COMMUNICATION CHANGES THE WORLD

Simon Ernst-Sunne, Head of Consulting & Partnerships, Infomedia________

COMMUNICATION CHANGES THE WORLD

Increase revenue Reduce costs Minimize risk

We monitor… but propably not what you expected

Time

Insightfor impact

Clippings

Media

monitoring

Media

analysis

Media

intelligence

Predictive

insights

AI

Machine learning

Vizia

Deepwater Horizon, BP

The Crisis

• Massive environmental and reputational disaster

• BP spent over 11 billion dollar in response

• Created four websites , Social Media Channels and blogger outreach, bought at lot of Ads to deflect(facebook, google, yahoo)

Handling

• No Crisis communication plan in place

• CEO with no media training

• Turned off their social media commentary field

The crisis of today

› Data Breaches

› Client failures

› Employee Data Compromised

› Infrastructure

› Cybercrime

› Data Leaks

› Disruption

› Social Activism

› Digital Hijacking

› Denial of Service

CORPORATE SECURITY

Types of Risk Remedy?

BRAND PROTECTION

®

INFORMATION SECURITY

Living in the headlines

95%GLOBAL WORKING AGE ARE

ACTIVE ON SOCIAL MEDIA

3/4WORLDWIDE INTERNET USERS

HAVE ACTIVE SOCIAL PROFILES

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TARGET

BUSINESS

ASSETS

EMPLOYEES

CUSTOMERS

WHY / IMPACT TACTICS

SOCIAL PHISHING

IMPERSONATIONS

HASHTAG HIJACKING

SOCIAL ENGINEERING

ATTACK PLANNING

ACCOUNT TAKEOVER

INFORMATION LEAKAGE

Humans are compromised in order to

bypass security defenses and gain access

to “protected” systems and sensitive data

Sensitive, confidential & protected

information is published & malicious

actions coordinated to damage revenue

generating activities & biz trust

Customers are targeted through fraudulent

impersonations of the org and key executives

to steal customer data & damage reputation

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REAL

FAKE

So the difference?

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NEW YORK POST

1.8 Facebook accounts

hacked every second;

600,000 every day

2 in 3 social media users

have had their accounts

hijacked

Crisis – who, what, why?

Principles of Dealing with a Crisis

1. Primary Concern is threaths and safety

2. It is an issue owned by the company?

3. Reactive or Proactive Strategy?

4. Type of Response required?

5. Assemble a Team (or a owner)

6. Speed essential; meeting in 30 mins rotat.’

7. Catch and control crisis before escalation(Tools and mediation)

8. Engage with experts to solve problem

9. Work with the media

10. Solve the problem

Co

mm

un

icti

on

du

rin

ga

cris

is

Time

Communication duringcrisis

Expectations on managed communication

‘Real’ communicationscenario

ATTACKs – USED TO A NETWORK OF TRUST

● Centralized Content Management &

Publishing

● Customer & ABO Engagement

● Performance analytics

● Social selling

● Employee advocacy

● Enablement

● Instant keyword monitoring from

millions of public digital sources across

the web

● Market & industry listening

● Influencer identification & outreach

● Competitive intelligence

● ABO product / income claims

● Crisis monitoring

● Centralized & automated protection of

owned social accounts, hashtags, and

brand assets

● Instant & actionable alerts whenever a

threat is detected

● Issue takedowns for malicious profiles

and content

● Lock accounts at the first sign of

hacking / account compromise

● Immediately remove offensive /

sensitive content poste to owned social

accounts

SOCIAL MEDIA MANAGEMENT MEDIA MONITORING & LISTENING BRAND PROTECTION

A Robust Digital & Social Media Toolbox

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AlertAnalyzeDiscover Remediate

17% 88%

Percentage of S&P 500 Market Value Comprised From Intangible Assets

1975 2013

Business value is driven by something new

+2 M daily users

+2,500Nordic clients

+100international

partners

200employees

2018 Thank youSee you on linkedin!Simon Ernst-Sunne

ses@Infomedia.dk