communication tools that can help you counter nimbyism anne ehlers communications & development...
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Communication Tools That Can Help You Counter NIMBYism
Anne EhlersCommunications & Development Coordinator
NC Housing Coalition919.881.0707
Debra KingExecutive Director
CASA919.754.9960
118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org
Communications 101: A refresher Key messages Telling your story Social math Choose your messenger Importance of Visuals Writing tips
118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org
Four Key Messages People who need affordable housing are working families with children, young adults, seniors and persons with disabilities Too many people can’t find an affordable place to
live Our children deserve a safe, stable home Communities that offer more affordable housing options are stronger economically
118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org
Telling your story Characters you can relate to A plot you can believe in Well executed A call to action that moves you
118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org
Social Math Put large numbers in social context Use situations/contexts that your audience is familiar with Popcorn example
118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org
Choose your messenger Tell your story in person Choose an “indigenous” messenger
118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org
Importance of Visuals Visuals help reality set in Visuals can change someone’s perspective Once someone has a picture in their head, it’s hard to replace it.
118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org
118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org
118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org
Writing Tips Press release Letter to the Editor Op-ed
118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org
Press Release Have a good reason for sending out the release Keep it short Follow the format Include quotes Email (pdf attachments) Distribute (good time to update your list)
118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org
Letter to the Editor Keep it short (200 words) Timely (get it out within 24-48 hours) Take a stand Refer to the article to which you’re responding Don’t send on Friday
118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org
Op-ed Timely, must be in response to current issue Write exclusively for one paper Keep it between 700-800 words Stay on point Follow up Write with reason and logic, not emotion
118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org
Communications 101: A refresher Any questions?
NIMBY, BANANA & LULU
624 W Jones Street Raleigh, NC 27603 ◊ 919-754-9960 ◊ www.casanc.org (coming soon) ◊ www.casanc.com (coming soon)
Not in my backyard
Build absolutely nothing anywhere near anyone
Locally undesirable land uses
624 W Jones Street Raleigh, NC 27603 ◊ 919-754-9960 ◊ www.casanc.org (coming soon) ◊ www.casanc.com (coming soon)
Fair Housing Act• Do not participate in discrimination• covers all real estate transactions – illegal to ask about nature or severity• “reasonable accommodations”• “By Rights” development
624 W Jones Street Raleigh, NC 27603 ◊ 919-754-9960 ◊ www.casanc.org (coming soon) ◊ www.casanc.com (coming soon)
Don’t Ask, Don’t Tell• Issues of confidentiality• Neighborhood meetings
624 W Jones Street Raleigh, NC 27603 ◊ 919-754-9960 ◊ www.casanc.org (coming soon) ◊ www.casanc.com (coming soon)
Diminishing Property Values• Dispelling of old myths• Internet resource: www.habitat.org
624 W Jones Street Raleigh, NC 27603 ◊ 919-754-9960 ◊ www.casanc.org (coming soon) ◊ www.casanc.com (coming soon)
Pritchard Avenue
BEFORE
Chapel Hill
Pritchard Avenue
• 10 units• 1 bedroom• Homeless or
disabled• Rehab
Chapel Hill
Pritchard Avenue
BEFORE
Chapel Hill
Pritchard Avenue
• 10 units• 1 bedroom• Homeless or
disabled• Rehab
Chapel Hill
Neighborhood Support• Low density, scattered site• Neighborhood appropriate• Design considerations• Tenant selection• Community based services
624 W Jones Street Raleigh, NC 27603 ◊ 919-754-9960 ◊ www.casanc.org (coming soon) ◊ www.casanc.com (coming soon)
• Quick response to issues• Mechanism for input• Expect/inspect• Superb property management
CASA Property Management• 24 hour on-call maintenance• Tenant screening• Property Management team of 4 full-time employees• In-house grounds and landscaping crew• Local office at 624 W Jones Street
624 W Jones Street Raleigh, NC 27603 ◊ 919-754-9960 ◊ www.casanc.org (coming soon) ◊ www.casanc.com (coming soon)
Salisbury Apartments
• 10 units• 1 bedroom• Chronically
homeless• New
SW Raleigh
Salisbury Apartments
• 10 units• 1 bedroom• Chronically
homeless• New
SW Raleigh
We Build and Develop:
624 W Jones Street Raleigh, NC 27603 ◊ 919-754-9960 ◊ www.casanc.org (coming soon) ◊ www.casanc.com (coming soon)
Supportive HousingFor individuals of low wealth who live with a disability
Mixed Income HousingFor individuals earning less than the area median income, typically 40% to 60% of AMI
In Wake County, this means individuals earning $16,151 to $32,280
How we do business:• Mixed-income tenants are found through mainstream advertising channels• Conventional application and leasing procedure that includes income verification• Rents are controlled and will not increase
624 W Jones Street Raleigh, NC 27603 ◊ 919-754-9960 ◊ www.casanc.org (coming soon) ◊ www.casanc.com (coming soon)
Our Tenants:
624 W Jones Street Raleigh, NC 27603 ◊ 919-754-9960 ◊ www.casanc.org (coming soon) ◊ www.casanc.com (coming soon)
Supportive HousingIndividuals with • Disabilities• Histories of homelessness• Mental Illness
Mixed Income HousingEmployed in workforce as• Teachers• EMTs• Firefighters• Service industry workers
Questions and Discussion
Anne EhlersCommunications & Development Coordinator
NC Housing Coalition919.881.0707
Debra KingExecutive Director
CASA919.754.9960