PROMOTIONAL COMMUNICATION PLAN- IDFF

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UFO 0110 International Digital Film Festival is Delhi’s ONLY film festival. And it’s HUGE!

INTEGRATED SOLUTIONS customized to maximize your presence in the digital world and film festival arena that will underline your commitment to the digital environment and the alternative scene in film, art and music that is now taking over the world!

REACH OUT to the next generation of filmmakers, film enthusiasts, well informed urban crowd and the who’s who of the industry.

HOST | PRESENT | SHOWCASE | LAUNCH | ADVERTISE

FESTIVAL OVERVIEW

8 DAYS

100 FILMS

35 COUNTRIES

10,000 EXPECTED ATTENDEES. NEW DELHI.ENTRIES FROM ALL OVER INDIA

The UFO 0110 International Digital Film Festival, now in its 4th edition, aims to nurture and promote the arts and media culture among the general public through independent film, video and new media.

Right from the first edition, which was an Indo-Brit collaboration, the festival has enjoyed great popularity and attendance. In three booming years, the festival has grown to become international, comprising of eminent jury and audiences alike.

This year, joined by Mediaguru and QED as partners and UFO Movies India Limited as its title sponsor, it promises to be even bigger and better, aiming to get global and local on one platform, encouraging an exchange of views and new ways of thinking.

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The pre event communication plan will include thefollowing: 1. PROMOS2. WEBSITE3. SOCIAL MEDIA – link to plan4. POSTERS AND BILLBOARDS5. ACTIVATIONS

The pre event communication will be targeted at A general audience- the supposed participants andAttendees of the festival and its purpose is to reach outAnd create a buzz around the festival.

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CONCEPTS FOR PROMOS

CONCEPT 1:

CONCEPT 1

WHO IS ATTENDING?We take cut outs of the faces of the people who are attending the film festival and make ordinary people pose with them in different Delhi situations, with supers that say – “ WERNER HERZOGIs coming” etc

A visual treatment like this –1. Communicates the message in a visually interesting manner that sets it apart.2. Links the regular attendees to the celebrities, sends out a subliminal message that says- “you could be them”3. Makes use of unique Delhi locations- adding to the visual feel4. The visuals can also be used as posters

CONCEPT 1

POSSIBLE LOCATIONS:

Against an artistic wall in hauz Khaz village. Infront of the qutab minarIn blue frogIn an autoIn chandni chowkWith the metro / lotus temple in the bkgAll pose together infront of a big IDFF poster

SUPERS SAY:WERNER HERZOG WILL BE HERETABU WILL BE HERESUDHIR MISHRA WILL BE HERERICHARD HOROWITZ WILL BE HERETHE YES MEN WILL BE HERE.

BE THERE!

REFERENCE

IMAGES

CONCEPT2

MAKE YOUR WAY TO THE FESTIVAL.

This promo shows a pair of feet in different situations, likea person shooting his own feet with a digital handheld/mobile camera,until the feet finally end up, all dressed up in nice footwear, at the redCarpet of the IDFF.

The super says- Make your way to the red carpet. Enter the mobileFilm competition at IDFF.

The promo starts with shots that are static, graduate into shots withmovement, building up to the final moment where the pair of feet stepOn to the red carpet.

A treatment like this:1. Communicates the message that everyone can make his or her way to the red carpet. 2. Opens it up to everyone with a mobile. 3. Translates the words “make your way to the festival” into a visual treatment.

CONCEPT3

CUT TO THE CHASE.

Easy-to-do series for the Short Film Competition.

We pick up famous Indian and International films and compressthem to tell the story in one minute.

SUPER: CUT THE CRAP. TELL THE STORY. Short Film Competition

Another way of treating the same idea is:A montage of different famous chasing scenes from differentfilms, interestingly edited.

SUPER: CUT TO THE CHASE. CUT OUT THE CLUTTERMake a film in six days. Short film competition.

CONCEPT4

SHORT IS BETTER.

A fun little montage of moments which express the taglineShort is better.

A tall man and a short man at a doorway. Tall man gets stuck. Short man enters.

Two people in a blanket. Man’s legs are sticking out and he can’t sleep. Woman sleeps comfortably.

A child in a crowd, looking lost. Smiles as he sees a chocolatesticking out of a man’s back pocket.

A hurdles competition where the shorter person just goes underThe hurdles while the taller ones falter and stumble.

TAGLINE:Short is better. Enter the Short Film Competition. IDFF

CONCEPT5

LIFE IS FILM IS LIFE

It’s happening right under our noses, the blurring of boundariesbetween film and life, we catch glimpses of life in the city, that hint at iconic scenes or characters from famous films, passing moments, That can be captured only because of the easy accessibility of the digital medium.

Using this idea we create one ( or a series) of promos that sometimesartistically, sometimes humorously, sometimes surprisingly, catchIconic characters or moments from films in real life, re-interpreted ina Delhi/Indian context, moments that may have otherwise beenMissed but are now captured on the digital medium.

TAGILNE: Life is film is life. And digital tells it like it is.

CONCEPT5

Example:

An Indian girl going to buy jalebis in Chandni Chowk reminds usOf the iconic scene from ‘In the mood for love’.

http://www.youtube.com/watch?v=23oBMOvt85o

Set to the same music, an artistic interpretation of ‘life is film is life’.

Example:

A sillhouted figure on a terrace with a flowing robe reminds us ofA superhero like Batman. A light being switched on makes us realize thatit is a simple man, and what looked like his robe was a sheet on aClothesline billowing in the wind. The man turns and goes in.

Example: A barber is seen shaving a man. The man turns to cam, and his lips stained red by paan and the foam of the shaving cream on his face reminds us of the Joker. Music and other elements in the frameWill drive home the message in more subliminal ways.

CONCEPT5

Example:

A girl wakes up to a weather forecast of rain, and runs through mustard fields Towards a figure that reminds us of the classic DDLJ scene, Only to find a scarecrow in a brown jacket, that theGirl lovingly covers with an umbrella as thunder is heard in theDistance.

Example: A girl shuts the book she was reading and switches offHer hanging bedside lamp which looks like this: