communicating the rhine release jon purday senior communications advisor, europeana
TRANSCRIPT
Communicating the Rhine release
Jon Purday
Senior Communications Advisor, Europeana
Europeana Rhine
• Rhine soft launch in July then fine-tuning until September
• Rhine takes us from prototype to professional portal, suitable to be promoted to end-users
• The release focuses on:• End user features – virtual exhibitions, mobile access, timeline,
improved search and retrieval• 10 million objects and an upgraded content ingestion process• Improved portal stability and robustness
• In autumn the release will be publicised and celebrated • Roadshows in different countries• Virtual exhibition themed around each roadshow host country
Objectives of the release activities
Primary:
• To create awareness of Europeana’s brand and benefits amongst end-users, content providers, funders and policy makers
• To drive traffic to www.europeana.eu
Secondary:
• To strengthen the relationships between the Europeana group of projects and the partners in the network
• To engage media, blogging and twittering attention
Elements of the release activities: on site, off site, off line
Off lineRoadshow events Virtual exhibition
Social media
On site
Off site
The roadshows
• Events in c.8 different EU countries• 3 events in October, November and December 2010• Further events in 2011
• Managed by local partners in the country
• Either making use of existing events or as single one-off special events
• Reaching end-users directly where possible through launch events, the virtual exhibitions and web 2.0
• Reach end-users indirectly via press and web 2.0
Local partners…
• Offer a venue and/or a time slot in existing event
• Work with the Europeana office to organise the event
• Support the event at an operational level
• Co-ordinate the local/national network of partners in all the Europeana group of projects
• Help translate Europeana-produced communications material into the local language
• Work together to publicise and promote the event to target audiences
• Work with the national and local media to create publicity
Virtual exhibition: Art Nouveau / Jugendstil
• The design style appears in many European countries
• Covers architecture, painting, interior design, glass, sculpture, book illustration, fashion etc
• Highly decorative and attractive, with a popular and an academic following
• The majority of the material is out of copyright
• Europeana has significant Art Nouveau content
The art nouveau exhibition
• Numerous cities in which wemight run roadshows have art nouveau / jugendstilbuildings
• Each roadshow will have an exhibition track linked to it
• We will work with a professional exhibitions researcher, national experts and local partners to curate the exhibition
• The linking narrative will be in the languages of the host country and English
Web 2.0 activity
• Connecting to interest groups already existing in social media
• Linking to local roadshow partners and to our virtualexhibitions
• Participation: polling, surveys, favourites and guest curators
• Potential to work with thesecommunities to developUser Generated Content projects next year
• Get input for future online events
Europeana’s next steps
• Works with local partner to design event and exhibition
• Organises digital space and functionality
• Provides promotional and presentation materials for the event
• Provides a speaker if appropriate
• Works with local expert on the exhibition
• Promotes the local partners in web 2.0 and onsite
We are talking to several partners about roadshows:
• Belgium – Presidency event
• Germany National Library and also EFG about Berlin Film Festival
• Poland – Athena conference
• Estonia
• Bulgarian Ministry of Culture
• France
• Italy
• Hungary
• Sweden
Call to action
To suggest events or offer to host a roadshow contact the Rhine activities organiser
Thank you
Questions?