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Page 1: Communication with Partners and Mutual Strategic …...Page 0 Dr. Birgit Barden-Läufer, Nataliya Butych, Alla Mazina Berlin,18.4.2016 Strategic Partnership Communication with Partners

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Dr. Birgit Barden-Läufer, Nataliya Butych, Alla Mazina Berlin,18.4.2016

Strategic Partnership

Communication with Partners and

Mutual Strategic Planning

Page 2: Communication with Partners and Mutual Strategic …...Page 0 Dr. Birgit Barden-Läufer, Nataliya Butych, Alla Mazina Berlin,18.4.2016 Strategic Partnership Communication with Partners

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Content

Facts and Figures

Leibniz Universität Hannover

Peter the Great St. Petersburg Polytechnic University

Strategic Partnership, Mutual Strategic Planning

Steps, goals, implementation

Communication with partner university

Structure, flows, internal communication, channels

Our Experience for successful communication

Dr. Birgit Barden-Läufer, Nataliya Butych, Alla Mazina Berlin,18.4.2016

Page 3: Communication with Partners and Mutual Strategic …...Page 0 Dr. Birgit Barden-Läufer, Nataliya Butych, Alla Mazina Berlin,18.4.2016 Strategic Partnership Communication with Partners

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Page 4: Communication with Partners and Mutual Strategic …...Page 0 Dr. Birgit Barden-Läufer, Nataliya Butych, Alla Mazina Berlin,18.4.2016 Strategic Partnership Communication with Partners

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Hannover –

a City for Higher Education and Research

HANOVER UNIVERSITY OF MUSIC, DRAMA AND MEDIA

Leibniz Universität Hannover

Dr. Birgit Barden-Läufer, Nataliya Butych, International Office LUH Berlin,18.4.2016

Page 5: Communication with Partners and Mutual Strategic …...Page 0 Dr. Birgit Barden-Läufer, Nataliya Butych, Alla Mazina Berlin,18.4.2016 Strategic Partnership Communication with Partners

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Leibniz Universität Hannover

Engineering Sciences: Faculty of Mechanical Engineering

Electrical Engineering and Computer Science

Civil Engineering and Geodetic Science

Architecture and Landscape Sciences

Natural Sciences: Faculty of Natural Sciences

Faculty of Mathematics and Physics

Social Sciences and Humanities: Faculty of Humanities

Faculty of Law

Faculty of Economics and Management

26 806 Students

12% International students

4 726 Staff, 42% female

180 14 3

Study programmes taught in English Double Degree

Dr. Birgit Barden-Läufer, Nataliya Butych, International Office LUH Berlin,18.4.2016

Page 6: Communication with Partners and Mutual Strategic …...Page 0 Dr. Birgit Barden-Läufer, Nataliya Butych, Alla Mazina Berlin,18.4.2016 Strategic Partnership Communication with Partners

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5

LOCATION: St. Petersburg

The 2nd largest city in Russia (over 5 million - 3.5% of the population of Russia)

Cultural center - 8th most attractive city in the world according to UNESCO

- historical center is in the UNESCO List of the World Heritage

Centre of science and education (10% of RF scientific capacity)

Industrial center - more than 730 large and medium-sized enterprises and 22 million small enterprises

St. Petersburg

Alla Mazina, International Office SPbPU Berlin,18.4.2016

Page 7: Communication with Partners and Mutual Strategic …...Page 0 Dr. Birgit Barden-Läufer, Nataliya Butych, Alla Mazina Berlin,18.4.2016 Strategic Partnership Communication with Partners

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6

Peter the Great St.Petersburg Polytechnic University

26 000 Students

4 500 International students

3291 Teaching staff

145 International faculty

49 BSc fields of study 210 MSc programmes 90 PhD scientific 90 DSc majors

PHYSICS, MATH., ENG., APPLIED SCIENCES | 55%

SOCIAL SCIENCES AND MANAGEMENT | 38%

LIFE SCIENCES | 5%

ART AND HUMANITIES | 2%

Alla Mazina, International Office SPbPU Berlin,18.4.2016

Page 8: Communication with Partners and Mutual Strategic …...Page 0 Dr. Birgit Barden-Läufer, Nataliya Butych, Alla Mazina Berlin,18.4.2016 Strategic Partnership Communication with Partners

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7

INTERNATIONAL EDUCATIONAL PROGRAMS

More than 100 International Educational Programs:

• 24 Master’s Degree in English – 22 Double Degree Programmes

• Integrated Semester Programs (in English)

• International Polytechnic Summer Schools (19 modules)

