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The U.S. Surgeon General and other public health

authorities have determined that cigarettes,

smokeless tobacco and cigars are addictive

and cause serious diseases.

Altria’s tobacco companies – Philip Morris USA, U.S.

Smokeless Tobacco Company and John Middleton –

believe the public should be guided by the messages of

the U.S. Surgeon General and public health authorities worldwide

in making decisions concerning the use of tobacco products.

Our tobacco companies recognize that consumers, and societyas a whole, expect them to communicate openly and honestly

about the health risks associated with their respective products.

Our tobacco companies’ efforts to communicate about

health risks begin with continued compliance with federal

laws and regulations requiring health warnings on

tobacco products.

Altria Group supported legislation giving the U.S. Food and Drug

Administration (FDA) regulatory authority over tobacco products.

Effective June 22, 2010, the FDA required new health warnings for smokeless tobacco products, including increasingthe size of the warning labels. In November, the FDA announced proposed rules to require textual warnings accompanie

by color graphics depicting the negative health consequences of smoking on cigarette packs and advertisements. Fina

regulations will be in issued by June 22, 2011 and will be in effect 15 months later. The FDA has also indicated that it w

produce public information and education campaigns about tobacco use.

Cigar health warnings

have been in place

since 2000. John

Middleton is the only

cigar manufacturer

to place warnings

on single cigars.

Smokeless tobacco warning requirements

have been in place since 1986. Effective

 June 22, 2010, the FDA required new

rotating health warning statements on

30 percent of the two principal display

panels of smokeless tobacco packages.

Congressionally

mandated health

warnings have been

on cigarette packs

since 1966.

The Philipmorrisusa.com, ussmokeless.com and johnmiddletonco.

websites provide information about tobacco use and health, includ

links to reports by the U.S. Surgeon General and other public healt

authorities.

Communicating About Tobacco

Health Warnings on Packaging

Philip Morris USA U.S. Smokeless Tobacco Company John Middleton Ste. Michelle Wine Estates Philip Morris Capital Corporation December 20

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PM USA established a scientic website in 2004, pmusa-science.com, to bring together scientic information related to

its processes, products and technologies in order to share it with scientists and the public health community, thereby

inviting scientic review and dialogue. PM USA seeks to contribute to the understanding of the science of smoking and

health. Over the last decade, PM USA has published over 550 articles in peer-reviewed scientic publications.

Scientic and Public Health Engagement

Developing a consumer-acceptable cigarette that reduces the health

risks of smoking is a challenging task. PM USA’s ongoing strategy

is to develop and commercialize new product technologies that mayreduce the risk of cigarette smoking while continuing to offer adult

consumers products that meet their taste expectations.

PM USA has explored, and continues to explore, a number of reduced

harm initiatives. As part of PM USA’s stakeholder engagement efforts,

the company engages with the public health community on many

topics, including our efforts to develop potentially reduced-harm

tobacco products.

PM USA’s QuitAssist® resource helps connect

smokers and smokeless tobacco users who have

decided to quit with cessation information from

public health authorities. Altria’s tobacco companies

communicate about and provide links to this

resource from their websites. PM USA also supports

scientic innovation by providing

grants to researchers who work

towards the development of improved

smoking cessation methods. Since

2004, PM USA has placed information

about the QuitAssist® resource on

over one billion cigarette packs in the

United States via miniature brochures.

The Center for Research and Technology is designed to promote

collaboration and creativity and to develop technologies that improve

Altria Group’s operating companies’ current products and lead to

innovative new products.

Quit Assist®

PM USA Science Website

Produced by Altria Client Services for use with external stakeholders. To learn more, please visit altria.com.