Project paper On

Communication in Rahimafrooz Batteries ltd.

Managerial Communication Course Code - BUS-5116

Project paper On

Communication in Rahimafrooz Ltd.

Managerial Communication Course Code - BUS-5116

Submitted To

Mr. Ishtiaque Arif Assistant professor

School of Business Studies Southeast University

Submitted By

Group B

Member of Group B

Name ID No. Batch Section M.M Obaydur Rahman 2012110001092 31 Regular-c

Md. Soroar Mazid 2012110001085 31 Regular-c

Md. Ashif Al Nahin 2012110001084 31 Regular-c

Md. Junayed Bhuyan 2012110001082 31 Regular-c

Mhammud Imran Mahmud 2012110001094 31 Regular-c

Letter of Transmittal

Mr. Ishtiaque Arif

Assistant professor

School of Business Studies

Southeast University

Banani Campus

Subject: Submission of Transmittal

Dear Sir,

With a great respect, we are informing you that we have prepared a report of case study on Communication

system of ‘Rahimafrooz Batteries Limited’ (RBL). For the project completion, we have selected a Privet

Limited Company - Rahimafrooz Batteries Limited. We feel great pleasure for submitting this report to

you, which will definitely help us to be successful in our future life and to complete the MBA program

During the preparation of this report, we have experienced a lot that will greatly help us

in our further studies and carrier life. It has enlightened our practical knowledge about

Communication practices in the practical world of business. We tried our level best to

develop a good report.

We would like to thank you for giving us such an opportunity to do this report on this topic.

We enjoyed working on this project

Sincerely Yours,

Group B

31th Batch Regular

School of Business Studies

Southeast University

Acknowledgement

By the cordial mercy of Allah, now we are able to submit our report to our honorable Teacher Mr.

Ishtiaque Arif. We strongly believe that it would not be possible preparing such a report without

Almighty’s grace.

Now we would like to thank our honorable Teacher Mr. Ishtiaque Arif for his keen efforts and invaluable

guidance, helped us to understand, what the Performance appraisal system is & its different concepts,

implementation and impact on organization which facilitated the successful completion of the report.

This acknowledgment will remain incomplete if we don’t thanks to those people who helped and being

cooperate with us specially M. Ziaun Nasir (General Manager, Divisional Head, HR &QMS.

We would also like to express gratitude to my university faculty members. They should be remembered

because they produced the platform of our knowledge

Finally, we like to say that, we have prepared this report from our own experience. We are ready to accept

our unwilling errors and omission which belong to us.

.

Group B

31th C

Batch

Faculty of Business Studies

Southeast University

Dhaka Campus

Title fly i.

Title page ii.

Letter of Transmittal iii.

Supervisor’s Recommendation iv.

Acknowledgement v.

Table of Content vi.

Chapter # 1 Introduction

1.1 Statement of the research problem and Rationale for the

study

1

1.2 Objectives of the report 1

1.3 Methodology of the report 1

1.4 Limitations 2

Chapter 2 Principles of insurance

2.1 Origin Of Insurance 3

2.2 Characteristics of Insurance 4

2.3 Feature of Insurance 6

2.4 Insurance Business in Bangladesh 8

2.5 The government guidelines for formation of an insurance

company are:

10

2.6 Requirements for formation of an insurance company are as

follows

11

2.7 Insurance Companies List in Bangladesh 12

Chapter 3 Life Insurance

3.1 Life Insurance 14

3.2 Type of permanent Life Insurance 15

3.3 Term of Insurance 15

3.4 Permanent Life Insurance 16

3.5 Parties of contract 18

3.6 Life Insurance Background in Bangladesh 19

Chapter 4 Marin Insurance

4.1 Origin of Marin Insurance in Bangladesh 20

4.2 Definition Marin Insurance 21

4.3 Essential element of valid Marin Insurance contract 22

4.4 Major types of Marin Insurance 23

Chapter 5 Fire Insurance

5.1 Definition of 'Fire Insurance 26

5.2 Characteristics of Fire Insurance 26

5.3 Types of fire policy 27

Chapter 6 Findings

6.1 Problem for insurance sector in Bangladesh 29

6.2 Recommendation 30

6.3 Conclusion

30

Chapter 7

7.1 Bibliography

1.1 Introduction

1.1 Communication in Rahimafrooz Battery Ltd. (RBL)

This report is prepared on one of the Leading Business Group in Bangladesh. The brand