• Russian Language Study Programs and Foundation Programs

Alla Mazina, International Office SPbPU Berlin,18.4.2016

Page 9: Communication with Partners and Mutual Strategic …...Page 0 Dr. Birgit Barden-Läufer, Nataliya Butych, Alla Mazina Berlin,18.4.2016 Strategic Partnership Communication with Partners

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Strategic Partnership of

Leibniz Universität Hannover &

Peter the Great St. Petersburg Polytechnic University

Russia is one of the regional focus areas of Leibniz Universität

The cooperation is one of the oldest and traditional international

partnerships (over 30 years)

the profiles of the universities are matching

cooperation involves students, PhD and researchers

many institutes and faculties are involved

Goal: to foster a high quality sustainable multilevel partnership

Dr. Birgit Barden-Läufer, Nataliya Butych, International Office Berlin,18.4.2016

Page 10: Communication with Partners and Mutual Strategic …...Page 0 Dr. Birgit Barden-Läufer, Nataliya Butych, Alla Mazina Berlin,18.4.2016 Strategic Partnership Communication with Partners

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I. Strategic Analysis

• SWOT and IS-Analysis at both Universities

• Internal Workshops with Professors

• Strategic meetings and joint workshops with partners, information exchange

II. Strategy Development

• Evaluation of the results (workshops and strategic meetings)

• Exchange of information and ideas, consultations with partners

III. Definition of strategic goals

• Consultations with professors

• Meetings with university management

• Consideration of Internationalisation Strategy

IV. Planning of

Implementation

• Input of professors, faculties

• Action plan development for 4 years

• Definition of milestones for 4 years

V. Controlling and Adjustment

•Strategic Meetings: once a year all cooperation partners with universities‘ administration

•Project coordinator: monitoring, evaluation

Mutual Strategic Planning

Start of the DAAD project

„Strategic Partnership“

Dr. Birgit Barden-Läufer, Nataliya Butych, International Office Berlin,18.4.2016

Page 11: Communication with Partners and Mutual Strategic …...Page 0 Dr. Birgit Barden-Läufer, Nataliya Butych, Alla Mazina Berlin,18.4.2016 Strategic Partnership Communication with Partners

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Defined Strategic Goals of the Partnership

Overcoming generation change: attracting new scientists to the

cooperation

Multilevel cooperation expansion and fostering within Universities;

extension of activities, participants and structural units; realisation of

joint academic programs

Encouraging interdisciplinary research and activities, achieving

synergies and creating larger research projects, bringing together the

major research fields of both universities

Strengthening of scientific potential by merging theoretical knowledge

with experimental facilities, Leibniz’s motto "Theoria cum Praxi“

Attracting industry into the cooperation

Cooperation with external research institutions

Dr. Birgit Barden-Läufer, Nataliya Butych, International Office LUH Berlin,18.4.2016

III. Definition

of strategic goals

Page 12: Communication with Partners and Mutual Strategic …...Page 0 Dr. Birgit Barden-Läufer, Nataliya Butych, Alla Mazina Berlin,18.4.2016 Strategic Partnership Communication with Partners

Page 11

Defined Strategic Goals of the Partnership

Involving young scientists

Increasing the number of excellent students at both universities

Stemming the brain drain: establishing equivalent mobility

Strengthening of cross-cultural skills: offering additional language

and intercultural trainings to prepare graduates for the global labour

market

Building up transnational cooperation with mutual partners

Enhancing the national and international visibility of the cooperation

Dr. Birgit Barden-Läufer, Nataliya Butych, International Office LUH Berlin,18.4.2016

III. Definition

of strategic goals

IV. Planning of

Implementation

Page 13: Communication with Partners and Mutual Strategic …...Page 0 Dr. Birgit Barden-Läufer, Nataliya Butych, Alla Mazina Berlin,18.4.2016 Strategic Partnership Communication with Partners

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Implementation/Structure of activities

Strategic

Partnership

Teaching & academic activities

Research

International scientific exchange

Supporting activities

Student

exchange

Guest

lectures

Summer- schools/

Workshops

PhD student

exchange

Research stay

abroad

Bilateral workshops, meetings

International

conferences

International

symposia, etc

Marketing/

Promotion

“Internationa-lization” project

Support and advisory services

Double

Degrees

Graduate

school

Research

projects

Publications

Coordination and strategic

meetings

Monitoring

and

evaluation

Dr. Birgit Barden-Läufer, Nataliya Butych, International Office LUH Berlin,18.4.2016

IV. Planning of Implemen-

tation

Page 14: Communication with Partners and Mutual Strategic …...Page 0 Dr. Birgit Barden-Läufer, Nataliya Butych, Alla Mazina Berlin,18.4.2016 Strategic Partnership Communication with Partners

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Implementation/Adjustment of activities

