communications and results measurement - european...
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Communications and results measurementLille, June 24, 2015
Christian BolognesiMedia Relations & Online Communications Manager
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VW Golf, 1974
Fiat Panda, 1980
DeLorean DMC12, 1981
Fiat Grande Punto, 2005
Alfa Romeo Brera, 2005
Lamborghini Gallardo, 2002
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VIDEO
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Giugiaro Gea at the 2015 Geneva International Motor ShowA traditional Communications Activity
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Gea at the Geneva Motor Show: a traditional communications campaign
1. web teasing activities
Road map to the event
2. embargoed press releases & pics 3. press conference + unveiling 4. interviews
JANFEBMAR
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VIDEO
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Media Results AnalysisGeneva Motor Show
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Giugiaro Gea web contest: #geataggatia digital communications activity
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w#geataggati
hat
hy
here
hen
ho
a web contest
supporting company’s visibility after Geneva
Milan, Turin, Berlin + on the web, social media
April, June, September
fan, car enthusiasts, common people
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VIDEO
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Media Results Analysis#geataggati
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conclusions
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conclusions
1. PR and communications activities are measurable just like any other activity
2. scientific approach and a method
3. different media need different analysis methods
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T H A N K Y O U
Christian BolognesiMedia Relations & Online Communications Manager
italdesign.it | geataggati.it
Italdesign.Giugiaro
@idgiugiaro
@idgiugiaro
ItaldesignGiugiaro