communication, for a change
TRANSCRIPT
Copyright 2016 Blythe Campbell
for a
CHANGE:
COMMUNICATION,
Blythe Campbell
How to Talk With Your Employees About Organizational Change
Copyright 2016 Blythe Campbell
HOW CHANGE HAPPENS
CHANGE IN STRATEGY
that results in a
that results in...
CHANGE IN THE COMPETITIVE ENVIRONMENT
Copyright 2016 Blythe Campbell
LAYOFFS / DOWNSIZING
RESTRUCTURING
MERGERS
ACQUISITIONS
COMPANY-WIDE PAY & BENEFITS CHANGE
CHANGE IN SENIOR LEADERSHIP
Copyright 2016 Blythe Campbell
WHAT EMPLOYEES WANT TO KNOW
Copyright 2016 Blythe Campbell
WHAT EMPLOYEES NEED TO KNOW
CONTEXT
What was the change in the competitive environment that caused the change in strategy that resulted in the
organizational change?
Copyright 2016 Blythe Campbell
KEY MESSAGES
WHY
WHEN
WHAT
HOW
CONTEXT
TIMING
END RESULT
PROCESS & VALUES
Copyright 2016 Blythe Campbell
COMMUNICATION TOOLS
TALKING POINTS
Q&A
AUDIO
VIDEO
INTRANET
WEBCASTS
POSTERS
“CASCADE”
TOWN HALLS
GROUP MEETINGS
SITE VISITS
FEEDBACK
Copyright 2016 Blythe Campbell
PITFALLS
Copyright 2016 Blythe Campbell
PITFALLS
LEAKS
OBFUSCATION
FAUX DEMOCRACY
FAUX MERITOCRACY
NARCISSISM
STOMPING ON YOUR CORPORATE VALUES
MAKING PROMISES YOU CAN’T KEEP
Copyright 2016 Blythe Campbell
THE UGLY TRUTHS
Most change does not achieve the promised effect.
Copyright 2016 Blythe Campbell
THE UGLY TRUTHS
If you take too long, things will get worse.
Copyright 2016 Blythe Campbell
YOUR PARTNERS IN CHANGE
THE CEO - AND ASSISTANT
THE SENIOR TEAM
HR
LEGAL
EXTERNAL COMMUNICATORS
SECURITY
Copyright 2016 Blythe Campbell
HOW PR PROFESSIONALSBRING VALUE TO THE PROCESS:
Copyright 2016 Blythe Campbell
HOW PR PROFESSIONALSBRING VALUE TO THE PROCESS:
STAKEHOLDERS
CONSEQUENCES
INCONSISTENCIES
MEASUREMENT
BANKING GOODWILL
ENGAGEMENT
Copyright 2016 Blythe Campbell
“We judge our experiences not by the outcome, but by the process.”
-JAMES KANE