Strategic

Partnership

Teaching & academic activities

Research

International scientific exchange

Supporting activities

Student

exchange

Guest

lectures

Summer- schools/

Workshops

PhD student

exchange

Research stay

abroad

Bilateral workshops, meetings

International

conferences

International

symposia, etc

Marketing/

Promotion

“Internationa-lization” project

Support and advisory services

Double

Degrees

Graduate

school

Research

projects

Publications

Coordination and strategic

meetings

Monitoring

and

evaluation

FabLab/De-

sign Project

Dr. Birgit Barden-Läufer, Nataliya Butych, International Office LUH Berlin,18.4.2016

Online

Modules

Trilateral

MSc.Degree Joint

Laboratory

Video-Blog

RU/GE

Platform DEAR

for academic

technical writing

Library

Portals

Tandem

Courses

V. Controlling

and Adjustment

Page 15: Communication with Partners and Mutual Strategic …...Page 0 Dr. Birgit Barden-Läufer, Nataliya Butych, Alla Mazina Berlin,18.4.2016 Strategic Partnership Communication with Partners

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Implementation

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Implementation

Page 17: Communication with Partners and Mutual Strategic …...Page 0 Dr. Birgit Barden-Läufer, Nataliya Butych, Alla Mazina Berlin,18.4.2016 Strategic Partnership Communication with Partners

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Communication with Partners: Structure

IO

G1

G2

G3

G4

G5

G6

G7

G8

G9

G10

IO

G1

G2

G3

G4

G5

G6

G7

G8

G9

G10

G11

UM UM

Dr. Birgit Barden-Läufer, Nataliya Butych, International Office LUH Berlin,18.4.2016

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Communication with Partners: Information Flows

IO

G1

G2

G3

G4

G5

G6

G7

G8

G9

G10

IO

G1

G2

G3

G4

G5

G6

G7

G8

G9

G10

G11

UM UM

Dr. Birgit Barden-Läufer, Nataliya Butych, International Office LUH Berlin,18.4.2016

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Planning

Implementation

Reporting Adjustment

Further development

Communication within the project in Hannover

Dr. Birgit Barden-Läufer, Nataliya Butych, International Office LUH Berlin,18.4.2016

IO Project Coordinator

University Management

(UM)

Coordination&Management

Organisation of strategic

meetings/delegation visits

Advisory service, Exchange

Intercultural trainings, DD,

Finances, Marketing

DAAD, etc.

SPbPU

Page 20: Communication with Partners and Mutual Strategic …...Page 0 Dr. Birgit Barden-Läufer, Nataliya Butych, Alla Mazina Berlin,18.4.2016 Strategic Partnership Communication with Partners

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G10

Rector

Project Coordinator

G1 G2 G3 G4 G5 G6 G7

Vice-Rector of International relations

International Office International Projects Office

Staff exchange

Visiting professors

Scientific projects

Visa support

Organisation of visits, etc.

Delegations

Students mobility

Welcome office

International educational

programmes

Marketing

Educational projects

G8 G9

Communication within the project in St. Petersburg

Alla Mazina, International Office SPbPU Berlin,18.4.2016

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Communication with Partners: Channels

Dr. Birgit Barden-Läufer, Nataliya Butych, International Office LUH Berlin,18.4.2016

• Face to Face meetings (official and private):

Workshops, Staff Exchange, Training Courses

• Video conferences

• Project reports

• Emails

• Telephone

• Skype

• Website

Students: Blog, Flyer, Information sessions,

Speaking hours, Reports

External institutions: Programme Flyer,

Conferences, Network Meetings, Publications

Page 22: Communication with Partners and Mutual Strategic …...Page 0 Dr. Birgit Barden-Läufer, Nataliya Butych, Alla Mazina Berlin,18.4.2016 Strategic Partnership Communication with Partners

Page 21

Our experience for successful communication

• Leadership commitment

• Regular face-to-face communication

• Clear defined tasks and responsibilities

• Understanding of „decision making“ structures

• Reliable and sustainable personal relationships

• Reliable and sustainable structures beyond personal

individual contacts (i.e. Double Degrees, etc.)

• Intercultural skills and ability to apply them

• Language competence

• Centralised project coordination

Dr. Birgit Barden-Läufer, Nataliya Butych, International Office LUH Berlin,18.4.2016

Page 23: Communication with Partners and Mutual Strategic …...Page 0 Dr. Birgit Barden-Läufer, Nataliya Butych, Alla Mazina Berlin,18.4.2016 Strategic Partnership Communication with Partners

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30. Anniversary of Cooperation

Page 24: Communication with Partners and Mutual Strategic …...Page 0 Dr. Birgit Barden-Läufer, Nataliya Butych, Alla Mazina Berlin,18.4.2016 Strategic Partnership Communication with Partners

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Thank you for your attention!