common starting points (csps)
DESCRIPTION
Common Starting Points (CSPs)TRANSCRIPT
Common Starting Points (CSPs)Titik Tolak Umum
What is CSPs?
An orchestration of company’s communications policies from within the ‘corporate strategy – corporate identity – corporate image triangle’
Strategi
Identiti Imej
What is CSP for?
Ensure that corporate and business units are aligned and are working in tandem
Aligning business functions and employees with corporate values and objectives
Who is it for?
UPSTREAM
DOWNSTREAM
How?
Strategi
Identiti Imej
CSP
Komunikasi Pengurusan
Komunikasikeorhanisasian
KomunikasiPemasaran
What are forms of CSPs?
Organisational Mission Statement Organisational Vision Statement Organisational Goals Organisational Objectives
Why do organisations practice CSPs?