/1101.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/994.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/1258.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/1182.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/1258.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/1258.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/1101.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/1898.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/1896.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/183.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/4209.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/2281.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/1324.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/191.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/329.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/1535.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/400.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/1258.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/225.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/994.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/1182.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/1319.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/538.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/1537.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/420.htmlhttp://money.cnn.com/magazines/fortune/global500/2006/snapshots/1525.html
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    France Telecom Group

    Standardize on Oracle Communications footprintfor CRM, Billing and Financials across properties

    Oracle selected as BSS reference platform for all FT properties

    One infrastructure framework

    One menu of customizable services andOne brand across geographies

    One personalized customer experience

    Was first to market with exclusive Lord of the Rings promotion

    Built in 4 hours a fraction of the time/cost of traditionaldelivery method

    Raised 1m in 48 hours

    End-to-end applications to enable greater efficiency, fastertime to market and reduced costs from standard software

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    BSS CRM BSS Billing OSS

    1 site(Siebel)

    1 site(Amdocs)

    -

    4 sites(Siebel)

    5 sites(4 Kenan)

    (1 Oracle BRM)

    1 site(Oracle SF)

    1 site(Siebel)

    1 site(Oracle BRM)

    -

    - - -

    BSS & OSS COTS Apps Deploymentby Chinas Telco Operators

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    Why Less COTS Deployment byWhy Less COTS Deployment byTelco Operators in ChinaTelco Operators in China

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    Implementation Quality! Local Resources! Project Lead Time! Implementation Cost!

    Learning & Insights (1) Improvements by VendorsConsider to Productize

    Local Requirements

    Consider to ProductizeLocal Requirements

    Improve Integration ofCOTS Apps

    Improve Integration ofCOTS Apps

    Nurture Local Resources(Incl. vendors, partners, customers)

    Nurture Local Resources(Incl. vendors, partners, customers)

    Enable Partners to ImproveImplementation Quality

    Enable Partners to ImproveImplementation Quality

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    Our Approach in ChinaOur Approach in ChinaBring the Best of Both Worlds!Bring the Best of Both Worlds!

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    Oracle BSS & OSS Apps Strategyfor Chinas Communications Industry

    Provide ProductizedIntegrations to enableEnd-to-End Solutions

    Provide ProductizedIntegrations to enableEnd-to-End Solutions

    222

    Roll out Oracle AppsTraining and CertificationPrograms

    Roll out Oracle AppsTraining and CertificationPrograms

    333

    Provide QA Option forPartner Implementations

    Provide QA Option forPartner Implementations44

    4

    Consider to ProductizeLocal Requirements

    Consider to ProductizeLocal Requirements

    Improve Integration ofCOTS Apps

    Improve Integration ofCOTS Apps

    Nurture Local Resources(Incl. vendors, partners, customers)

    Nurture Local Resources(Incl. vendors, partners, customers)

    Enable Partners to ImproveImplementation Quality

    Enable Partners to ImproveImplementation Quality

    Required Improvements

    Prioritize to productizecommon local requirementsand drive development forum

    Prioritize to productizecommon local requirementsand drive development forum

    111

    Strategy Best of Both Worlds

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    Local Requirements Productization andDevelopment Forum (contd.)

    111

    Well also arrange our Development Team to have regulardiscussions with our telco customers and partners in China.

    Solicit feedback onexisting releases

    Understand newrequirements

    Preview new releases

    and discussrefinements

    Discussion Objectives

    Continuously improvedapplications to meet

    new requirements

    Early understanding toallow planning of apps

    upgrade / rollout inadvance

    Key Benefits

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    End-to-End Solutions and Productized Integrations222

