communicating with olympia meeting with a purpose
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Communicating with Olympia Meeting with a Purpose. Association of Washington Cities Prepared by Northwest Public Affairs, LLC. AGENDA Meeting with a Purpose. AWC Legislative Communications Key Messages Effective One-on-one Meetings Your Voice - Direct Communications - PowerPoint PPT PresentationTRANSCRIPT
Communicating with Communicating with OlympiaOlympia
Meeting with a PurposeMeeting with a Purpose
Association of Washington Association of Washington CitiesCities
Prepared by Prepared by
Northwest Public Affairs, LLCNorthwest Public Affairs, LLC
AGENDAAGENDAMeeting with a PurposeMeeting with a Purpose
AWC Legislative CommunicationsAWC Legislative Communications
Key MessagesKey Messages
Effective One-on-one MeetingsEffective One-on-one Meetings
YourYour Voice - Direct Communications Voice - Direct Communications
Indirect Communications – Indirect Communications – YourYour Voice Voice & Others& Others
AWC Legislative CommunicationsAWC Legislative CommunicationsCurrent Information & Timely Current Information & Timely
ResponseResponse
AWC Legislative Bulletin – Every FridayAWC Legislative Bulletin – Every Friday
Rapid Response to AWC Action AlertsRapid Response to AWC Action Alerts The IssueThe Issue The TimingThe Timing Key PointsKey Points
AWC Legislative Home Page - DailyAWC Legislative Home Page - Daily
Key MessagesKey Messages2005 State of Washington 2005 State of Washington
CitiesCities It’s about our jobs, Washington’s It’s about our jobs, Washington’s
economy & our quality of lifeeconomy & our quality of lifeStrong cities strengthen Washington’s Strong cities strengthen Washington’s economy and preserve our quality of life.economy and preserve our quality of life.
The perfect financial storm hit WA citiesThe perfect financial storm hit WA citiesAll at once, Washington cities are facing the All at once, Washington cities are facing the cumulative impact of severe fiscal issues.cumulative impact of severe fiscal issues.
Key MessagesKey Messages2005 State of Washington 2005 State of Washington
CitiesCities
Cities have made tough choice alreadyCities have made tough choice already Washington cities responded by making Washington cities responded by making
tough choices, and many are at a financial tough choices, and many are at a financial crossroad.crossroad.
Working TogetherWorking TogetherWashington cities and the state need to work Washington cities and the state need to work together – to address the basics, ensure together – to address the basics, ensure good jobs, build a stronger economy, and good jobs, build a stronger economy, and preserve our quality of life.preserve our quality of life.
Effective One-on-one’sEffective One-on-one’sMeeting with a PurposeMeeting with a Purpose
Get Acquainted, Build RelationsGet Acquainted, Build Relations Information, Education about an Information, Education about an
issueissue Request support or oppositionRequest support or opposition Strategy, What’s needed to pass or Strategy, What’s needed to pass or
defeat?defeat? Request leadership on the issueRequest leadership on the issue Build community awarenessBuild community awareness
Effective Meetings - Be Effective Meetings - Be PreparedPrepared
Know the Bill NumberKnow the Bill Number
Why it matters locally – best Why it matters locally – best arguments arguments
Whose voices matter to the issue? Whose voices matter to the issue? Appealing on behalf of…Appealing on behalf of…
Local Public Opinion, ExamplesLocal Public Opinion, Examples
Leave Behinds, ReferencesLeave Behinds, References
Effective Meetings, Get to Effective Meetings, Get to the pointthe point
Ask directly, wait for a response.Ask directly, wait for a response.
No excuses – Be Polite, firm in No excuses – Be Polite, firm in position.position.
Anticipate resistance. Anticipate resistance.
Clarify position, if not sure.Clarify position, if not sure.
Take notes, for the record.Take notes, for the record.
Effective MeetingsEffective MeetingsAnticipate ResistanceAnticipate Resistance
… … Not on the CommitteeNot on the Committee … … It’s too lateIt’s too late … … Need to know more…Need to know more… … … Not enough moneyNot enough money … … Not heard from constituentsNot heard from constituents … … Too many other things Too many other things
competingcompeting … … Other prioritiesOther priorities Etc.Etc.
