communicating culture - strategic arts management masterclass
DESCRIPTION
Just a journey of images and keywords inside the evolving world of arts and culture, with a focus on digital strategies for culture. Sorry, some texts are in Italian Sources: digitalengagementframework.com and cminstitute.comTRANSCRIPT
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C O M U N I C A R E L A C U LT U R A L A C U LT U R A P E R C O M U N I C A R E
C U LT U R A 2 . 0
S T R AT E G I C A R T S M A N A G E M E N T
M A S T E R C L A S S
Eugenia Morato | @EugeniaMorato | [email protected]
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( R ) E V O L U T I O N
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I V I S I TAT O R I E V O LV O N O
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L A C O M U N I C A Z I O N E E V O LV E
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E V O LV E O R D I E
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H U B O F I N S P I R AT I O N
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L A C U LT U R A C O M E D R I V E R
“Le città del futuro saranno quelle in grado di creare nuova cultura”
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Q U A L I S O N O I N U O V I P O N T I T R A L E I S T I T U Z I O N I E I L T E R R I T O R I O ?
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S O N O L E S T R AT E G I E D I G I TA L I !
Tutte quelle direzioni che tracciano la rotta su come un’istituzione culturale debba trattare i diversi aspetti del digital per raggiungere la sua vision e gli obiettivi.
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K E Y W O R D S
C O - C R E AT I O N
C O N T E N T VA L U E
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S T R AT E G I A D I G I TA L E E ’ U N I R E I P U N T I N I
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V I S I O N
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T R E N D S
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O B I E T T I V I
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A S S E T
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A U D I E N C E
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E N G A G E M E N T
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L A R E A C H S I C O M P R A , L’ E N G A G E M E N T S I G U A D A G N A
“Se vuoi costruire una barca non !radunare uomini per tagliare legna,!dividere i compiti e impartire ordini, !ma insegna loro la nostalgia del !mare immenso e sconfinato.” !!
Antoine de Saint Exupery!
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C O N T E N U T O
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Content marketing è curare ogni singolo “pezzo” di contenuto con la stessa cura e attenzione ai dettagli che dedichiamo all’insieme stesso dei contenuti.
I L C O N T E N U T O E ’ U N ’ AT T I V I TA’ S T R AT E G I C A
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STORY-MAKING“Developing the content in our content marketing strategy is developing the stories of us. It’s the differentiated experiences we want to create.”
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I P R O D U T T O R I D I C O N T E N U T I C U LT U R A L I C O N Q U I S TA N O I C O N S U M AT O R I
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S P E A K H U M A N
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S O C I A L C O M M U N I C AT I O N S M U S E U M M A P
O B I E T T I V I
S O C I A L M E D I A P L A N
A S S E TA U D I E N C E
C O N T E N T S T R AT E G Y
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C O M U N I
C O M U N I C A R E
L A C I T TA’
AT T R AV E R S O L A
C U LT U R A
L E C I T TA’ I N V I S I B I L I D I M I L A N O
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C R O W D F U N D I N G | PA L A Z Z O M A D A M A , T O R I N O
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# A R E N A D I V E R O N A 1 0 0
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# A R E N A D I V E R O N A 1 0 0
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E T S Y + R I J K S M U S E U M , A M S T E R D A M
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Eugenia Morato @EugeniaMorato
"Il passato è una costante tentazione. Tuttavia il futuro è l'unico posto dove possiamo andare se davvero dobbiamo andare da qualche parte”. F.Gehry