    BillingData

    BillingData

    Analytics

    Analytics

    ERPDa

    ta

    ERPDa

    ta

    CRMData

    CRMDataSiebel Call CenterSiebel Call Center

    Customer OrderCustomer Order

    ManagementManagement

    BillingBilling

    ManagementManagement

    Portal Billing and RatingPortal Billing and Rating

    RatingRating Billing &Billing &InvoicingInvoicing BalanceBalanceTrackingTracking

    Oracle FinancialsOracle Financials

    GeneralGeneralLedgerLedger

    Siebel SelfSiebel SelfServiceService

    eBPPeBPP &&CollectCollect

    SDP

    SDP

    Enablers&

    Enablers&

    Servic

    es

    Servic

    es

    Cha

    rging

    Cha

    rging

    En

    abler

    En

    abler

    UUP

    Data Hubs

    OSSOSS

    EM

    NW mgrNW mgr

    MetaSolvMetaSolv

    RMO, NWRMO, NWprovprov..Inventory,Inventory,

    Network ResourcesNetwork Resources

    Oracle EBSOracle EBS

    ERPERP

    End-to-End Support for Critical Business Processes

    First end-to-end enterprise software suite for thecommunications industry

    Ability to integrate Oracle and non-Oracle applications

    Upgradeable

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    Oracle Application Integration Architecture (AIA)

    Industry Reference Models

    Industry best practice processes optimize your business Process Integration Packs

    Pre-built integrated orchestration flows reduce your integration costs

    Pre-built SOA provide a framework for continuous innovation

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    Automates order management processbetween CRM and BRM

    Provides transformations andenterprise business services that

    Validate CRM order with BRM

    Generate enterprise business objectfrom the CRM order

    Create new or update existing

    customers within both applications Initiate billing on fulfilled services

    Create and update CRM assets

    Supports new & change orders (e.g.

    upgrade, disconnect, suspend, etc.) Supports advanced CRM & BRM

    features (e.g. multiple billing profiles &balance groups per account, etc.)

    SiebelCRM

    OracleBilling andRevenue

    Mgmt

    Identify

    Customer &Opportunity

    Validate

    Eligibility

    Submit

    Order

    BusinessServices

    Repository

    Get BalanceBusiness Srv.

    Item (product)Business ObjectSales Order

    Business ObjectCustomer

    Business Object

    Create OrderBusiness Srv.Create Customer

    Business Srv.App.

    BusinessConnector

    App.BusinessConnector

    Industry Reference Models

    Process Integration Packs

    SiebelCRM

    SiebelCRM

    OracleBilling andRevenue

    Mgmt

    OracleBilling andRevenue

    Mgmt

    Identify

    Customer &Opportunity

    Validate

    Eligibility

    Submit

    Order

    BusinessServices

    Repository

    Get BalanceBusiness Srv.

    Item (product)Business ObjectItem (product)

    Business ObjectSales OrderBusiness Object

    Sales OrderBusiness Object

    CustomerBusiness Object

    CustomerBusiness Object

    Create OrderBusiness Srv.Create Customer

    Business Srv.App.

    BusinessConnector

    App.BusinessConnector

    App.BusinessConnector

    App.BusinessConnector

    Industry Reference Models

    Process Integration Packs

    Process Integration Packs (PIP)Example: Order to Cash Process

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    Page 20

    Oracle PIP for CommunicationsEnabling the Concept to Cash Value Chain

    6 Billing &Collections

    Customer and invoicing

    Trial billing

    Receivables and G/L

    Collections

    Partner settlements

    1 Concept Creation

    Customer insight

    Behavioral and revenueanalytics

    Service and usage reporting Segmentation analysis

    2 Service Design andPlanning

    Service characteristics

    Service detail and provisioning

    Service pricing

    Service Delivery Platform

    3 Service Creation

    Service activation

    Order orchestration

    Asset and inventory

    management

    4 CampaignManagement

    Integrated marketing

    Bundling, discounting andpromotions

    Sales and telesales

    Real-time insight

    5 Service Deployment& Usage

    Session and call control

    Convergent charging and rating

    Discounts and promotions

    Real-time up sell/cross sell

    Value chain enablement

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    Oracle AIA & PIPProviding Sustainable Integration

    Substitute with your existingapplications

    Alter or extend process steps

    Add steps to the process

    SiebelCRM

    3rd

    Party

    OracleBRM

    IdentifyCustomer &Opportunity

    Validate

    Eligibility

    Validate

    Order

    Submit

    OrderFulfillment

    PeopleSoft

    OracleFulfillmentManager

    Productized Integrations:You can Extend to Meet Your Needs!

