comms toolslpw

Tools and Strategies for Communications – NGO Track

Be Human

www.techsoup-romania.org/lpw

Technologies are social because people use them and people are social.

Examples: Sign messages, use a real photo, share personal stories.

Questions:• How are you being a person online now?• Where do you have organizational profiles that could be updated?• How are you recognizing community members as individuals and not just your audience?

Tools for Listening


Tools for Listening


Why is listening important?

• What are people saying already?

• Is your work relevant?

• Are your services relevant?

• What information is needed?

Tools for Listening


What does listening mean?

• Subscribing

• Searching

• Monitoring

What doesn’t listening mean?

• It is not easy

• It is not free

Tools for Listening


How do organizations benefit from listening?• Listening lets you respond rapidly

– Respond to comments and mentions• Know who's with you and against

– Work with them to build relationships• Research your resonance

– Test which messages propagate• Gain strategic advantage

– Monitor “all sides”, shape messaging

Tools for Listening


Tools for Listening


Other tools:

• Nutshell Mail

• Tweetscan

• Social Mention

• Radian6

• Biz 360

Tools for Communicating




Email tools:

• Convio

• Constant Contact

• Etc etc etc…

Why email?

• Consistent contact

• Personal

• More successful with the help of CRMs



Blog tools:

• Wordpress.com or .org

• Blogger

• Typepad

• Webplatform/CMSs

Why blog?

• Public & personal at the same time

• Can be done from anyone, anywhere

• Shows multiple perspectives of an organization or campaign



Storytelling tools:

• Youtube

• Vimeo

• Flickr

• Blogs

Why use storytelling?

• Can showcase volunteers, donors, staff, or those receiving services

• Uses authentic voices of your work

• Can make appeals or “asks” without being forceful

Resources


The book is free to download or read online (or a small price to buy print-on-demand. It includes “how to” instructions, definitions, and case studies. There is also an online community you can join to connect with others working to implement social technologies in social action campaigns and programs. Visit:

http://socialbysocial.com

comms toolslpw

Documents