communication studies 7 january 2016. master communication studies (cs) the masterprogramma cs is a...

COMMUNICATION STUDIES7 January 2016

MASTER Communication Studies (CS)

The masterprogramma CS is a one year study programme (60 EC)

The masterprogramme CS has been designed so that the student is personally responsible for his/her own course of study and academic progress.

↓

Within the masterprogramme students are given freedom to make choices, so the masterprogramme CS is not the same programme for all the students of Communication Studies.

After completing succesfully the masterprogramme you may call yourself → Master of Sience (MSc)

MASTER PROGRAMME (1)

Before starting with the master’s programme you have to choose between

one out of three specialisations.

- Marketing Communication- Corporate Communication- Technical Communication

Each specialisation includes a specific range of courses. When you f.e.

have chosen for the specialisation Marketing Communication, you can

choose also elective courses from an other specialisations offered!

MASTER PROGRAMME (2)

For the specialisation MC en CC the study programme looks as follows: Compulsary courses (10 EC) - Core courses of the chosen specialisation ( 2 courses of 5 EC each);

Offered twice per year (each semester).

(It is not allowed to take more than one core course, because of the

content-related overlap!) Elective or specialisation courses (20 EC) (offered once a year!)

(at least two courses within the specialisation you have chosen!)

Master thesis (30 EC)

MASTER PROGRAMME (1) (start February 2016)

Obligatory Elective Graduation

Semester 2 (15/16) Semester 1 (16/17)Block 2A Block 2B Block 1A Block 1B

5EC

Essentials in…

5EC

Research Topics in…

Master Thesis 30 EC

5ECSpecialisation or

elective course (1)


elective course (2)


elective course (3)


elective course (4)

MASTER PROGRAMME (2) (start Febr. 2016)


Semester 2 Semester 1Block 2A Block 2B Block 1A Block 1B

5EC

Essentials in…

5EC

Research Topics in…


elective course (4)


elective course (1)


elective course (2)

Master Thesis 30EC


elective course (3)

MASTER PROGRAMME (3) (start Febr. 2016)



5ECEssentials in...

5ECResearch Topics in…

5EC

Specialisation or elective course (3)

5EC

Specialisation or elective course (4)


elective course (1) Masterthesis 30EC


elective course (2)

MASTER THESIS (30 EC)

You can start with the Master thesis if………………..:

you have completed successfully the Essentials course and two specialisation or elective courses, so you have completed successfully your coursework in terms of study load at least 15 out of 30 EC.

Starting with the master CS………

From some time a so called “harde knip” is implemented for all bachelor and premaster students!

↓

You can only be admitted to the Master CS at the moment you have completed your bachelorprogramma CW or pre-masterprogramme CS completely!

You can start with the master’s programme in September or February.

Before starting with the master CS you have to fill in the registrationform Master CS, you can find on our (master)website:

https://www.utwente.nl/cw/master/forms_manuals_regulations/registration-form-master-cs-15-16/



For pre-master students starting with the master……

Your enrolment will switch from a premaster enrolment with a payment per EC to a master enrolment with payment of tuition fees.

What does this mean?

Going on doing the master per 1 February, two steps1.In Studielink you have to apply for enrolment for the master CS and arrange the payment of your tuition fee;

2.Contact the study counsellor (by e-mail) and ask her to send the admission form for your master programme to CSA as soon as possible.

Pre-master students ……

Premaster programme not finalized at 1 February 2016?

Stay enrolled as a bachelor student in the pre-master programme!

(you do not have to take any action)

You already paid the amount for this premaster at the start of this premaster.

For bachelor students starting with the master………

If you will pass your my bachelor’s programme CW this block/semester and transfer to our master CS

Inform our BOZ-CW (Astrid Oppers- van den Berg) by e-mail that you will start in the masterprogramme CS as from 1 February.

The sooner you inform our BOZ-CW, the sooner CSA will be able to change your registration from bachelor to master’s student when they receive the letter of admission.

