communication - penguin books€¦ · communication expert dianna booher provides an essential...

SHE ILA WELLERThe News SororityDiane Sawyer, Katie Couric, Christiane Amanpour—and the (Ongoing, Imperfect, Complicated) Triumph of Women in TV News“Weller has written ‘the’ book of the year on TV broadcasting….[It] may be a…rapidly changing art form, but it’s definitely still going to need voices and faces and intelligence giving out the news no matter how much our socially gadget-manipulated changing world changes….Terrific.”—Chicago Tribune“Rivetingly recounts these gutsy ladies’ time on the front lines of domestic and interna-tional war zones, political battlefields, and live morning television; the prejudices they’ve faced; the personal sacrifices made...as well as the backlashes that followed their every gain….An inspiration for future generations of journalists.”—Vanity FairPENGUIN PRESS HARDCOVER • 496 PAGES • 978-1-59420-427-2 • $29.95

LYNSEY ADDAR IOIt’s What I Do: A Photographer’s Life of Love and WarIn this inspirational analysis of photojournalism as a profession that documents not only news but also the fate of society, Addario captures almost every major theater of war in the 21st century, chronicling the conflicts that have made, and remade, our world. As a female photojournalist, Addario has fought her way into a male-dominated industry, risking her life to bear witness to the human cost of war.“A gifted chronicler of her life and times, [Addario] stands at the forefront of her genera-tion of photojournalists, young men and women who have come of age during the bru-tal years of endless war since 9/11….[This] is the riveting, unforgettable account of an extraordinary life lived at the very edge.”—Lee Anderson, author of The Fall of BaghdadPENGUIN PRESS HARDCOVER • 384 PAGES • 978-1-59420-537-8 • $29.95

EREZ A IDEN and JEAN-BAPT ISTE MICHEL Uncharted: Big Data as a Lens on Human CultureHarvard scientists Aiden and Michel created a tool that sifts through Google’s massive books archive to uncover cultural trends, like how language has evolved, how art has been censored, and even how nations trend toward war. In Uncharted, they show how Big Data research will revolutionize the sciences, humanities, politics, and business.“One of the most exciting developments from the world of ideas in decades, presented with panache by two frighteningly brilliant, endearingly unpretentious, and endlessly creative young scientists.”—Steven Pinker, Harvard UniversityRIVERHEAD PAPERBACK • 288 PAGES • 978-1-59463-290-7 • $16.00

STEVEN P INKERThe Sense of StyleThe Thinking Person’s Guide to Writing in the 21st CenturyThe bestselling linguist and cognitive scientist creates a usage guide for the 21st century, applying the sciences of language and mind to the challenge of crafting clear and stylish prose. In this short, practical book, Pinker replaces dogma about usage with reason and evidence, allowing writers to apply guidelines judiciously rather than robotically. “This book is a graceful and clear smackdown to the notion that English is going to the proverbial dogs. Pinker has written the Strunk & White for a new century.”—John McWhorter, author of The Power of BabelVIKING HARDCOVER • 368 PAGES • 978-0-670-02585-5 • $27.95

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DOUGLAS STONE and SHE ILA HEENThanks for the FeedbackThe Science and Art of Receiving Feedback WellThe authors of the classic Difficult Conversations reveal how to turn evaluations, advice, criticisms, and coaching into productive listening and learning. Although most people realize feedback is essential, they often dismiss it because it sits at the junction of two conflicting human desires: the desire to learn and grow and the desire to be accepted as they are. This first book to address this tension offers a framework to help us take on life’s off-hand comments, annual evaluations, and unsolicited advice with curiosity and grace.“A road map to less defensiveness, more self-awareness, greater learning, and richer rela-tionships.”—Adam Grant, The Wharton School, University of Pennsylvania PENGUIN PAPERBACK • 368 PAGES • 978-0-14-312713-0 • $17.00

DANA CASPERSENChanging the ConversationThe 17 Principles of Conflict ResolutionA JOOST ELFFERS BOOK

In this invaluable manual, conflict expert Dana Caspersen teaches seventeen fundamen-tals for transforming conflicts into opportunities for growth. Beautifully packaged in a graphic, color format, Changing the Conversation includes real-life examples, spot-on advice, and easy-to-grasp exercises that demonstrate innovative ways to break out of destructive patterns, create useful dialogue in difficult situations, and find long-lasting solutions for conflicts. PENGUIN PAPERBACK • 272 PAGES • 978-0-14-312686-7 • $18.00