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    Page 22

    Oracle Apps Training and Certification Programs

    More extensive launch of Oracle Apps training and certification programs

    Enablement of more local technical resources of Oracle Apps(incl. Oracle, partners and customers)

    333

    Certified

    Consultant

    SiebelConsultantCore Exam

    SiebelFundamentalsfor Business

    Analysts

    CoreConsultant

    Course

    CertifiedBusiness

    Analyst

    SiebelBusinessAnalyst

    Core Exam

    ImplementingBusiness

    Processes

    Certified

    DataWarehouseDeveloper

    SiebelAnalytics Data

    Warehouse Exam

    Siebel AnalyticsData Warehouse

    Course

    Certified

    ApplicationsDeveloper

    SiebelAnalytics

    ApplicationsDeveloper Exam

    Siebel AnalyticsApplicationDeveloper

    Course

    Certified

    ServerArchitect

    SiebelAnalytics ServerArchitect Exam

    Siebel AnalyticsServer Architect

    Course

    Role Siebel Training Courses for Certification

    BusinessManagement

    P7TechnicalEssentials

    P7 Essentials

    CertifiedBRM

    Developer

    P7Adv Pricing &

    Rating

    P7 Developer

    CertifiedBRM

    SystemAdmin

    P7System

    Administration

    P7TechnicalEssentials

    Certified

    PricingDeveloper

    P7Pricing & Rating

    P7 Essentials

    CertifiedBilling

    Operation

    P7Billing & Finance

    P7 Essentials

    Role BRM Training Courses for Certification

    P7 Pipeline Dev

    Example

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    QA Option for Partner Implementations444

    Enable partners to reach the min. number ofcertified Oracle Apps consultants

    Help partners to review and improve design

    Provide required implementation support

    Update and enable partners on new releasesand functionalities

    Enable partners to reach the min. number ofcertified Oracle Apps consultants

    Help partners to review and improve design

    Provide required implementation support

    Update and enable partners on new releasesand functionalities

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    How Oracle BSS & OSS SolutionsHow Oracle BSS & OSS Solutionsenable NG Telco Services in Chinaenable NG Telco Services in China

    Customer services

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    Multimedia Calling (SIP)

    Virtual Office /Online Groupware

    Video Streaming& Downloads

    Customer services

    Critical Next Generation Services

    Mobile TVGaming

    Etc

    http://images.google.co.uk/imgres?imgurl=http://www.rediff.com/sports/football/2002/jun/30mat2.jpg&imgrefurl=http://www.rediff.com/sports/football/2002/jun/30mat2.htm&h=341&w=350&sz=23&hl=en&start=16&tbnid=xRDG5hzJ91jrZM:&tbnh=113&tbnw=116&prev=/images%3Fq%3Dworld%2Bcup%2Baloft%26svnum%3D10%26hl%3Den%26lr%3D%26sa%3DGhttp://images.google.co.uk/imgres?imgurl=http://www.rediff.com/sports/football/2002/jun/30mat2.jpg&imgrefurl=http://www.rediff.com/sports/football/2002/jun/30mat2.htm&h=341&w=350&sz=23&hl=en&start=16&tbnid=xRDG5hzJ91jrZM:&tbnh=113&tbnw=116&prev=/images%3Fq%3Dworld%2Bcup%2Baloft%26svnum%3D10%26hl%3Den%26lr%3D%26sa%3DG
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    Next Generation Services Characteristic

