communicating with generation now1

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Page 1: Communicating With Generation Now1
Page 2: Communicating With Generation Now1

Who is “Generation Now”

Getting into their mindset

Newest modes of communicating

What are they

How to use them and when

Boundaries and etiquette

Page 3: Communicating With Generation Now1

Generation Z (generation quiet,

igeneration, net generation)

› Early 1990’s to Late 2000’s

› 18% world’s population

Generation Y (millennial generation)

› Late 1970’s to 2000’s

› Involved but not to the extent

Page 4: Communicating With Generation Now1

Will be leading the world in a couple of decades

Decreased attention span and very impatient because they

want instant results

Strong opinions & constructive criticism/opinions are not

taken well

May have poor interpersonal skills and not put much

importance on family values

They are active consumers with access to all the best

things/technologies

Dependent on technology & most have access to internet,

cell phones & mp3 players

High social values and are “individualistic”

By the time they start working there might be severe shortage

of professionals like doctors and scientists.

Page 5: Communicating With Generation Now1

They never “rolled down” a car window

Rap music has always been mainstream

Thanks to MySpace & Facebook, autobiography can

happen in real time

They will encounter roughly equal numbers of female &

male professors in the classroom

The World Wide Web has always been an online tool since

they were born

Gas stations have never fixed flats, but most serve

cappuccino

Electronic filing of tax returns has always been an option

Employers have always been able to do credit checks on

employees

High School classes of 2011 to 2014

Page 6: Communicating With Generation Now1

Women have always outnumbered men in college

Everyone has always known what the evening news was before

the Evening News came on

Few in the class of 2014 will know how to write in cursive

They never twisted the coiled handset wire aimlessly around their

wrists while chatting on the phone

Having hundreds of cable channels but nothing to watch has always been routine

Members of the class of 2013 won’t be surprised when they can charge a

latte on their phone

Tattoos once thought “lower class”

are, to them, quite chic

They have never had to “shake down”

a thermometer

The U.S., Canada, & Mexico have

always agreed to trade freely

Page 7: Communicating With Generation Now1

$ Saving

Time Saving

Efficient

Green

Instant form of communication

Effective

Networking

Developing and maintaining relationships

Group collectivity and camaraderie

Participatory

Social networking YouTube Video

Page 8: Communicating With Generation Now1

Originally started in

2004 for Harvard

Became applicable

to everyone in 2005

Created by Mark

Zuckerberg

www.facebook.com

Free-funded by ads

on side of screen

Used to keep in

touch with friends

and family

o User Friendly

o Two ways to set up an

account

Page 9: Communicating With Generation Now1

Daily communications with students

Tracking past students

Being informed about what other

programs are doing

Page 10: Communicating With Generation Now1

Wall

Photos

Discussions

Info

Events

Links

Create Pages

Mobile accessible

Sync with Twitter, Myspace

o Applications

o Videos

o Link to your blogs

o Games

o Instant Chat

o Control of information that others can see about you

Page 11: Communicating With Generation Now1

Adding people

without any interest

Don’t have a

Facebook Fan Page

No content from

Fans

Posting text media

only

No engagement

with Fans

Not Publicizing they

are on Facebook

Page 12: Communicating With Generation Now1

Tom Anderson started myspace mimic friendster

Most popular social networking site June 2006 until facebook took over in April 2008

Free operating solely on advertising revenues and behavioral targeting

myspace.com

Primarily used for making and keeping in touch with friends

Not as user friendly

In order to set up a group site you must create a personal page and become a moderator

Page 13: Communicating With Generation Now1

“About me”

“Who I’d like to meet”

Interests

Details

Status

Zodiac signs

Blog

Comments

Bulletins

Myspace IM

Visitors

Who’s online

Sync facebook & Twitter

Comments

Myspace TV (YouTube)

Groups

Mail/message

Forums

Polls

Events

Applications

Streaming

Myspace mobile, news & classifieds

Birthdays

Photos

Music playlists

Customize profile

Page 14: Communicating With Generation Now1

Not a hot phenomenon yet for us

Founded in March 2006

Founded by Evan Williams, Jack Dorsey, Biz Stone

Fastest growing free micro-blogging software

Effective if posts made everyday

www.twitter.com

Limited to 140 Characters

Tweet via Twitter website, SMS (text messaging), RSS(receive only), emails or a third party application

Free (unless you don’t get unlimited texting)

Great use for sending out info if your students are followers

Page 15: Communicating With Generation Now1

Free face-to-face video calling (computer, phone, work, TV)

Call landlines & mobile phones for a fee

Conference calls

Workshops/enrichments

Screen sharing

Instant messaging IM

Call forwarding

Call transferring

Skype.com

Caller ID

WIFI access

Send and share pictures, files & videos

Voicemail $6/3mos

Interviews

College admissions

Cut down on travel & its green

Page 17: Communicating With Generation Now1

Co

nsi

de

ratio

ns

Use

s

Most popular form of communication among young and older population

Personal vs. work phone

Short to the point

Abbreviated

Bulk messages

Used when voice messaging is undesirable or impossible

Reminders (enrichments, workshops, activities

& appointments)

Need to obtain information quickly

Need to get the same message to a number

of people

Short questions and responses

Advertising an event & word of mouth

Page 18: Communicating With Generation Now1

Pricing and permission

ALL CAPS

Brief

Time (school hours)

Privacy & confidentiality

Setting up expectations

Re-read before you send

If you wouldn’t say it face-to-face don’t

say it on the internet (bloopers slide)

Spam and invites

Publicizing conversations

Tagging

Humanize your profile

Permanent reflection of your identity

Page 19: Communicating With Generation Now1

Security – spyware

and viruses

Censorship

Stalking

Blocking

Cyber Bullying

Privacy

Monitoring

Sharing

Public vs. Private

Time and place

Adding pictures and

video

Photo release and

permissions

Awareness and

education

Setting personal

boundaries

Personal accounts vs.

program accounts

Etiquette

Cheating

Page 20: Communicating With Generation Now1
Page 21: Communicating With Generation Now1
Page 22: Communicating With Generation Now1

Break up into small groups of no more than 5 people

Each group will be given a scenario

Determine which mode of communication (s) would be best

depending on the scenario

Next, write out exactly how you would relay the message to your

students based on information you just learned

Discuss within your group the advantages and disadvantages of

using the form of communication you chose and any possible problems or consequences that could arise

Page 23: Communicating With Generation Now1