called “Rahimafrooz Ltd” with its Hexagon symbol is known to Bangladesh. The

Rahimafrooz Ltd is biggest company in our country with respect to its past history and

its own culture. We consider ourselves very lucky to obtain an opportunity to work in this

organization as a student of SOUTHEAST UNIVERSITY. During our survey period,

we were placed in data of the Batteries plant. In consulting with different personnel’s of

different department we got the opportunity to observe the operations that are done in the

department and learned many operational activities of the organization during the period.

After survey with the department for two days, we decided to work in my report side by

side. By the consent of our Supervisor Assistant Professors Mr. Ishtiaque Arif We

decide to prepare a report on “Communication techniques apply in an organization”. We

have to complete the report as a part of M.B.A program that what we have learnt from

different department of Rahimafrooz Ltd to complete Our MBA program.

1.2. Objectives of the report:

There are two types of objectives for my report such as immediate objectives and long-

term objectives.

Immediate Objectives:

We have to complete the report as expertise as a part of the report that what we have

learnt from Rahimafrooz Ltd and it’s vision mission and corporate responsibilities.

Long Term Objectives:

To developing observation & thinking knowledge.

To enhance the communication skills with different levels.

To improve our report writing capability in English

To identify the problems in the workplace

To come up ideas for overcoming the problems

To strengthen of work efficiency

To understand one to one psychology.

Apply new innovative idea in an organization.

1.3 Methodology of the report

Methods followed to perform a job or conducting activities to complete a task is called

methodology. Information obtained during survey at Rahimafrooz Batteries Ltd will be

used in this study. For the organization, part of information had collected through

different department. The basic method that we have applied to do our analysis on

Rahimafrooz Batteries Ltd is analyses method. In this report I have used two types of

information-

Analysis method

The basic method that we have applied to do my analysis on Rahimafrooz Batteries

Ltd. analysis method may define as systematic viewing according to concise Oxford

Dictionary “accurate watching, nothing of phenomena as they occur in nature with regard

to cause and effect and mutual relationship”. I had observed all the activities of

Rahimafrooz Batteries Ltd during to complete this survey report.

1.4; Sources were as follows:

1.4.1; Primary sources:

Primary information is the information, which we get from the raw data. When searching

in the field directly to collect data was called primary sources of data. we collected data

from primary sources using the following method:

1.4.2; Secondary sources:

Secondary information is the information which we get from their officials site of the

organization. we have also used secondary data to come up with the writing the report.

we have visited the Website of Rahimafrooz Batteries Ltd for information. In addition

we have also collected data and information from periodicals, company profile and news

papers.

Secondary data were collected through different ways for this report. Sources of

secondary data are as follows:

1.4.3: Internal Sources:

1. Companies Annual Report

2. Office memo

3. Operating manuals

Circulation & publication used by the Rahimafrooz Ltd.

1.4.4: External Sources:

Internet etc.

Newspaper

1.5: Why we have made?

We have made this report because it was a topic about motivation. Which is normally

needed in an organization? We all know that when we will complete our MBA course

that time our all work will be within the organization. We have learned by this topic for

how a company does communicate with their Internal and external parties. For that we

have collect data from Rahimafrooz Ltd We have given all the information about how

they control their employees. These all are essential for the student of MBA. For this

reason we have made this report.

1.6: Limitations:

To complete our project paper “Communication in Rahimafrooz battries ltd (RBL) for

the study of Managerial Communication. We came across a lot of difficulties, which slowed me down and

in some case changed our way to writing because there are some limitations to disclose all information

outside of the organization. So we have completed the report from my learning in the department. Also

there is some information, which is old, but we have tried my level best to provide latest information as

much as possible. In my report we have identified some problems and tried to give realistic solutions of

these problems.

Chapter# 2

LITERATURE REVIEW

2.1 Communication

“Communication is a basic human activity” and “enables us to connect with each other” (Pihulyk, 2003).

