To discover the best options for your brand Contact Your Sales Agent or Amartin@CommonKindness.com or 415.729.9658

About CommonKindness: CommonKindness is a pay-per-sale, performance based promotional platform that drives brand sales (manufacturer & private label store brands) AND rewards shoppers and their favorite non-profits.

CPG brands use the CommonKindness platform for a wide range of brand, marketing, business, sales goals:

• Increase sales and gain market share• Gain/maintain retail shelf space• Gain insights/data about their shoppers• Reach consumer’s email inboxes• Get on women’s shopping lists• Benefit from free brand placement/exposure• Compliment an FSI drop• Tap into our unique audience of “influencers”• Get the support of Americas non-profit organizations• Buy additional feature placement• Run a coupon on their website/facebook page• Utilize free online shelf space• Benefit from a brand ‘halo’ effect etc. etc.

Success Stories Background: Top CPG brands in beverage, cereal and snack categories ran coupon campaigns on the CommonKindness coupon platform.

Campaign Highlights:• Average Coupon Face Value - $1.00• Total % prints/requests delivered – ranged from 77% - 170%• CommonKindness Average Redemption Rate – Ranged from 16% - 38%

(vs. PAH industry average of 9% and FSI coupon average of 1%)• Some clients rotated out a coupon each month, featuring a different product offer each time.

CPG Brand Benefits:• Incremental Sales• Ease of Use: The simplicity of the CommonKindness coupon dashboard allowed brands to

manage their coupon campaigns in real time, directly from their own coupon dashboard. • Happy Customers: Created consumer excitement to try new products, while also

supporting their favorite local or national non-profit with brand coupons. • CPG Brands received: Brands received a tremendous Halo effect by offering CommonKindness

coupons which empower their consumers to support their favorite non-profit.• Generated Future Engagement Opportunity: Brands were able to re-target consumers who

printed and/or redeemed their coupons to generate additional sales, or re-target with other brand messaging.

CommonKindness Success Stories

Category: Cereal

High purchase frequency category. Majority of products had national distribution and awareness.

Success Stories

To discover the best options for your brand Contact Your Sales Agent or Amartin@CommonKindness.com or 415.729.9658

Brands received a tremendous halo affect because their coupons empowered their consumers to support their favorite Non-Profit.Brands were then able to re-target consumers who printed and/or redeemed their coupons, to generate additional sales.

• The simplicity of the CommonKindness coupon dashboardallowed brands to have campaign presence over a set time period by distributing X number of coupon prints per day. Once the days allocated prints were reached, consumers could ‘request’ more.

• $1.00 = Average Face Value

• 78% = Total % of Prints/Requests Delivered Based on Print Limit (Requests are additional prints that could have been delivered and led to potential sales, had the brand allocated more prints)

• 23% = Average Redemption Rate

To discover the best options for your brand Contact Your Sales Agent or Amartin@CommonKindness.com or 415.729.9658

Brands received a tremendous halo affect because their coupons empowered their consumers to support their favorite Non-Profit.Brands were then able to re-target consumers who printed and/or redeemed their coupons, to generate additional sales.

• The simplicity of the CommonKindness coupon dashboardallowed brands to have campaign presence over a set time period by distributing X number of coupon prints per day. Once the days allocated prints were reached, consumers could ‘request’ more.

• $1.00 = Average Face Value

• 77% = Total % of Prints/Requests Delivered Based on Print Limit (Requests are additional prints that could have been delivered and led to potential sales, had the brand allocated more prints)

• 16% = Average Redemption Rate

High purchase frequency category. Majority of products had national distribution and awareness.

Success Stories

Category: Snacks

To discover the best options for your brand Contact Your Sales Agent or Amartin@CommonKindness.com or 415.729.9658

Brands received a tremendous halo affect because their coupons empowered their consumers to support their favorite Non-Profit.Brands were then able to re-target consumers who printed and/or redeemed their coupons, to generate additional sales.

• The simplicity of the CommonKindness coupon dashboardallowed brands to have campaign presence over a set time period by distributing X number of coupon prints per day. Once the days allocated prints were reached, consumers could ‘request’ more.

• $1.00 = Average Face Value

• 170% = Total % of Prints/Requests Delivered Based on Print Limit (Requests are additional prints that could have been delivered and led to potential sales, had the brand allocated more prints)

• 38% = Average Redemption Rate

High purchase frequency category. Majority of products had national distribution and awareness.

Category: Beverage

Success Stories