JOHN NEFF INGER and MATTHEW KOHUTCompelling PeopleThe Hidden Qualities That Make Us InfluentialDrawing on cutting-edge social science research as well as their own work with For-tune 500 executives, members of Congress, TED speakers, and Nobel Prize winners, Neffinger and Kohut reveal how we size each other up—and how we can learn to win the admiration, respect, and affection we desire. “[This is] the first book to capture and share the insights from all the recent ground-breaking research on how we judge and persuade each other. And it translates that into simple, practical terms anyone can use to build more effective relationships.” —Amy Cuddy, Harvard Business School PLUME PAPERBACK • 304 PAGES • 978-0-14-218102-7 • $17.00

DIANNA BOOHERWhat More Can I Say?Why Communication Fails and What to Do About ItCommunication expert Dianna Booher provides an essential nine-point checklist for success in the art of communication and persuasion, including tips on building solid relationships and increasing credibility in the workplace. With lessons from politics, pop culture, business, family life, and current events, the book identifies common reasons why communicators fail to accomplish their goals and presents examples and analyses of messages that fail and succeed. PERIGEE PAPERBACK • 176 PAGES • 978-0-735-20533-8 • $15.00

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ALEX PENTLAND Social Physics: How Social Networks Can Make Us SmarterMIT professor and leading data scientist Pentland presents a landmark tour of the new science of idea flow, offering insights into collective intelligence and social influence. “Filled with rich findings about what makes people tick. Using millions of data points measured over a long period of time in real settings…the author has monitored human behavior on an unprecedented scale….A fascinating look at a new field.”—The Economist“Whisk[s] you up to speed on cutting-edge research at the interface of technology, be-havioral science, and the social world….Pentland brilliantly analyzes how new ideas flow and how, with the emergence of the ‘data-driven society,’ they will increasingly influence every aspect of our lives.”—Stephen M. Kosslyn, Keck Graduate InstitutePENGUIN PAPERBACK • 320 PAGES • 978-1-59420-565-1 • $27.95

CHARLES SE I FEVirtual Unreality: The New Era of Digital DeceptionDigital information is a powerful tool that spreads unbelievably rapidly, infects all cor-ners of society, and is impossible to control—even when that information is actually a lie. In Virtual Unreality, Seife takes on everything from breaking news coverage to online dating to Wikipedia, arming readers with tools for discerning fact from fiction online.“Seife, a professor of journalism at New York University and the author of five books on science and math…is a meticulous writer….His portrait is persuasive and thus discon-certing and frightening.”—The Wall Street JournalVIKING HARDCOVER • 256 PAGES • 978-0-670-02608-1 • $26.95PENGUIN PAPERBACK • 256 PAGES • 978-0-14-312767-3 • $16.00PAPERBACK AVAILABLE AUGUST 2015

NATE S I LVERThe Signal and the NoiseWhy So Many Predictions Fail—but Some Don’tDrawing on the innovative statistical work that has made him the nation’s go-to political forecaster, Silver examines the world of prediction, investigating how we can separate authentic signals from noisy data. By analyzing the most successful forecasters in a range of areas—from hurricanes to baseball, gambling to the stock market, government to pro-fessional basketball—Silver shows that the best predictors tend to be hard workers who pay attention to detail, appreciate probability, and distinguish between the expected and unexpected. “[In] lively prose…[Silver] illustrates his dos and don’ts through a series of interesting essays that examine how predictions are made in fields including chess, baseball, weather forecasting, earthquake analysis, and politics.”—The New York TimesPENGUIN PAPERBACK • 560 PAGES • 978-0-14-312508-2 • $17.00

JON RONSON So You’ve Been Publicly ShamedFor the past three years, the acclaimed author of the The Psychopath Test has been im-mersing himself in the world of modern-day public shaming, meeting famous shamees, shamers, and impacted bystanders. In So You’ve Been Publicly Shamed, Ronson draws upon that investigative experience to deliver an incisive critique of modern-day shaming as a form of social control and as a war on human nature and its flaws. RIVERHEAD HARDCOVER • 304 PAGES • 978-1-59448-713-2 • $27.95

JOHN POLLACKShortcutHow Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest IdeasFrom the meatpacking plants that inspired Henry Ford’s assembly line to the “bicycle for the mind” that Steve Jobs envisioned as the Macintosh computer, a presidential speech-writer for Bill Clinton explores the power of analogy to fuel thought, connect ideas, spark innovation, and shape outcomes. Rich with engaging stories, surprising examples, and practical methods of evaluating the truth and effectiveness of analogies, Shortcut improves critical thinking, enhances creativity, and offers readers a fresh approach to resolving some of today’s most intractable challenges. GOTHAM HARDCOVER • 256 PAGES • 978-1-592-40849-8 • $27.00

