communication studies 169, fall 2009. writing handout annotated bibliography b/h paper due next...
TRANSCRIPT
Communication Studies 169, Fall 2009
Writing handout
Annotated Bibliography
B/H paper due next week
Audience Centered EthnographyAudience Centered Ethnography
Magic bullet/Hypodermic needle theory
Mixed results
The audience is “active”
Polysemy
Audiences “read” television texts
AE = how do audiences read texts, and what strategies do they use to make sense of what they read
1. Text-based approach to break down the text
2. Go “into the field” with various traditional qualitative methods
Open-ended questions
Beware the interviewee who gives you what you want (you know what you want…control your non-verbals)
Again, control those non-verbals
What if the group gets out of control?
Team up?
- Interpretation- Bias
Question?
Do things change if you are studying fans?
Do things change if are studying people who have never seen your text?
Do things change if YOU are a member of the population being studied?
Observation In-depth interview
Half of your group will observe the group watching the text
Your group will develop interview questions while you watch
When your group knows what is going on, it is difficult to control them…
…please let me know sooner rather than later!
Have a good week!