communicating impact elizabeth coke haller school health team leader program development and...
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Communicating Impact Communicating Impact
Elizabeth Coke HallerSchool Health Team Leader
Program Development and Services BranchDivision of Adolescent and School Health
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Documenting Impact of DASH Documenting Impact of DASH Funded ProjectsFunded Projects
Outputs Short-Term Effects/Outcomes
Intermediate Effects/Outcomes
Funded Partner Activities
Effective policies and practices implemented
Reduced risk behaviors, increased protective
behaviors
Process Evaluation (Indicators for School
Health Programs)
School-Level Impact Measures
(School Health Profiles)
Youth Risk Behavior Survey
Communicating Impact (Success Stories)
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Communicating the ImpactCommunicating the Impact
• Concisely and effectively describe successes in Outputs, Short-Term Effects/Outcomes, or Intermediate Effects/Outcomes
• Generate critical support for DASH-Funded programs that improve the health of young people
Communicating Impact (Success Stories)
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Activity 1 - Communicating SuccessActivity 1 - Communicating Success
In your State Team:
• Select a REPORTER and RECORDER• Discuss the following questions at your table
– How have you communicated with decision makers?
– What strategies have been the most effective for you in reaching this audience?
– What are the lessons you would share with someone about communicating successes with a decision maker?
• Be prepared to share your answers with the large group
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Fish Is FishFish Is FishA StoryA Story
(Lionni, 1970)
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Insert Fish BirdsInsert Fish Birds
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• Insert Fish Cows
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• Insert Fish People
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Fish Is FishFish Is Fish
• What made this story meaningful?
• What do you believe was our intent in telling you this story?
• How do you think this story relates to communicating impact?
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What is a Success Story?What is a Success Story?
• A detailed and objective account about action and behavior relating exactly how something was used, what results were achieved, and what specific factors enabled or interfered with success.
• The Success Case Method, Robert O. Brinkerhoff
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Communicating ImpactCommunicating Impact
The Participants will:
• Articulate the purpose and uses of Success Stories in their state and nationally.
• Critique key criteria for a Success Story and how they link to Indicators and SLIMs.
• Explore next steps to be taken in developing effective Success Stories.
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Purpose of Communicating ImpactPurpose of Communicating Impact
• Share program impact in a clear and compelling manner
• Show how DASH funding has made a difference for agencies, schools and individuals
• Provide a tool for agencies and schools to use when advocating for their program
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Activity 2 –Activity 2 –Uses of Communicating ImpactUses of Communicating Impact
In your State Team:
• Select a REPORTER and RECORDER
• Discuss at your table:
– What are some ways to Communicate Impact?
– What are some ways you can use Success Stories to help Communicate Impact?
• Be prepared to share examples with the full group
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Uses of Success Stories to Uses of Success Stories to Communicate ImpactCommunicate Impact
• Provides a context and meaning
• Accountability
• Advocacy tool
• Responds to legislative inquires
• Teaching tool
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Communicating ImpactCommunicating Impact
The Participants will:
• Articulate the purpose and uses of Success Stories in their state and nationally.
• Critique key criteria for a Success Story and how they link to Indicators and SLIMs.
• Explore next steps to be taken in developing effective Success Stories.
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Group Activity 3 -Group Activity 3 -Critique Key Criteria for a Critique Key Criteria for a
Success StorySuccess Story
Move to Your Fish GroupMove to Your Fish Group
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Criteria Contributing to anCriteria Contributing to anEffective Success StoryEffective Success Story
• Linked to DASH Funding
• Linked to compelling data – draws local link between changes and benefits for young people
• Uses lay language
• Does not overstate the facts
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Activity 3 — Critique Key CriteriaActivity 3 — Critique Key Criteria
In your Fish Group:
Select a REPORTER and RECORDER
• Using the key criteria, critique the three stories. Record which criteria, if any, are missing
• Discuss the following 5 questions and record your answers
• Agree on key learnings – be prepared to share
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Activity 3 – Critique Key CriteriaActivity 3 – Critique Key Criteria
• In addition to the key criteria provided,
– What would make these stories compelling, strong and effective?
– What is missing?
– How would you fill the gaps in the stories?
– What are the challenges of creating success stories?
– Other than key criteria, what would strengthen these stories to have an impact on decision makers?
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Activity 3 – Processing Key CriteriaActivity 3 – Processing Key Criteria
What were your key learnings?
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Take A Take A Breather!Breather!
Return to Your State Team Table
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Activity 4 -Activity 4 -Where Do Stories Come From?Where Do Stories Come From?
In your State Team:
• Select a REPORTER and RECORDER
• Think about the following at your table, record your answers
– How might your team use Indicators to identify stories?
– How might your team use SLIMs to identify stories?
– Where else can stories come from?
– How can you tap into district/school level contacts to identify stories?
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Communicating ImpactCommunicating Impact
The Participants will:
• Articulate the purpose and uses of Success Stories in their state and nationally.
• Critique key criteria for a Success Story and how they link to Indicators and SLIMs.
• Explore next steps to be taken in developing effective Success Stories.
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Here Is Our Plan!Here Is Our Plan!Success Story Next StepsSuccess Story Next Steps
CDC will:
• Identify volunteers for external workgroup during the next funding cycle
• Host sessions at Funded Partners meeting
• Finalize criteria based on feedback received here and at Funded Partners
• Develop tools to facilitate identification and further development of stories
• Explore potential of an online collection system
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Here Is Our Plan!Here Is Our Plan!This Is How You Can HelpThis Is How You Can Help
• Experiment and tinker with story writing
• Share story writing efforts
• Communicate openly with us
• Share ideas, new concepts, etc. the process is still under development
• Remember - the more you do it, the easier it gets!
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Questions & CommentsQuestions & Comments