communication dna ® enhancing communication. 2 copyright 2001-2009 financial dna resources...
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Communication DNA®
Enhancing Communication
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Communication Transforms Relationships
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About the Communication DNA Process
An objective framework for understanding our own communication style and learning how to adapt to the
style of others for building sound relationships and improving life, financial and business decisions.
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The Communication DNA Profile
The Communication DNA® Profile provides detailed insights into:
1. How different people wish to be communicated with by others; and2. Their preferences for how they want products and services provided to them.
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Who Should Complete a Communication DNA Profile?
• All Individuals
• Clients and Prospects
• Advisors, Coaches, Consultants
• Couple compatibility
• Family Members
• Business Partners
• Leaders and Teams
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The Benefits of Understanding Communication Styles
• Communicate with others on their terms
• Navigate differences more easily
• Minimize misunderstandings which get in the way of decisions
• Improved relationships based on greater trust
• Connect more quickly with people
• Ability to better meet a person’s needs
• Tailor information flows to different personalities
• Build powerful marketing data for your business
• Increased revenues
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Goal Setter Life Style Builder
Information Gatherer
Stabilizer
Status,
Affluence &
Fun
Analysis &
Tangible
Opportu
nities
Stabili
ty an
d
Safety
4 Primary Communication Styles
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4 Primary Communication Styles
Style Communicate Life NeedFinancial Approach
RiskApproach
Service Delivery
Meeting Conduct
Information
Requirement
Relationship
Management
Learning Style
Goal Setter
Options, Bottom line,
Directly, Returns
InfluenceGoal
DrivenPresent
Risk/Reward Quick Pace
Formal Big PictureProvide
ContactsLeft Brain/Visionary
Lifestyle Builder
Verbally, Openly, Broad
Facts, Enthusiasm
LifestyleSpending
PlansSet
Boundaries Interactive Fun Graphics
Social Events
Right Brain/
Intuitive
StabilizerCalmly, Softly,
Feelings, Emotions
SecurityMaintainStability
Focus On Certainties
Regular Communicatio
nRelaxed Instructions Education
Right Brain/
Sensory
Information
Gatherer
Facts, Close Ended,
Specifics, Transparency
KnowledgeFollow
BudgetsMinimize
Risks Reliable
Structured
Research NewslettersLeft Brain/ Tangible
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The Goal Setter
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The Lifestyle Builder
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The Stabilizer
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The Information Gatherer
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Next Steps
Complete a Financial DNA or Business DNA profile to gain deeper insights intoyour behavioral style to improve the integration of your behavior, life,relationships, finances and career.
Use these profiles and participate in the following Programs:
• Wealth Mentoring• Couple Compatibility• Family Meetings• Entrepreneur Success Programs• Executive Life Balance• Youth Development• Business Consulting• Advisor, Coach and Consultant Training
