Title

Jesse Lahey

Get ready…

• Identify an upcoming communication situation. Who

do you need to influence to take some sort of action?

Share via chat.

• Work (boss, employees, co-workers, team, investors,

board, executives, etc)

• Personal (child, friend, spouse, significant other, etc.)

• Community (nonprofit, church, school board, etc)

• During presentation, submit questions via chat. We’ll

answer these at the end.

Marriage Tips

Professional Communication Consultant

(and Occasional / Amateur Marriage Expert)

HAVE WIFE, WILL TRAVEL

Management

“Communication is a core

leadership discipline. It's at least

as important as other executive

functions.”~ H. Fred Garcia

Art and science of

inspiring trust and action

(not just reluctant compliance)

Name That Tap

Think of a song that you could tap out that would be pretty easy to

guess. What’s the probably someone else could guess it?

• 2.5%

• 5%

• 10%

• 25%

• 50%

• 75%

The Curse of Knowledge

The Curse of KnowledgeThe better we get

in our field of expertise,

the more unnatural

it becomes for us to

communicate effectively

to people outside that field.

Curse of Knowledge Story

4 Levers of Communication

A = Method

B = Information

C = Audience

D = Outcome

Target Outcome

The change

(end result)

you hope to

achieve

Target Outcome• If you aim for 1-3 goals, you’ll achieve:

1-3

• If you aim for 4-10 goals, you’ll achieve:

1-2

• If you aim for 11-20 goals, you’ll achieve:

0

~ Franklin Covey: The Four Disciplines of Execution

Effectiveness

vs Priorities

Target Outcome Scope

#1 most important

thing you want the

person or audience to

DO or SAY

Up to 3 Objectives

That Define the “How”

• Challenges or

Objections

• Action words

Story: parent counseling

#1 most important

thing you want the

person or audience to

DO or SAY

Up to 3 Objectives

That Define the “How”

• Challenges or

Objections

• Action words

Audience

Lemonade

Pickle Juice

Mirror Neurons

The secret reason why people

are resisting your influence

• Empathetic perspective

• Empathetic thinking

Empathetic Perspective

If there is any one

secret of success, it

lies in the ability to

get the other person's

point of view and see

things from his angle

as well as your own. ~ Henry Ford

Empathetic Thinking

Messages & Info

1 core

idea/outcome:

1-3-3 Message Map

Up to 3 Key Messages Up to 3 Supporting Elements per Message

1

a)

b)

c)

2

a)

b)

c)

3

a)

b)

c)

1-3-3 Message Map

Up to 3 Key Messages Up to 3 Supporting Elements per Message

1

a)

b)

c)

2

a)

b)

c)

3

a)

b)

c)

1 core

idea/outcome:1-3-3 = Presence & Impact

1-3-3 Message Map

Up to 3 Key Messages Up to 3 Supporting Elements per Message

1. Clear

a)

b)

c)

2. Memorable

a)

b)

c)

3. Quick

a)

b)

c)

1 core

idea/outcome:1-3-3 = Presence & Impact

1-3-3 Message Map

Up to 3 Key Messages Up to 3 Supporting Elements per Message

1. Clear

a) Confidence

b) Brevity

c) Consistency

2. Memorable

a) Life, Liberty, ______

b) Blood, Sweat, _______

c) The Good, The Bad, The ____

3. Quick

a) Organize thoughts on the spot

b) In your head or on paper

c)

1 core

idea/outcome:1-3-3 = Presence & Impact

• [insert Questions slide]

The answer is in what science refers to as “mirror neurons” or “empathy neurons.” These were discovered by accident about 20 years ago. The point of mirror neurons is that we literally mirror each other in corresponding regions of our brain.