Communication to Youth: From Forest to Social Media

Sirpa Kärkkäinen, 19.09.2018

#MetsäOpettaa @MetsayhdistysRy

SCHOO

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HOBBIE

S

SOCIAL

MEDIA

http://www.jokamiehenoikeudet.fi/

Time travel to different eras of the Finnish bio-economy

The largest

event in the field

of education

Teachers own

events

Teachers training Forest education and excursions for teachers

Since 1982

Every fifth Finn has participated

25 000–30 000 pupils and 650 teacher / year

Summer

jobs for

teenagers

OP, UPM, Stora Enso, Metsä Group, Metsähallitus, MTK, Metsäkeskus,

Metry, MMM, HAMK, Novia, HY, Aalto-yliopisto, Suomen Partiolaiset FINALS

24.-25.5. 2019

Since 2009

http://www.metsapuhuu.fi/

Use Forests – Save the World

Forest of opportunities- Product sample

portfolio

upper secondary schools reached

in 2017

• Forest Quiz

• Forest of opportunities - campaign

• 4H forest days for schools

To celebrate Finland’s big year 2017 - Biotime event tour

#together

SCHOO

L

HOBBIE

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SOCIAL

MEDIA

SCHOO

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HOBBIE

S

SOCIAL

MEDIA

Z-GENERATION 18-20 YEARS OLD

Picture: West Ga Obgyn / Wikimedia Commons

FOREST FORUM FOR YOUNG INFLUENCERS

Since 2015

FOREST FORUM FOR YOUNG INFLUENCERS

Social media influencers

Active young forest professionals

and students

NGO activists

Young politicians

Reaching teenagers in their own social media Channels through influencers. Youtube

influencer MrJallu101

Survey of Finn’s relationship with forests

Carefree &

easygoing

Energetic

adventurer

Serene

preserver

Considerate

utilizer

Communal &

solicitous Assertive

investor

Finnish Forest Foundation is one of the foundations that gives money for the work done with the Youth.

- This foundation gathers voluntary sales promotion fee, which is paid in connection with timber trade. 0.2% - When the seller decides to contribute the fee it means that the buyer is obligated to contribute the same sum.

Thank You! i