Communication is the method of transporting information and ideas between two or more people (Cole,

2001).

Effective communication is the lifeblood of a successful business. It reinforces the business’ vision,

connects employees, fosters teambuilding, facilitates change and drives business results. No matter how

you look at it, communication is an important part of the company’s landscape and cannot be taken for

granted.

Thousands years ago, people use to communicate orally. Greeks use a phonetic alphabet

written from left to right. After that, many books appeared on written communication

principles. In a result of this, Greek started her very first library.

When communism was ruling China, communication had become the biggest challenge

within the vast government as well as between government and people. 1st in China and

then in Rome postal service was launched. After that paper and printing press was

invented in china that made communication easier.

Hence, today’s principles of communications are founded on a mixture of ancient oral

and written traditions.

2.2 Communication is Lifeblood of an Organization

Communication is the lifeblood of an organization. If we could somehow remove

communication flows from an organization, we would not have an organization.

It is needed for:

Exchanging information

Exchanging options

Making plans and proposals

Reaching agreement

Executing decisions

Sending and fulfilling orders

Conducting sales

When communication stops, organized activity ceases to exist. Individual uncoordinated

activity returns in an organization. So, Communication in an organization is as vital as

blood for life.

2.2 Importance of Good Communication Skills in the Business World

Communication is the key to build and manage a successful business. Here are some of the most important

effects of encouraging communication in a business.

Helps Build a Good Team Building a good team requires a leader that communicates with each individual who is a part of it. Taking

everybody with you, requires personal attention from the leader and addressing of their issues and

concerns. By eliminating fear and instilling confidence in their abilities through direct communication, a

leader can create a team that can outperform and excel in every department.

Avoids Misunderstanding & Miscommunication With regular communication, many misunderstandings and miscommunication issues can be resolved

amicably. This makes it easier for any employee to cut out unnecessary friction and free his or her mind to

focus on the task at hand.

Helps in Improving Business Process No business process is perfect and there is always room for improvement. There are various separate

departments that work together to create a finished product and each member of the team has concerns and

suggestions regarding how they could improve the process. If communication channels are opened through

weekly or monthly interaction meetings and issues are discussed, a more smoother and efficient business

process can be developed.

Improves Quality of Service From the point of view of a business and customer relationship, interaction with customers can help a

business provide better service. When customers issues are resolved promptly through immediate

communication, he is bound to continue buying your product or service.

Creates an Inclusive Culture in the Workplace When there is communication from the top level management with junior most of the employees and there

is interaction between different management hierarchies of a business, every one feels included and looked

after. This feeling of included in the scheme of things, makes an employee feel more encouraged to work.

Appreciation of work objectives achieved by employees through personal meetings can help boost his or

her performance to higher levels. A 'pat on the back' for a job done well goes a long way!

Creates a Positive Atmosphere Positive communication among the various team members that make up business departments, helps sort

out internal problems quite easily and smoothen the rough edges that create friction in a business process.

Most importantly, when doubts, misunderstanding and other such issues are sorted out through, a positive

atmosphere is automatically created as every one focuses on their work and feels like he or she is a part of

the big picture.

Interaction With Customers Benefit Marketing & Sales With better communication models that establish interaction channels with customers, the marketing and

sales teams can implement a more focused approach, which can bring in rich dividends in the long term, in

the form of improved sales figures and soaring profit margins. Customer surveys and feedback from the

distributors of company product can provide an insight into the customer psyche, which can help the

company in improving their products and meeting customer products. For software development

companies, interaction with their customers and understanding their business models through

communication is vitally important to provide better software solutions, tailor made to their requirements.

Better Understanding of Market Conditions Communicating with the customers through surveys can help understand the market conditions in a better

way. What's lacking in a product is best pointed out by a customer. When the management team has a

better understanding of market conditions and reads the mind of the consumer, coming up with the right

product is easier.

To conclude, in every aspect of a business, communication holds the key to improving cooperation and

understanding. Developing your core business team and encouraging the opening of communication

channels among them can eliminate much of the friction that may slow down the business process. By

synergy of their creative force, a team can do wonders and come up with innovative solutions that can give

your business an edge over other competitors. Ergo, communication should be encouraged in every

business organization to create a positive force.

