communicating the museum paris - agendacom.com€¦ · communicating the museum ... •hergé...
TRANSCRIPT
MOBILE EDUCATIONAL GAMING
Roei Amit, Head of Digital & Multimedia
Sophie Radix, in charge of the mediation & education department
Communicating the museum – Tuesday 20 June
Mobile became visitor’s best friend.
Our task is to find the place and the added value of the cultural institution within its different uses.
© Manu Fernandez / AP
General Context
Daniel Buren, Monumenta 2012, Excentrique(s) © Raphaël Gaillarde
Internet users : 56,80 millions (88% of the population)
Mobile subscriptions : 65,15 millions (101% of the population)
Smartphone usage : 64% of the population
Total number of active mobile Internet users : 49,76 millions (77% of the population)
Average daily use of the Internet Internet via a PC or tablet : 4.49 hours
Average daily use of the Internet via a mobile phone : 1h08
59%
70% 69%
75% 74%
83% 81% 82%
86%
24%
35% 38%
44% 43%
49% 51%
47%
52%
Autumn 2012 Spring 2013 Autumn 2013 Spring 2014 Autumn 2014 Spring 2015 Autumn 2015 Spring 2016 Autumn 2016
Owning at least one smartphone Owning at least one tablet
Mobile penetration among our visitors
Mobile device use
52% 48%
2015
Desktop Mobile (including tablet)
48% 52%
2016
Desktop Mobile (including tablet)
How visitors use their mobile for :
11%
24%
29%
35%
33%
31% 32%
31%
16% 15%
14% 15%
20%
16%
23% 23%
4%
12%
18%
22% 21%
20% 21% 21%
3% 2%
4% 4% 5%
3% 4%
5%
12%
1%
4% 5%
4% 4%
7%
5%
0% 0%
10%
18% 19%
16%
11%
19%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Spring 2013 Autumn 2013 Spring 2014 Autumn 2014 Spring 2015 Autumn 2015 Spring 2016 Autumn 2016
Seeking practical information
Taking pictures
Finding information about the exhibition
Sharing on social networks
Downloading the mobile app
Purchasing tickets
Did you use your mobile in connection with the exhibition ?
Our digital strategy
Communication
Mediation
Innovation
Horace Vernet, Napoléon Ier à la bataille de Wagram, 6 juillet 1809 © RMN-Grand Palais
Grand Palais’ mobile offers
Before
During
After
… The visit
Anonyme, Vue d’une salle du Musée du Luxembourg à Paris © RMN-Grand Palais
Special tablet gaming offer for kids (individual)
The Villa Medici at Castello
Audioguide for all from 8 years old
with adapted content on the exhibition
1 Exhibition : Guided tour
2 Workshop :
Experience on the tablet
3 Workshop :
2D print Cut and built the 3D
Digital workshops (groups)
After the visit
La Verrière et la structure métallique de la Nef du Grand Palais © Collection Raphaël Gaillarde
Results
• 56.831 apps downloaded in 2016;
• Top download apps ever : Niki de Saint Phalle, 2015 (29.375) & Dynamo, 2013 (26.500);
• More than 22.000 registered to the Mooc Une brève histoire de l’art;
• Picasso.mania (2015) : 45 workshops / 689 kids;
• Hergé (2016) : 40 workshops / 741 kids;
• “The total immersion on an exhibition is not easy to achieve. But the projections of the first room are very well made and the digital tools of the second, easy to use, give a more lively, more participative access... it also gives explanations, content, playful”. (Tom, visitor of Sites éternels)
Mobile is the visitor’s best friend.
Our task is to communicate, mediate and engage with the public.
Mobile educational gaming innovate the visitor’s experience.
François Morellet, Lunatique neonly n 1 © ADAGP