communication strategies for managing knowledge

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Communication Strategies For

Managing Knowledge

Submitted By:

Varnit Kaushik

Nalini KatiyarNikhil Gupta

Kriti Mmehan

Mayank Mittal

Gaurav Joshi20 June 2013 Bussiness Communication, LBSIM (2012-14) 1


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Learning Objectives

To study the concept of

Knowledge management &

the role that different

Communication Strategies

play in managing the

knowledge !

20 June 2013 Bussiness Communication, LBSIM (2012-14) 2


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Knowledge

Knowledge is intangible, dynamic, and difficultto measure, but without it no organization cansurvive.

Tacit: Unarticulated knowledge is morepersonal, experiential, context specific, andhard to formalize; is difficult to communicateor share with others; and is generally in the

heads of individuals and teams. Explicit: Explicit knowledge can easily be

written down and codified.



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Knowledge Management

KM [Knowledge Management]

involves blending a companys

internal and external information

and turning it into actionable

knowledge via a technology

platform.



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It would be a mistake, though, to defineKnowledge Management as solely thedomain of documents anddocumentalists.

Knowledge management (KM) is aneffort to increase useful knowledge

within the organization. Ways to do thisinclude encouraging communication,offering opportunities to learn, andpromoting the sharing of appropriateknowledge artifacts.



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Do We Really Need KM ?

Competitive success will be based onhow strategically intellectual capital ismanaged.

Capturing the knowledge residing in theminds of employees so that it can beeasily shared across the enterprise.

Leveraging organizational knowledge is

emerging as the solution to anincreasingly fragmented and globally-dispersed workplace



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Knowledge Management?

The essence of knowledge management isunderstanding and valuing intangible assetsover tangible

Understanding that human and intellectualcapital are the greatest resources

Managing the skills and competencies thatlie within an organization, and allowing

them to blossom Allowing people to be the best that they can

be; optimizing performance


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GENERATECOMMUNICATE/

DISSEMINATE/

SHARE

GAINFULLY

UTILISE

Building of Organizational Intellectual

Asset


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3 Cs of Knowledge Management



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Communication

Communication is simply the act of

transferring information from one

place to another.

Communication is one of the biggestenablers for knowledge

management in any organization.

The number of methods of

communication strategies have

increased in leaps and bounds since

we entered the age of information

technology.


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Types of Communication

Spoken or Verbal

Communication

Non-Verbal Communication

Written Communication

Visualizations


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Exploring CommunicationThere are various ways to communicate

The idea is to be as innovative as possible to ensure your message gets across.

Meetings

Newsletters

Employee annual report

Speeches

Special events

Mailing lists

one-on-one interviews with prominent employees

News releases

Electronic releases

Public speaking

Public meetings bring people together, can provide competition or oppositionwith a platform

Information kits background information

Web site postings

Posters highly visible for a long time.

Bulletin board messages


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Communication in Knowledge

Management

As two-way, dynamic,interactive process betweeninformation and knowledgeproviders and receivers

mediated by intermediatedevelopment communicators(participatory communication).

Participatory communicationprocesses on content-related

issues with the aim ofmotivating, involving, andengaging our target groups inthe process of development,should be encouraged..



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Approach

Knowledge generation andcommunication cannot be

done in isolation and

needs to be properlylinked to policy processes

to achieve impact.

Extensive internaldiscussions



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In simple terms

Group Discussion

KT Sessions

Conferences Knowledge Sharing

Appreciations

Seminars Coffee with . . .

Ways to Manage Knowledge



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One-Way Communication

Sender ReceiverMessage

I want this report done ASAP. (as soon as possible)



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One-way and two-way

communication

Information flows only in onedirectionfrom the sender to thereceiver with no feedback

A much common way ofcommunication because it is fasterand easier for the sender and thereis no trouble from disagreement.

There may be mistakes intransmission of information.

One-way communication


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Two-Way Communication

FEEDBACK!QUESTION!

QUESTION! FEEDBACK!

Sender ReceiverMessage

Communication only occurs when the receiver interprets the message in the way

the sender intended it.



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A process in whichinformation flows in two-directionsthe receiverprovides feedback and the

sender receptive to thefeedback.

It is more accurate andfewer mistakes in

transmission. But it is time-consuming

and more difficult for thesender.

One-way communication

Two-way communication

One-way and two-way

communication


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One-way vs. Two-way

Communications

One-WayCommunication - a

person sends a messageto another person and noquestions, feedback, orinteraction follow

Good for givingsimple directions

Fast but often lessaccurate than 2-way

communication

Two-WayCommunication - thecommunicator & receiverinteract

Good for problemsolving


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Barriers to Communication

Inability to ask questions

No eye contact

Completing thoughts without hearing thedirections/instructions

Unclear message, volume, pronunciation No feedback

Not seeking clarification whilecommunicating

Making assumptions

Use of negative words Use the polite listening technique



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So, Why KM? Whats the Big Deal?

By instituting a learningorganization (KM-intensive), thereis an increase in employeesatisfaction due to greater personaldevelopment and empowerment.

Keeps the employees longer andthereby, reduces the loss ofintellectual capital from peopleleaving the company.

Saves money by not reinventingthe wheel for each new project.



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So, Why KM? Whats the Big Deal?

Increases productivity by making

knowledge available more quickly

and easily.

Provides workers with a more

democratic place to work by

allowing everyone access to

knowledge.



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