BRETT MART INDifficult Men: Behind the Scenes of a Creative Revolution: From The Sopranos and The Wire to Mad Men and Breaking BadFeaturing extensive interviews with major players, writers, executives, directors, and actors, Martin recounts the rise and inner workings of a genre that represents both a cultural watershed and a new golden age for cable TV. “Wonderfully reported and thoughtful….Fascinating for anyone curious about the per-plexing miracles of how great television comes to be.”—The Wall Street Journal“An engaging...and utterly convincing chronicle of television’s transformation….Mar-tin operates with an enviable fearlessness, painting warts-and-all portraits of autocratic showrunners such as David Milch (Deadwood), David Simon (The Wire) and Matthew Weiner (Mad Men)….Anyone interested in television should read this book.”—NewsdayPENGUIN PAPERBACK • 320 PAGES • 978-0-14-312569-3 • $17.00

NORMAN LEAREven This I Get to ExperienceThe renowned creator of such iconic television programs as All in the Family; Maude; Good Times; The Jeffersons; and Mary Hartman, Mary Hartman, Lear remade our televi-sion culture from the ground up. In this touching, funny memoir, the great storyteller opens up about his Depression-era childhood, his big break as a comedy writer, his un-precedented string of TV hits, and his thoughts on marriage and fatherhood. “Lear and his...contemporaries built a mass medium with their bare hands. On good days—as Lear well recalls, and recalls well—they made it sing.”—Los Angeles TimesPENGUIN PRESS HARDCOVER • 646 PAGES • 978-1-59420-572-9 • $32.95

SIMON GARF IELDTo the Letter: A Celebration of the Lost Art of Letter WritingIn this ode to letter writing, the author of Just My Type and On the Map traces the form’s history and the role letters have played as a literary device in the works of Shakespeare, the epistolary novel, and more. At a time when the decline of letter writing appears ir-reversible, Garfield makes a case for its salvation despite the rise of emails, texting, and tweeting in the digital age. “[Garfield] offers hope for the letter as a form of writing….He makes clear that people’s instinct to share, discuss, and transmit their deepest, most strongly held feelings survives and adapts, even as technology changes.”—Financial TimesGOTHAM PAPERBACK • 464 PAGES • 978-1-592-40882-5 • $18.00

JOHN HAVENSHacking HappinessWhy Your Personal Data Counts and How Tracking It Can Change the WorldHavens shows how we can utilize technology to improve the human experience and drive social change, how we can use metrics gathered by our mobile devices to improve our lives, and how sharing information connects us with people in need.TARCHER PAPERBACK • 304 PAGES • 978-0-399-17319-6 • $16.95

MICHAEL HARR ISThe End of AbsenceReclaiming What We’ve Lost in a World of Constant ConnectionAccording to Harris, today’s rarest commodity is the chance to be alone with our thoughts. To understand our predicament, he explores the “end of absence” in every part of our lives, from sex and commerce to memory and attention span. “Thoughtful, well-written….Combines personal narrative with the views of experts to show us that the digital revolution...contains traps that can lead us to understand less even as we seem to know more.”—Barry Schwartz, author of The Paradox of ChoiceCURRENT HARDCOVER • 256 PAGES • 978-1-59184-693-2 • $26.95

RYAN HOL IDAYGrowth Hacker MarketingA Primer on the Future of PR, Marketing, and AdvertisingMarketing guru Holiday reveals how a new marketing strategy—growth hacking—can reach consumers despite modest marketing budgets. The key is to create products primed to generate explosive reactions without the aid of press releases, commercials, or billboards. In this indispensible primer on the future of advertising, Holiday outlines the new rules, providing examples and case studies for aspiring growth hackers.PORTFOLIO PAPERBACK • 144 PAGES • 978-1-59184-738-0 • $14.00

NICK B I LTONHatching TwitterA True Story of Money, Power, Friendship, and BetrayalNew York Times reporter Bilton tells the story of Twitter’s rise in this absorbing drama of betrayed friendships and highstakes power struggles. As the four founders of Twitter made a dizzyingly fast transition from ordinary engineers to wealthy celebrities, they fought bitterly for money, influence, publicity, and control—and ultimately lost their grip. PORTFOLIO PAPERBACK • 320 PAGES • 978-1-59184-708-3 • $17.00

J IM DWYERMore Awesome Than MoneyFour Boys and Their Heroic Quest to Save Your Privacy from FacebookFour undergrads wanted to build a social network that would allow users to control personal data instead of surrendering it to big businesses. But as time passed and venture funding disappeared, the founders fell victim to bad decisions and hubris. In a story that reaches beyond Silicon Valley to urgent issues about the Internet, Dwyer tells the tale of four young men who tried to protect personal privacy—and paid the ultimate price.VIKING HARDCOVER • 384 PAGES • 978-0-670-02560-2 • $27.95

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communication - penguin books€¦ · communication expert dianna booher provides an essential...

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