communicating the value of transportation research
DESCRIPTION
Communicating the Value of Transportation Research. NCHRP Report 610 National Cooperative Highway Research Program. 1. The information derived from research is an asset. 3. The long-term payoff may not be directly linked to short term decision making and budget cycles. . - PowerPoint PPT PresentationTRANSCRIPT
Communication Matters
Communicating the Value of Transportation Research
NCHRP Report 610National Cooperative Highway Research Program
1
Communication Matters 2
2
Communication Matters
The information derived from research is an asset
3
Communication Matters 44
The long-term payoff may not be directly linked to short term decision making and budget cycles.
Communication Matters 5
Communication is a means to improving the decision makers’ understanding of the value of research.
Communication Matters
6
6
Tech transfer
Funding
Justify staff
Answer local mediaDemonstration
project
Public outreach
Communication Matters
Research $upport
Convey Value
Conduct
Research
7
Guidebook is based on Empirical Examination of Communication Practices
SAFETEA-LU
Transportation Programs
Other Fields
8
Conducted 7 case studies :4 hard science and 3 soft scienceAlso best practices in other fields
Communication Matters 9
Communication Matters 10
Communication Matters 11
Communication Matters 12
Communication Matters 13
Communication Matters 14
Communication Matters 15
15
Common To Good Practice
What Worked1. Understand the audience
2. Demonstrate a tangible benefit
3. Recognize that timing is relevant
4. Build coalitions
5. Foster a two-way relationship
6. Tailor packaging
16
7. Involve Communication Professionals
• Make communication integral part of research process
• Have communication professionals on research team
Construct
• Build communication skills of researchers
• Provide resources for communication with target audiences
Support
17
Communication Matters 18
NCHRP Report 610 Communicating the Value of Transportation Research
Communication Plan Template
• Introduces need, process, practices
Overview
• In-depth guidance: Best practices, quick tips, templates, case studies
Guidebook• Stand-alone
visual & in-person program and material
Workshop & Visual
Presentation
19
Target Date: January 2010 Expected Cost: $99/site
TRB Workshop –Webinar Communicating the Value of Transportation Research
Communication Matters 2020
Thank you