CORPORATE COMMUNICATION

INTRODUCTION

Dr. Jordy Gosselt

Assistant professor Corporate Communication

Research + teaching: Organizations and the media

Stakeholders do not have enough information to form an objective image of the organization, but

will form an opinion about an organization anyway, based on the information they receive from

different channels (Coombs, 2007):

through interactions with an organization

second-hand information from other people (WOM)

direct (press release, new media, etc) = CONTROLLED COMMUNICATION

news media (‘refracted images’) = UNCONTROLLED COMMUNICATION

WHAT IS CORPORATE COMMUNICATION?

Research direction Communication in and between organisations

An interplay between internal and external communication(s)

Different stakeholders; different fields

Main research topics Reputation management, Public Affairs

Organisational trust and CSR issues

Identity issues (corporate and visual)

Relationships / Networking (in and between organisations)

Leadership and Employee Communication

WHY CORPORATE COMMUNICATION AT THE UNIVERSITY OF TWENTE?

Example: Reputation and crisis communication

Effects of reputation: …brand preference (Cobb-Walgren, 1995); purchase intention (Nguyen &

LeBlanc, 2001); customer satisfaction (Andreassen, 2004); customer loyalty (Selnes, 2003); positive financial results (Eberl & Swaiger, 2005); higher marketvalue (Black, Carnes & Richardson, 2000); buffer during crisis (Jones, Jones & Little, 2000); employer attractiveness (Gatewood, Gowan & Lautenschlager (1993); etc.

Practitioners and scholars Broad concept and different fields of study with their own definition

STUDY PROGRAMME CORPORATE COMMUNICATION


Core courses

5ECEssentials in

Corporate and Organisational Communication

Jansen201400183

5ECResearch Topics in Corporate and Organisational Communication

Tempelman201000111

5ECEssentials in

Corporate and Organisational Communication

Jansen 201400183

5ECResearch Topics in Corporate and Organisational Communication

Tempelman201000111

Specialization courses

5ECPositive

OrganizingVan Vuuren201400185

5ECReputation

ManagementGosselt

192403650

5ECTrust, Risk and Organisations

Beldad201400187

5ECPublic Affairs

Jansma200900001

5ECCorporate Visual

Identity Management

De Jong192403750

5ECVision, Strategy and Leadership

(conditional)

MASTER THESIS

30 EC Research assignment Internal or external

Crisis: Press release vs media coverage Maasstad hospital Reputation: Country of origin effect PostNL Public affairs: Core competences of lobbyists CSR: Effect of level of fit on media coverage Trust: Determinants of charitable giving

CAREER

Internal communication specialist External communication specialist Communication consultant Corporate visual design consultant Management trainee Own company Lecturer / researcher

TECHNICAL COMMUNICATION

INTRODUCTION

Joyce Karreman

Assistant professor Technical Communication

Misunderstandings

You don’t have to know a lot about technology or about computers.

The primary focus of technical communication is not on writing

“When I tell people I study technical communication most people assume that I am some sort of computer expert, or that you have to have some sort of programming background to study technical communication.”

WHAT IS TECHNICAL COMMUNICATION?

Technical communication is about people,

who live in a world surrounded by technologyand

who use a range of of technological products on a daily basis (at work, at home, on the way, everywhere).

A technical communicator:studies the interactions between users and technology;acts as the user’s advocate.

An air traffic controller at Schiphol airport using the newest technologies to help an airplane taking of.

Your grandmother trying to use her new iPad

WHAT IS TECHNICAL COMMUNICATION?

Research themes:Usability and user experienceUser-centered design processesImplementation and appropriation of technology Several types of user support Collaboration and content management Intercultural communication, localization and translation

WHY TECHNICAL COMMUNICATION AT THE UNIVERSITY OF TWENTE?

“I think what we all liked very much from the first quartile it that a lot of the courses are multidisciplinary, so also students from for example HMI, EST and PSTS follow these courses. And […] even within the study Technical Communication people are from different bachelor programs, so that leads to very interesting discussions.

