communicating with generation now1
TRANSCRIPT
Who is “Generation Now”
Getting into their mindset
Newest modes of communicating
What are they
How to use them and when
Boundaries and etiquette
Generation Z (generation quiet,
igeneration, net generation)
› Early 1990’s to Late 2000’s
› 18% world’s population
Generation Y (millennial generation)
› Late 1970’s to 2000’s
› Involved but not to the extent
Will be leading the world in a couple of decades
Decreased attention span and very impatient because they
want instant results
Strong opinions & constructive criticism/opinions are not
taken well
May have poor interpersonal skills and not put much
importance on family values
They are active consumers with access to all the best
things/technologies
Dependent on technology & most have access to internet,
cell phones & mp3 players
High social values and are “individualistic”
By the time they start working there might be severe shortage
of professionals like doctors and scientists.
They never “rolled down” a car window
Rap music has always been mainstream
Thanks to MySpace & Facebook, autobiography can
happen in real time
They will encounter roughly equal numbers of female &
male professors in the classroom
The World Wide Web has always been an online tool since
they were born
Gas stations have never fixed flats, but most serve
cappuccino
Electronic filing of tax returns has always been an option
Employers have always been able to do credit checks on
employees
High School classes of 2011 to 2014
Women have always outnumbered men in college
Everyone has always known what the evening news was before
the Evening News came on
Few in the class of 2014 will know how to write in cursive
They never twisted the coiled handset wire aimlessly around their
wrists while chatting on the phone
Having hundreds of cable channels but nothing to watch has always been routine
Members of the class of 2013 won’t be surprised when they can charge a
latte on their phone
Tattoos once thought “lower class”
are, to them, quite chic
They have never had to “shake down”
a thermometer
The U.S., Canada, & Mexico have
always agreed to trade freely
$ Saving
Time Saving
Efficient
Green
Instant form of communication
Effective
Networking
Developing and maintaining relationships
Group collectivity and camaraderie
Participatory
Social networking YouTube Video
Originally started in
2004 for Harvard
Became applicable
to everyone in 2005
Created by Mark
Zuckerberg
www.facebook.com
Free-funded by ads
on side of screen
Used to keep in
touch with friends
and family
o User Friendly
o Two ways to set up an
account
Daily communications with students
Tracking past students
Being informed about what other
programs are doing
Wall
Photos
Discussions
Info
Events
Links
Create Pages
Mobile accessible
Sync with Twitter, Myspace
o Applications
o Videos
o Link to your blogs
o Games
o Instant Chat
o Control of information that others can see about you
Adding people
without any interest
Don’t have a
Facebook Fan Page
No content from
Fans
Posting text media
only
No engagement
with Fans
Not Publicizing they
are on Facebook
Tom Anderson started myspace mimic friendster
Most popular social networking site June 2006 until facebook took over in April 2008
Free operating solely on advertising revenues and behavioral targeting
myspace.com
Primarily used for making and keeping in touch with friends
Not as user friendly
In order to set up a group site you must create a personal page and become a moderator
“About me”
“Who I’d like to meet”
Interests
Details
Status
Zodiac signs
Blog
Comments
Bulletins
Myspace IM
Visitors
Who’s online
Sync facebook & Twitter
Comments
Myspace TV (YouTube)
Groups
Mail/message
Forums
Polls
Events
Applications
Streaming
Myspace mobile, news & classifieds
Birthdays
Photos
Music playlists
Customize profile
Not a hot phenomenon yet for us
Founded in March 2006
Founded by Evan Williams, Jack Dorsey, Biz Stone
Fastest growing free micro-blogging software
Effective if posts made everyday
www.twitter.com
Limited to 140 Characters
Tweet via Twitter website, SMS (text messaging), RSS(receive only), emails or a third party application
Free (unless you don’t get unlimited texting)
Great use for sending out info if your students are followers
Free face-to-face video calling (computer, phone, work, TV)
Call landlines & mobile phones for a fee
Conference calls
Workshops/enrichments
Screen sharing
Instant messaging IM
Call forwarding
Call transferring
Skype.com
Caller ID
WIFI access
Send and share pictures, files & videos
Voicemail $6/3mos
Interviews
College admissions
Cut down on travel & its green
Webcam or
Headset or
Laptop – built-in microphone and speakers
Skype enabled TV
TV compatible webcam
Co
nsi
de
ratio
ns
Use
s
Most popular form of communication among young and older population
Personal vs. work phone
Short to the point
Abbreviated
Bulk messages
Used when voice messaging is undesirable or impossible
Reminders (enrichments, workshops, activities
& appointments)
Need to obtain information quickly
Need to get the same message to a number
of people
Short questions and responses
Advertising an event & word of mouth
Pricing and permission
ALL CAPS
Brief
Time (school hours)
Privacy & confidentiality
Setting up expectations
Re-read before you send
If you wouldn’t say it face-to-face don’t
say it on the internet (bloopers slide)
Spam and invites
Publicizing conversations
Tagging
Humanize your profile
Permanent reflection of your identity
Security – spyware
and viruses
Censorship
Stalking
Blocking
Cyber Bullying
Privacy
Monitoring
Sharing
Public vs. Private
Time and place
Adding pictures and
video
Photo release and
permissions
Awareness and
education
Setting personal
boundaries
Personal accounts vs.
program accounts
Etiquette
Cheating
Break up into small groups of no more than 5 people
Each group will be given a scenario
Determine which mode of communication (s) would be best
depending on the scenario
Next, write out exactly how you would relay the message to your
students based on information you just learned
Discuss within your group the advantages and disadvantages of
using the form of communication you chose and any possible problems or consequences that could arise