Benefits of effective communication:

Stronger decision-making and problem solving

Upturn in productivity

Convincing compelling corporate materials

Clear and more streamline workflow

Enhanced Professional image

Sound business relationship

Successful response ensured.

2.3 Types of Business Communication

There are two types of business communication in an organization:

1. Internal Communication

2. External Communication

2.4 Internal Communication

Communication within an organization is called “Internal Communication”.

It includes all communication within an organization. It may be informal or a formal

function or department providing communication in various forms to employees.

Effective internal communication is a vital mean of addressing organizational concerns.

Good communication may help to increase job satisfaction, safety, productivity, and

profits and decrease grievances and turnover.

Under Internal Business Communication types there come;

Upward Communication

Downward Communication

Horizontal/Literal communication

Upward Communication

Upward communication is the flow of information from subordinates to superiors, or

from employees to management. Without upward communication, management works in

a vacuum, not knowing if messages have been received properly, or if other problems

exist in the organization.

By definition, communication is a two-way affair. Yet for effective two-way

organizational communication to occur, it must begin from the bottom.

Upward Communication is a mean for staff to:

o Exchange information

o Offer ideas

o Express enthusiasm

o Achieve job satisfaction

o Provide feedback

Downward Communication

Information flowing from the top of the organizational management hierarchy and telling

people in the organization what is important (mission) and what is valued (policies).

Downward communication generally provides enabling information – which allows a

subordinate to do something.

Downward communication comes after upward communications have been successfully

established. This type of communication is needed in an organization to:

o Transmit vital information

o Give instructions

o Encourage 2-way discussion

o Announce decisions

o Seek cooperation

o Provide motivation

o Boost morale

o Increase efficiency

o Obtain feedback

Both Downward & Upward Communications are collectively called “Vertical

Communication”

Horizontal/Literal communication

Horizontal communication normally involves coordinating information, and allows

people with the same or similar rank in an organization to cooperate or collaborate.

Communication among employees at the same level is crucial for the accomplishment of

work. Horizontal Communication is essential for:

Solving problems

Accomplishing tasks

Improving teamwork

Building goodwill

Boosting efficiency

2. 5 External Communication

Communication with people outside the company is called “external communication”.

Supervisors communicate with sources outside the organization, such as vendors and

customers.

It leads to better;

o Sales volume

o Public credibility

o Operational efficiency

o Company profits

Ultimately, it helps to achieve

o Organizational goals

o Customer satisfaction

Chapter # 3

PROFILE

3.1 Introduction to Rahimafrooz: This section describes Rahimafrooz Groups businesses according to the four broad segments that its

companies operate in.

Storage Power: Rahimafrooz Group is the largest manufacturer and exporter of automotive and industrial

batteries in Bangladesh and has the largest battery export planting South Asia.

Rahimafrooz Accumulators Ltd.

Rahimafrooz Batteries Ltd.

Automotive and Electronics:

Rahimafrooz Group markets and distributes various automotive after-market products such as automotive

batteries, tyres and lubricant as well as electronics ranging from home appliances, power backup systems,

lighting products, and electrical accessories. The Group is also one of the leading complete CNG

solution providers in the country.

Rahimafrooz Distribution Ltd.

Energy:

Rahimafrooz Group has a significant presence in the energy sector of Bangladesh and offers a wide range

of renewable and conventional energy solutions.

Rahimafrooz Renewable Energy Ltd.

Retail: Rahimafrooz Group introduced the first retail chain of superstores in Bangladesh and has played a

major role in redefining everyday shopping.

3.2 History of Rahimafrooz

Rahimafrooz, is one of the largest business group in Bangladesh, founded in 1954 by

Late A. C. Abdur Rahim as a trading company. The Group's Chairman is Mr. Afroz

Rahim and the Managing Director is Mr. Feroz Rahim

Rahimafrooz operates in three broad domains: automotive after market, power and

energy, and retail chain. It sells tires, batteries, lubricants, emergency power products,

diesel as well as gas generators, lighting products, electrical accessories, solar systems,

energy solutions using compressed natural gas, and power rectifiers. The Group also runs

'Agora' the first retail chain in Bangladesh.