At least that's my opinion:)”


Core courses

5ECEssentials in

Technical Communication

Karreman201300226

5ECResearch Topics in


Tempelman201300227

5ECUser Support

Karreman201400190

5ECPhilosophy of TechnologyNagenborg201200063

5ECAuthoring and

Collaboration ToolsDe Jong / Karreman

20130028


5ECDesigning Learning & Performance Support

Van der Meij191970340

5ECHuman Computer

InteractionSchmettow201100126

5ECUser Centered

Design of New MediaVan der Geest

201000113

STUDY PROGRAMME TECHNICAL COMMUNICATIONSEPTEMBER ENROLMENT


Core courses

5ECEssentials in

Technical Communications

Karreman201300226



Tempelman201300227

5ECPhilosophy of TechnologyNagenborg201200063

5ECAuthoring and Collaboration

Tools Van Bart

201300228

5ECUser Support

Karreman201400190

5ECDesigning Learning

& Performance Support

Van der Meij191970340


5ECHuman Computer

InteractionSchmettow201100126

5ECUser Centered Design of New

MediaVan der Geest

201000113

STUDY PROGRAMME TECHNICAL COMMUNICATIONFEBRUARY ENROLMENT

MASTER THESIS


How to optimize test results of a digital health survey for elderly people?

How do end users of electronic and software products conceptualize usability and user experience?

Cultural differences and user support: effects of an adapted structure on Chinese and Western users

CAREER

Usability / user experience expert Documentation specialist Designer Researcher …

MARKETING COMMUNICATION

INTRODUCTION

Dr. Mirjam Galetzka

Assistant professor of Marketing Communication & Consumer Psychology

Research + teaching: Consumer Psychology, persuasive design of the environment

Marketing Communication is about understanding consumer behavior & persuasive design strategies

MC is not a commercial trick to influence purchase behavior, MC is not marketing

MC is about taking a consumer, professional and academic perspective on engineering MC strategies &

tools

MC is about consumer insights: consumer needs, how consumers acquire information from the market, and

which processes play a role in consumer decision making

MC is about the effectiveness of advertising, product and packaging design, in store communication,

environmental design, search engine marketing, social media strategies

WHAT IS MARKETING COMMUNICATION?

Research directions The interplay between consumer behaviour and engineering marketing

communication strategies

Persuasive design

Research topics Effects of multisensory design & product experience

Product design, nature and creativity

Embodied persuasion effects on consumer behavior and choice

Effects of persuasive design of the environment on consumer experience and behaviour

WHY MARKETING COMMUNICATION AT THE UNIVERSITY OF TWENTE?

Focus on product design, engineering design strategies, consumer behaviour and marketing communication

Example: the impact of in-store technology on customer experience and behavior

Omni channel: relation between online and offline retailing Use of technology to enhance in store consumer experience and

behavior User needs & experience

STUDY PROGRAMME MARKETING COMMUNICATION


Core courses

5ECEssentials in

Marketing Communication and Consumer

BehaviourGaletzka

201400184


Communication and Consumer

BehaviourTempelman201000174

5ECEssentials in

Marketing Communication and Consumer

BehaviourGaletzka

201400184

5ECResearch Topics in Communication

and Consumer Behaviour

Tempelman201000174


5ECPersuasive

CommunicationPruyn

192402500

5ECMultisensory

Marketing and Product Experience

Fenko201200066

5ECAdvanced Topics

in Digital MarketingDe Vries /

Constanides2015000860

5ECPersuasive Design

Pol

5ECConsumer

Experience of the Service

EnvironmentGaletzka

201400186

5ECDesign and

EmotionVan Rompay192850790

5ECAdvertising and

Marketing Psychology

Voorn

MASTER THESIS


Online shopping and the absence of touch

Packaging design: communicating health through package color and material

Embodied metaphors in product design

Ambient advertising: Transforming sign poles into shrimp skewers

Environmental design: Familiarity and wayfinding in an airport environment

CAREER

Consultant/advisor in Marketing Communication Brand strategist in branding and packaging design Marketing Communication assistant Online/digital marketeer Database marketeer Communication & PR specialist Lecturer/Researcher Owner…

communication studies 7 january 2016. master communication studies (cs) the masterprogramma cs is a...

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