    Multimedia

    Personalized

    Interactive

    Instant

    Anytime Anywhere

    Constantly Evolving

    Multimedia

    Personalized

    Interactive

    Instant

    Anytime Anywhere

    Constantly Evolving

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    Example: Mobile TV

    Key Characteristics of Mobile TV

    Multiple access channels /technology: HSDPA, WiMAX,S/T-DMB, DVB-H and MediaFlo

    Large varieties of devices

    More variations of content billingand revenue sharing

    Conventional Broadcasting: Users have limitationon place and time to watch TV

    Mobile Uni/Broadcasting: Personalized contentany where and any time

    Conventional Broadcasting: Users have limitationon place and time to watch TV

    Mobile Uni/Broadcasting: Personalized contentany where and any time

    ComplexRequirements forBSS & OSS

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    Mobile TVComplex Product & Pricing Configuration for Order Capture

    Mobile TV

    Which Channel?Which Channel?Which Channel?

    Which Program / Film?Which Program / Film?Which Program / Film?

    Scheduled VS On-Demand?Scheduled VS OnScheduled VS On--Demand?Demand?

    Which Price Plan?Which Price Plan?Which Price Plan?

    ComplexProduct

    &

    PricingRules!

    http://images.google.co.uk/imgres?imgurl=http://www.rediff.com/sports/football/2002/jun/30mat2.jpg&imgrefurl=http://www.rediff.com/sports/football/2002/jun/30mat2.htm&h=341&w=350&sz=23&hl=en&start=16&tbnid=xRDG5hzJ91jrZM:&tbnh=113&tbnw=116&prev=/images%3Fq%3Dworld%2Bcup%2Baloft%26svnum%3D10%26hl%3Den%26lr%3D%26sa%3DGhttp://images.google.co.uk/imgres?imgurl=http://www.rediff.com/sports/football/2002/jun/30mat2.jpg&imgrefurl=http://www.rediff.com/sports/football/2002/jun/30mat2.htm&h=341&w=350&sz=23&hl=en&start=16&tbnid=xRDG5hzJ91jrZM:&tbnh=113&tbnw=116&prev=/images%3Fq%3Dworld%2Bcup%2Baloft%26svnum%3D10%26hl%3Den%26lr%3D%26sa%3DG
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    Mobile TV System Requirements: (1) BSS CRM

    Support complex content packages and price

    plan configurations for order capture Pushing real-time promotions targeting at the

    impulsive buying behavior of contents

    Powerful self-services functionalities forfrequent change of content subscriptions

    Support complex content packages and priceplan configurations for order capture

    Pushing real-time promotions targeting at theimpulsive buying behavior of contents

    Powerful self-services functionalities forfrequent change of content subscriptions

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    Oracle Siebel Comms CRM

    Support complex configuration, real-time promotion and order

    capture of NG multimedia content services

    Customer Order Management:Comprehensive suite of multi-channelbusiness applications that enablescompanies to manage products, pricing,

    contracts, quotes and orders.

    Real-time Decisions: Model basedrecommendations constrained by rulesthat prioritize based on business goals

    and constrain eligibility

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    Oracle Siebel Comms CRM (contd.)

    Provide powerful self services functionalities as required byNG telco services

    Self Service Technology Platform

    Self Service Product Platform(Common Components)

    eBillingInteractive BillPresentment

    Paper StatementReplacement

    Unbilled DetailPresentment

    Translation &Categorization

    Bill Payment

    Cost Management

    Budget Management

    eServiceAccount Mgmt

    Customer CaseMgmt

    Parts Ordering

    Product Registration

    Service Scheduling

    KnowledgeMgmt/FAQ

    eCommerceCatalogs and Pricing

    Asset BasedOrdering

    Order Validation &

    Approval

    Guided Selling

    New Promotions

    Cross-sell / Up-sell

    Customer Self Service Channels

    Siebel Self Service Strategy

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    Mobile TV Complex Billing & Revenue Sharing

    Program

    Providers

    ProgramProgram

    ProvidersProvidersOperatorOperatorOperatorSubscribersSubscribersSubscribers

    AdvertisingAgents

    AdvertisingAdvertising

    AgentsAgentsSales

    Agents

    SalesSales

    AgentsAgents

    ContentProviders

    ContentContent

    ProvidersProviders

    Revenue

    Expense

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    Mobile TV System Requirements: (2) BSS BRM