The Group has strengthened its market leadership at home while reaching out to

international markets. Ranging from automotive after market products, energy and power

solutions, to a retail chain.

Rahimafrooz produces and markets a range of battery products – automotive, motorcycle,

and appliance batteries, Industrial (stationary, deep cycle, traction, VRLA) batteries, IPS

and UPS batteries, and rectifiers. Lucas and Spark are the leading names in the local

battery market while Volta, Optus and Delta batteries are fast gaining equity as

International brands. The Group’s portfolio includes international tire brands Dunlop and

Kenda, and its own brand RZ Tyre. Rahimafrooz is the exclusive franchisee of the full

range of lubricant brand Castrol in Bangladesh.

Through Rahimafrooz IPS, UPS and Voltage Stabiliser, the Company enjoys clear

leadership of the emergency power products market. The Company brings to Bangladesh

leading gas and diesel generator brands – Pramac as well as Mitsubishi. It also markets

home and industrial lighting products from General Electric USA (GE) and electrical

accessories from Hager France.

Rahimafrooz, in 2001, made a breakthrough in the urban lifestyles by launching one of

very few retail chains in the country – Agora.

Rahimafrooz’s Renewable Energy division has been providing Solar solutions. It has

supplied over 52,000 solar home systems (SHS) to the rural, off-grid areas of Bangladesh

where the national grid cannot reach. The Company has helped light the darkness by

making available the SHS through micro-credit, whereby a family can pay as low as USD

7.00 per month for lighting up their homes, workplaces, business, etc. The Company, in

recognition of its solar efforts, received the McGraw-Hill Platt Global Energy Award in

2004 and the Global Ashden Award in 2006. Rahimafrooz also offers equipments for

CNG refuelling, conversion, conversion centres, and maintenance.

The Group operates a non-profit organization Rural Services Foundation (RSF) through

which the solar home systems reach the customers in the rural areas of Bangladesh.

Rahimafrooz is also endeavouring into tyre retread, besides manufacturing and marketing

emery cloths and abrasive papers. In a joint venture, the Group has enterprise into the

first ever fibre optical commercial networking backbone in Bangladesh in the form of

Metronet Bangladesh Ltd. (MBL).

One of the SBUs of Rahiamfrooz Group, Rahimafrooz Renewable Energy Ltd. distributes solar home

systems to underdeveloped rural regions of Bangladesh. For that, the company received the Ashden Award

for Sustainable Energ in 2006.

Rahimafrooz Batteries Ltd

Rahimafrooz Batteries Ltd. (RBL) is the largest lead-acid battery manufacturer in

Bangladesh. The company is one of the leading regional players, with market leadership

at home and export endeavours to more than 44 countries around the world. It

manufactures about 200 different varieties of batteries for automotive, motorcycle, IPS

and other applications in its factory located at West Panisail, Zirani Bazaar, Gazipur. The

Company maintains high standards of operations, which are certified in both ISO 9001 as

well as ISO 14001 standards. Furthermore, in order to ensure occupational health and

safety of its employees, the company has also implemented the occupational health and

safety management system, OSHAS 18001 standard.

The expertise and reputation of Rahimafrooz as a manufacturer of quality batteries locally and

internationally has inspired the Group to invest in setting up a new battery factory at Ishwardi EPZ to

cater to the growing potential in the international battery market. As part of the same strategy, the Group

recently decided to spin-off the Industrial Battery manufacturing facilities of RBL as a separate business

unit, moving to a new factory in Savar. As a result of these initiatives, RBL will now be able to devote

more resources towards meeting the increasing demand of the local market.

Lucas and Spark are the leading names in the local automotive battery market while Volta, Optus and Delta

are gaining equity as international brands.

RBL has state of the art manufacturing plants. It is equipped with the latest technologies along with

complete air treatment and lead-recycling management system. Its capacity in automotive and other

appliance battery is over a million N50 units per annum and has provision for further expansions.

Rahimafrooz has different technical collaboration agreements with the Lucas Battery Company, Technical

support Group (TSG), Hawker Batteries, and Invensys, of UK, Eltek – Norway and AEES – France to

ensure the quality of the battery.