Effective MeetingsEffective MeetingsOffer Community SupportOffer Community Support
Community ForumsCommunity Forums City InformationCity Information Letter to the Editor, Call in Letter to the Editor, Call in
showsshows Op-edsOp-eds Joint AppearanceJoint Appearance Others to write or callOthers to write or call Public AcknowledgementsPublic Acknowledgements
Effective MeetingsEffective MeetingsAlways Follow upAlways Follow up
Thank you – in writingThank you – in writing
Restate position – in writingRestate position – in writing
Offer support – call attention (or not)Offer support – call attention (or not)
Letter to the editor, op-ed, reportersLetter to the editor, op-ed, reporters
Public AcknowledgementsPublic Acknowledgements
Effective AdvocacyEffective AdvocacyCommunity AwarenessCommunity Awareness
Information firstInformation first
City Meetings, NewslettersCity Meetings, Newsletters
Web Sites, Email chainsWeb Sites, Email chains
Opinion Leaders, Business & Civic Opinion Leaders, Business & Civic GroupsGroups
Op-eds, Letters to the EditorOp-eds, Letters to the Editor
YourYour Voice - Postcard or Voice - Postcard or LetterLetter
Handwritten, PersonalHandwritten, Personal
Taking the time to write…Taking the time to write…
Will it get there in time?Will it get there in time?
Name and return addressName and return address
Personal Thank you follow up.Personal Thank you follow up.
YourYour Voice - E-mail Voice - E-mail PersonalPersonal
Immediate, ConvenientImmediate, Convenient
Quick turnaround, unpredictable Quick turnaround, unpredictable schedulesschedules
Ask two friends…Ask two friends…
Personal thank you, follow up.Personal thank you, follow up.
YourYour Voice – Legislative Voice – Legislative HotlineHotline
800-562-6000, Toll-free800-562-6000, Toll-free8 a.m. to 8 p.m. Mon.-Fri., 9 a.m. – 1 p.m., 8 a.m. to 8 p.m. Mon.-Fri., 9 a.m. – 1 p.m., Sat.Sat.
Quick, ConvenientQuick, Convenient
Leave a short messageLeave a short message
No questions or debateNo questions or debate
YourYour Voice – Personal Voice – Personal CallsCalls
One-on-one relationshipOne-on-one relationship
Immediate & long-termImmediate & long-term
Urgency, priority of issueUrgency, priority of issue
Leave cell or convenient callback Leave cell or convenient callback numbernumber
Personal thank you, follow up.Personal thank you, follow up.
YourYour Voice - Public Voice - Public ForumsForums
Building public awarenessBuilding public awareness
On the media radar screenOn the media radar screen
Legislators “on-the-record”Legislators “on-the-record”
Opportunity to urge or thank Opportunity to urge or thank publiclypublicly
YourYour Voice - Letters to Voice - Letters to the Editorthe Editor
Dailies and WeekliesDailies and Weeklies
For all to read…For all to read…
Build public awarenessBuild public awareness
Urge action, others to contactUrge action, others to contact
Opportunity to urge and/or thank Opportunity to urge and/or thank publiclypublicly
YourYour Voice – Opinion Editorial Voice – Opinion Editorial (Op-ed)(Op-ed)
800-1000 words, Daily or Weekly800-1000 words, Daily or Weekly
Make the case - Your Opinion & Why?Make the case - Your Opinion & Why?
Urgency and importanceUrgency and importance
Urge support or opposition – be Urge support or opposition – be specificspecific
Encourage others to call and writeEncourage others to call and write
YourYour Voice - Reporters, Ed Voice - Reporters, Ed BoardsBoards
Local Reporters, ColumnistsLocal Reporters, Columnists
Olympia ReportersOlympia Reporters
Local Editorial BoardsLocal Editorial Boards
Good Luck !Good Luck !
Association of Washington Association of Washington CitiesCities
Northwest Public Affairs, LLCNorthwest Public Affairs, LLC