    Flexible rating mechanism to support diverse pricing

    models; pre-paid, post-paid, ppv, ippv, revenuesharing, partner management

    Integration friendly; multiple sources of usage

    events and usage records processing

    Real-time support, e.g. authentication, rating, billing

    Scalable; massive markets and rich service bundle

    Flexible rating mechanism to support diverse pricingmodels; pre-paid, post-paid, ppv, ippv, revenuesharing, partner management

    Integration friendly; multiple sources of usage

    events and usage records processing Real-time support, e.g. authentication, rating, billing

    Scalable; massive markets and rich service bundle

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    Oracle Billing & Revenue Management (BRM)

    Pricing Management

    Customer Management

    Partner and Content Mngt

    Service Enablement

    Service Authorization

    Enrichment

    Rating & Discounting

    Balance Management

    Billing

    Financial Management

    Payments & Collections

    Settlements

    GENERATION CAPTURE COLLECTION

    ANALYSIS

    Revenue Intelligence Revenue Assurance Reporting

    Provisioning Framework

    Business Configuration

    Permissions & Branding Transaction Management

    Unified Data ModelConvergent Real-TimePlatform

    (SP7- W9)

    Support complex NG billing and revenue management

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    Page 35

    Mobile TV Multiple Delivery Streams

    WiMAX

    3G

    S-DMB

    T-DMB

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    Page 36

    Mobile TV System Requirements: (3) OSS

    End to end Multi-Service provisioning and activation

    support on heterogeneous networks andtechnologies

    Subscriber and Service aware inventory

    architecture

    Content/Program Partners friendly infrastructure

    End to end Multi-Service provisioning and activationsupport on heterogeneous networks andtechnologies

    Subscriber and Service aware inventory

    architecture Content/Program Partners friendly infrastructure

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    Page 37

    Oracle Service Fulfillment Portfolio

    Activation

    Order & Service Management

    Activation

    Inventory

    Configuration

    Subscriber & Service

    Network & Resource

    Ordering

    Service Provisioning

    OSS Service Management Platform

    Cartridges

    Platform

    Enablers

    Monitoring

    Reporting

    Service

    Creation

    Environment

    Cartridges

    Network Mediation

    Event

    MediationDiscovery

    Session ControlInfrastructure

    ApplicationInfrastructure

    ConnectivityInfrastructure

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    Oracle Communications Solutions

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    Concluding RemarksConcluding Remarks

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    Communicationsidentified as a critical

    focus industry for Oracle

    TimesTen#1 In-Memory DB in Comms

    Siebel Systems#1 CRM Vendor in Comms

    Hotsip and Net4CallOracle Services Delivery Platform

    MetaSolvTop 3 OSS Vendor in Comms

    Oracle Communications Industry Leadership

    90%Of communications

    companies worldwide useOracle applications and/or

    infrastructure software

    Portal SoftwareLeading Real-Time BRM Solution

    Acquisitions have broadened Oracles applications andinfrastructure offering to the communications industry

    http://www.portal.com/http://www.net4call.com/portal/page?_pageid=234,556112&_dad=portal&_schema=PORTAL
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    Oracle BSS & OSS COTS Apps Key Benefits

    Productized integrations enabling end-to-end Concept-to-Cash business flows at lower integration costs

    Productized integrations enabling end-to-end Concept-to-Cash business flows at lower integration costs

    Advanced data models and flexible architecturesupporting existing and NG convergent services

    Advanced data models and flexible architecturesupporting existing and NG convergent services

    Incorporating global best practices and continuouslydeveloping functionalities to meet new requirements

    Incorporating global best practices and continuouslydeveloping functionalities to meet new requirements

    Oracle as your reliable choice of strategic IT partner byleveraging our company strengths and solutions

    Oracle as your reliable choice of strategic IT partner byleveraging our company strengths and solutions

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