communication & professional development

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    Punjab College of Commerce

    Course Code: Course Title:Communication & Professional Development

    Program: M.com First Semester

    Credit Hours: 3 Total Sessions: 32

    Course Description:

    Success in todays work environment hinges on how efficiently an individual can not only

    articulate his view point or ideas but also exercise influence and develop network ofrelationships through better communication and business writing skills. The days of using

    Positional Power to carry out tasks in any organization are long gone. One needs the help and

    support of different departments, peers, subordinates and even bosses to navigate through the

    stormy waters of organizational challenges, issues and individual idiosyncrancies. It is therefore,

    imperative that an individual comes to the party with requisite communication and business

    writing skills to excel at the workplace as well as his/her professional career.

    Challenges and issues related to Business Writing, Communication and presentation have been

    addressed in this course. Practicing various tools, techniques & methodologies to overcome

    these challenges are the part of the course.

    Learning Objectives:

    After studying this course the students should be able to:

    a. Apply the concepts to real business scenario and sharpen their business communication andproblem-solving skills.

    b. Describe the role of effective communication in businessc. Describe the characteristics, process and importance of communication in businessd. Identify the steps in the communication processe. Describe communication barriers and how to overcome themf. Identify some of the common sources of misunderstanding that occur in

    written and oral intercultural communication

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    g. Explain the importance of speaking and listening effectively, whencommunicating face-to-face with people from other cultures,

    h. Identify and demonstrate the methods and procedures for writing letters,memos and other brief messages,

    i. Describe the various steps involved in the process of report writing,j. Describe the steps involved in presentation skills.k. Compose their CVsl. Perform well in the interviewsm.Play significant role in meetings

    Recommended Text Book:

    Essentials of Business Communication

    By: Mary E. Guffey & Bertha Du-Babcock

    Supplementary Text Books:

    Excellence in Business Communication By: John V. Thill Courtland L Bovee

    Effective Business Communication By: Murphy, Herta A.

    Business and Administrative Communication By: Locker, Kitty O.

    Course Contents:

    Writing Correctly:

    Using grammar: sentence structure; correct use of parts of speech, phrases & clauses ; voice;

    narration; punctuating correctly; vocabulary

    Business Communication:

    Introduction to business communication, communication process, components of

    communication, seven Cs of communication, barriers of communication, interpersonalcommunication, intercultural communication

    Channels of communication:

    Non verbal communication

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    Verbal communication Oral communication Written communication

    Skills of Communication:

    Reading Writing Speaking Listening

    Listening Skills:

    Process of listening Types of listening Ways of improving listening Common listening faults

    Communication in an organization:

    Formal Communication Network

    Upward communication Downward communication Horizontal communication Diagonal communication

    Informal Communication Network

    Composing Business Messages:

    Routine Messages, Good news messages, Bad news messages, persuasive messages

    Corresponding at Work:

    E-mails, memorandums, notices, circulars,

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    Report Writing:

    Meaning and classification of business reports, preparation before writing reports, main parts

    of the report Short reports, types of short reports, composition of the reports, Long reports,

    introduction, parts of long report.

    Communication at workplace:

    Organizing and conducting meetings, business group discussions, communication within and

    outside the organization, structure of the organization, open communication climate

    participating in meetings,

    Communication for Employment:

    Interviews, composing CVs/resumes, covering letters

    Presentation Skills:

    Common myths about presentational ability; difference between speech and

    presentation; categories presentations according to their purpose; analysis of the

    audience before making a presentation; evaluating the appropriateness of the setting

    and venue of presentation; the steps in planning a presentation; some common

    symptoms of stage fright and measures to overcome it; developing an introduction, a body and

    a close for a formal presentation; some dos and donts of verbal and non-verbal

    communication; selecting, designing and using appropriate visual aids; handling

    audience questions effectively; delivering a short formal presentation on an assigned topic

    in meetings.