commsday summit 2016: patrick devlin, ruckus wireless
TRANSCRIPT
Everything is connected – and it’s killing your network!Pat Devlin – Managing DirectorRuckus Wireless, ANZ
What’s happening to the network?
3 RUCKUS PROPRIETARY AND CONFIDENTIAL
Everything is connected
4 RUCKUS PROPRIETARY AND CONFIDENTIAL
Wirelessly
All those devices generate data
6
Loyalty and Reward – The RIGHT context
Big Data = Big Business: Retail Insights
RKUS CORPORATE OVERVIEW7
Big Data = Big Business: Farm to Market
RKUS CORPORATE OVERVIEW
RADIO – The Solution AND the Problem
9
Public Wi-Fi – YOUR brand is on the line
o Everything in connected – WIRELESSLYo I mean EVERYTHING!o All those devices put a big load on the networko Radio is HARD work – and getting hardero There’s already a LOT of radio traffico What’s the solution?
Manage Traffic BetterDeal with congested air-waves better
Use more spectrum
10
Hang on… WHAT?
RUCKUS PROPRIETARY AND CONFIDENTIAL
RKUS CORPORATE OVERVIEW11
Ruckus Smart Wi-Fi Platform
Control and Management
Applications
Access
Lower TCOFlexibleScalableHigh-performanceCarrier-class
RuckusSupport &Services
SwitchingPartnerships
ZoneFlexOutdoor APs
ZoneFlexIndoor APs
ZoneFlexUnleashed APs
On-premise Private cloud
SmartZone SoftwareZoneDirector
SZ Managed Services/
FlexMaster
vSZ & vSZ-DSZ 100, SCG 200ZD 1200, 3K, 5KUnleashed
Smart Analytics, Location, Secure Onboarding(SCI, SPoT, Cloudpath)
EcosystemPartner Apps
RKUS CORPORATE OVERVIEW12
BeamFlex? Cuts through radio noise
RKUS CORPORATE OVERVIEW13
Introducing OpenG™ Technology
13
MNO1
MNO1 UEs MNO2 UEs
MNO2
Venue
RoamingVoice Service
KPIs
MNO1 Coverage Area MNO2 Coverage Area
Coordinated Shared Spectrum
1
2
1 Neutral Host Network (NHN) Cloud/NFV Technology
3
3
LTE Small Cells
2
Improved In-Building Cellular deployed like WiFi
+
+
=
Internet
RoamingVoice Service
KPIs
RKUS CORPORATE OVERVIEW14
For Mobile Network Operatorso Zero-cost in-building coverage and capacity expansion at massive scale
o Maintain subscriber revenue and control
o KPI monitoring to ensure adequate end user experience within buildings
For Managed Service Providerso New business opportunity, practical in-building cellular coverage for mid-tier enterprise &
venues
o Similar tools and processes as Wi-Fi managed services
Benefits of Ruckus OpenG™ Technology
Reducing subscriber churn andEnabling new business opportunities
16
Solving The Challenges of Network Transformation
High density andhigh performance
Interoperability and Unified Support
SimpleFlexible and Open
High performance to the entire network with a best-in-class solution
Make the network easier to manage and adaptable to your business needs
Best-of-breed, open architecture with proven inter-operability
o Carrier-grade Wi-Fi with proven highestperformance & scalability
o Complete Enterprise feature-set including BYOD, Location-based services, meshing, SmartQoS, etc.
o Easier to deploy and manage =>Lower TCO
Industrial Strength Mobility Solutions
Acce
ss/A
ggre
gatio
n/Co
re
Switch Port Extender
Distributed Chassis:o Consolidated
Managemento Shared Serviceso Scale-out Growth
Coming together soon at a new NBA stadium
o Hyper-Edge Architecture: Mixed Stack Deployment, Switch Port Extended
o Simplified, Automated Deploymento Open Standards Managemento sFlow Network Monitoring
“Simply Better Wireless” The “Effortless Network”
18
Brocade + Ruckus Wired/Wireless SolutionsJoint Value Proposition
o Scalable performance to meet demanding requirements
o Interoperability certifiedo Unified technical support and developmento Industry’s only Wave 2 802.11ac access point
o Scalable o Openo Automated
o Scalableo Openo Self-service BYODo Location-based services
IntegratedSolution
“Simply Better Wireless”The “Effortless Network”
o Certified interoperabilityo Unified network security via standards (RADIUS, 802.1x)o Unified Technical Supporto Flexible IaaS Financing with Brocade Network Subscriptiono Industry’s first shipping Wave2 802.11ac access pointo Joint Development & Roadmapo Improving integration across Brocade and Ruckus networkso Cooperative development on SDN and NFV solutions*
19
Ruckus + Brocade Joint Solution
* Coming soon
Wired – Wireless Integration