communication for pr practitioners
DESCRIPTION
Slides to accompany a discussion in my Intro to PR class at Georgia Southern & PR Applications class at Southeastern UniversityTRANSCRIPT
Communication for PR Practitioners
Public Relations as Process: R.A.C.E.
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Research
Action
Comm.
Evaluation
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Communication Should Be . . .•Appropriate •Meaningful•Memorable •Understandable•Believable
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What’s Your Objective?
How Does Communication Happen?
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Shared Experience
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Two Types of Audiences
•Active •Passive
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Being Memorable
http://girlgetyourhairback.com/wp-content/uploads/2009/01/shampoo.jpg
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Diffusion of Innovation
Contact Me
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Barbara B. Nixon, Assistant Professor of Public RelationsGeorgia Southern University
E-mail: [email protected]: barbaranixonSkype: barbara.b.nixon