communicate series: engageone digital designer

Communicate Series:Focus on EngageOne Digital Designer

September 2, 2016

Engin Yilmaz, Senior Product Manager

Mobile First

Pitney Bowes | 2September 2, 2016

Mobile optimised customer communication

Deeper more satisfying engagements

Lowering cost to serve and support


The Mobile State

Source: Ericsson

33% of waking hours consumed in smartphone

Source: DigitalTrends

The Mobile State


Source: Comscore qSearch

The Mobile State


Source: Microsoft

The Mobile State


Source: Microsoft and Twitter

The Mobile StateGlance-able content


Source: CitiBank.

Traditional DM Transactional Documents

Open Rate ~ 15% Over 90%

Read Once (from Opened) ~ 12% ~98%

Read Twice - ~80%

Time spent on reading ~10 seconds 1-5 minutes

Average received per month 100’s of marketing messages Maximum 12-24 documents

The Transactional State

Engineering


Capitalise on the transactional document engagement

Short attention spans can be advantage

Easy to use designer for multiscreen experiences

Engineering Space


Digital Designer

The Design Studio

Quickly and easily create high-impact, interactive push communications

WYSIWYG design studio enables anyone to design and deploy

Actionable personalised call to actions and transpromo

Leverage components already developed for other channels (e.g., website).


Digital Designer

Multi Channel & Mobile Optimised

Create once, send to any channel or device

Multi-channel delivery, single design – push notification, email, SMS,

Web and native mobile app.

Optimised with full responsive design to look great on any device –

mobile, tablets, PC Web browser, etc.


Digital Designer

Bullet Proof Automated Delivery

Highly scalable and automated delivery engine

Rule-based engine for segmentation and automation.

Spam filter friendly ramp-up mechanisms


Digital Designer

Track, Measure and Analyse

Measured performance to allow improved experiences and optimised delivery

Comprehensive dashboard tracks open rates, clicks and more.

Compare past campaigns to improve future approaches.

Integrate real-time stats with BI/CRM systems.


Digital Designer

Advanced Security

Ensure the highest security and privacy standards, whilst removing authentication friction for the user

Auto-open authentication reduces customer barriers to action.

End-to-end encryption provides fully-secure communications and interactions.

The Case in Financial Services



Source: Microsoft



Source: McKinsey & Co.



Source: Microsoft, McKinsey & Co.

$5B



Source: Morgan Stanley and McKinsey & Co.

$1M

Real World Application


Mobile optimised contextual customer communication



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Thank You

Identify high-value prospects.

27

Pitney Bowes is helping

organizations deliver

unique customer

experiences while

accelerating their digital

transformation.

Find out what we can

do for your business.

Locate customers and enrich customer insight.

Communicate value at every touchpoint.

www.pb.com

[email protected] Bowes | August 18, 2016

http://www.pb.com/

Sept 8 Transform with EngageOne Digital Delivery

Sept 15 What's New in EngageOne Video 2.0

Communicate Webcast Series

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