communicating the how rio´s new - agenda - … · 2017-09-07 · how rio´s new museums are...
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COMMUNICATING THE MUSEUM 2016
EngagementHUGO BARRETOSecretary General
How Rio´s new museums are reaching out to disadvantaged communities
Credits: Fundação Roberto Marinho
EDUCATION TO TRANSFORM
Roberto Marinho Foundation
EducationCultureHeritageEnvironment
Globo Group
Credits: Fundação Roberto Marinho
MUSEUMS AND EXHIBITIONSPARATY HOUSE OF
CULTUREMUSEUM OF
PORTUGUESE LANGUAGEMUSEUM OF
FOOTBALLRIO MUSEUM OF ART -
MARMUSEUM OF FREVO MUSEUM OF
TOMORROW
MOST VISITED MUSEUMS IN BRAZIL 9.6 MM
2015 1,2 MM visitors
2014250 mil visitors
20131,2 MM visitors
20082,7 MM visitors
20064MM visitors
2003 300 mil visitors
MUSEUMS AND EXPOSITIONSPARATY HOUSE OF
CULTUREMUSEUM OF
PORTUGUESE LANGUAGEMUSEUM OF
FOOTBALLRIO MUSEUM OF ART -
MARMUSEUM OF FREVO MUSEUM OF
TOMORROW
OUR CONTRIBUTION TO THE CREATION OF THE MOST VISITED MUSEUMS IN BRAZIL 9.6 MM
2015 1,2 MM visitors
2014250 mil visitors
20131,2 MM visitors
20082,7 MM visitors
20064MM visitors
2003 300 mil visitors
MUSEUM OF IMAGE AND SOUND
PROJECT OF DILLER SCOFIDIO + RENFRO
Credits: Fundação Roberto Marinho
Crea
ting
and
deve
lopi
ngm
useu
ms Experiential nuseum
Immersive narratives
Credits: Fundação Roberto Marinho
LanguageAudiovisual interactivityAnthropological significancePublic Engagement
Credits: Fundação Roberto Marinho
Dried up economy area
converted into a passageway
Strategic location
Rio’s Port Region
5.000.000 m ²
Credits: Porto Maravilha Website
PROVIDÊNCIA SLAM GAMBÔA NEIGHBORHOOD SAÚDE NEIGHBORHOOD MORRO DA CONCEIÇÃO
MAUÁ SQUARE
RESIDENTS Residential population: 30,094Average Salary: US$ 267.00Younger populationMany young people aged 18 to 24 who only workOnly 40% of households have a computer
Source: IETS, based on Census/IBGE (2010).
Cultural HeritageArrival point for African slaves.
First favelas.
Cultural resistance.
Origins of samba.Credits: Porto Maravilha Website
Mauá Square
Museum of Tomorrow
Rio Museum of Art - MAR
SCIENCE
ART
Credits: MAR
Art and educationRio
Mus
eum
ofAr
t-M
AR
Credits: Fundação Roberto Marinho
Museum
ofTomorrow
Credits: Fundação Roberto Marinho
How do we want to go as a civilization
Museum
ofTomorrow
Credits: Fundação Roberto Marinho
PESSOAS COM DEFICIÊNCIA
MUSEUMS ARE THE CATHEDRALS OF THE 21ST CENTURY.PLATFORMS OF COMMUNAL INTERACTION AND SOCIAL CHANGE
Credits: Rio´s City Hall
Publ
icAc
cess
Credits: Fundação Roberto Marinho
Neighbors´ Programs
Credits: MARCredits: Museum of Tomorrow
Breakfast with neighbors
Credits: MAR
Gambiarra
Credits: Museum of Tomorrow
Local Public School
Credits: MAR
Interaction with exhibitions’ content
Credits: MAR
Interaction with exhibitions’ content
Credits: MAR
Social Exchange
Crafts and KnowledgeCredits: MAR
Banquet
Social Exchange
Credits: Museum of Tomorrow
Music events
Social Exchange
Credits: MAR
Maker Space
Credits: Museum of Tomorrow
Laboratory ofActivities of
Tomorrow
20%
30%
43%
7%
South
West
North
Central
SECTION OF CITY (RIO DE JANEIRO)
20%
38%
32%
10%
the last month
the last year
over a year
first time ever
MOST RECENT VISIT TO A MUSEUM
Visitors Profile
Credits: Museum of Tomorrow
Credits: Pier Mauá Webstie
HOW DID PEOPLE FIND OUT ABOUT THE MUSEUMS?
Credits: Pier Mauá Webstie
OUR LEARNINGPARATY HOUSE OF
CULTUREMUSEUM OF
PORTUGUESE LANGUAGEMUSEUM OF
FOOTBALLRIO MUSEUM OF ART -
MARMUSEUM OF FREVO MUSEUM OF TOMORROW
What are the risks and opportunities resulting from the incorporation of experiences of visitors into the programming of the museums?
Are the teams that work at the museums prepared to listen to the different populations and apply this into action?
It’s undeniable that the function of the museums is in transformation, departing from their original functions and purposes. What will be their function in the upcoming decades? Especially in terms of engagement with the public?
Credits: Fundação Roberto Marinho
Thank You!HUGO BARRETOSecretary GeneralE-mail: [email protected]: +55 21 3232-8803
Credits: Fundação Roberto Marinho