common research ground in social innovation - diy initiatives - iadis 2013 praag
DESCRIPTION
IADIS International Workshop "Common Research Ground in Social Innovation?", 24 July 2013, Prague, Czech Republic Both societal and economic reconstructions elicit new initiatives that exceed the speed of social innovation as we have seen for a long time. This workshop presents the more dominant examples like the civil initiative in social media that resulted in an Interactive Map of Temporary use of Wastelands. Bottom-up initiatives no longer are regarded upon as exceptional in urban development. Due to the financial crisis, lack of corporate funding and budget-cuts of municipalities the traditional stakeholders are sharing the floor with civilians and their actions. The combination of Do-it Yourself initiatives, entrepreneurship, co-creation and social media provides an exciting new perspective on change. Recently urban and rural fabric show a growing number of empty lots and properties due to social economic transitions. Such empty places have always form fertile ground for bottom-up initiatives on temporary use. Increasingly however residents, civilians, entrepreneurs, and other parties connect through social media and internet in order to combine options for such empty places. They strengthen local networks by sharing functions and activities, or use crowdsourcing or crowdfunding. At the same time formal procedures and former economic considerations of municipalities, project developers and stakeholders tend to obstruct bottom-up initiatives. For example, the temporary use of empty housing plots in Almere as public playing grounds with private playing objects runs afoul with the formal rules and regulations regarding playing in the public domain. Another example, www.thuisafgehaald.nl, a bottom-up initiative on cooking for other people in your own home, combines private social investment with internet and clashes with the law on Food safety, on support of restaurant businesses. Social innovation results within this complex interaction of bottom-up initiatives, internet and social media, traditional stakeholders, finances, formalities and legal issues. The workshop is an inspiring venue for practitioners and researchers to explore the knowledge of bottom-up initiatives. We are therefore expecting both researchers and practitioners to provide case study input and experience in social innovation, social media and social networks. The aim is to result in the start of a multidisciplinary research coalition for Europe Horizon 2020. Organizers Pat van der Jagt, Alterra, Wageningen UR Piet Kommers, University of Twente Mark Verhijde, Program Manager Urban DevelopmentTRANSCRIPT
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Common Research Ground
in Social Innovation
DIY initiatives
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index
Cases
Introduction
Groups
What’s next
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Case: Wasteland
1. Civil initiative architects, entrepreneurs:
2. LinkedIN group: plea for interactive map to
match Supply and Demand
3. Network: inofficial map
4. Municipality of A’dam: open source data:
5. Official interactive map of wasteland
Can we do it
ourselves....?
Yes ,
We Can!
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Case: Project X Haren
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Case: Project X Haren – key turning points
1. Private party is made public, due to incorrect
Facebook marking
2. Regular media enhance attention, “explosion”
on social media
3. Municipality safety approach: visitors as soccer
hooligans, police charges
4. E.g. party at Sylt (Germany), public search
missing boys at Capelle a/d IJssel
(Netherlands)
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Case: Thuisafgehaald.nl (Share Your Meal)
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Case: Thuisafgehaald.nl (Share Your Meal)
1. Start as a dream: bringing people together
2. Share meals, homecooking, lowbudget
3. Site online March 2012, Dutch talkshow
4. In 1 year, 75.000 meals, 6.000 cooks, 34.000
visitors
5. Facebook pages, local ambassadors
6. Extensions – international, e.g. France
7. DIY and growth, identity of many
8. Reputation at stake, food safety, legal permits
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Social innovation
What is social innovation?
People + societal challenge => innovative social processes
= enhance the quality of life & social cohesion
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Social innovation perspectives
‘Policy’
‘Participatory strategy’
‘Inclusive society’
Governmental discourse
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Social innovation perspectives
‘community activation’
‘creating social
cohesion’
‘social entreprises’
Entrepreneurial discourse
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Social innovation perspectives
‘human interaction’
‘exchange of ideas’
‘Emergence phase’
Civil initiatitve discours
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Network society ‘Rhizome’
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‘Here comes everybody: the power of organizing
without organizations’ (Clay Shirky 2008)
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The sociale web => doing & action
Social interaction
Everybody can participate
Self organization
Democratization
Dialogue Mobilization
Participation
Activism
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Societal organisation mechanisms
Social media stimulates organisations forms
based on collectivity:
crowdsourcing
Social movements/ platforms
Co-creation
Civil initiatives
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Societal organization mechanisms
Crowdsourcing
/ Crowdfunding
Social
movements/
platforms
Ow
ne
rsh
ip
Joint action
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Societal organization mechanisms
Crowdsourcing
/ Crowdfunding
Ow
ne
rsh
ip
Joint action
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Societal organization mechanisms
Crowdsourcing
/ Crowdfunding
Social
movements/
platforms
Civil initiative/
DIY
Co-creation
Ow
ne
rsh
ip
Joint action
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Societal organization mechanisms
Crowdsourcing
/ Crowdfunding
Social
movements/
platforms
Co-creation
Ow
ne
rsh
ip
Joint action
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Societal organization mechanisms
Crowdsourcing
/ Crowdfunding
Social
movements/
platforms
Civil initiative/
DIY
Co-creation
Ow
ne
rsh
ip
Joint action
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Societal organization mechanisms
Crowdsourcing
/ Crowdfunding
Social
movements/
platforms
Civil initiative
DIY
Co-creation
Ow
ne
rsh
ip
Joint action
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DIY Start-up
Network development
Organisation
Societal Value creation
Business models
Entrepreneurship
Legal impact
Institutional impact
Joint Research perspective
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Network development casus Wasteland
How do social interactions arise and develop
on and offline?
Which forms of social networks arise on and
offline?
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Social network analysis
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Semantic webanalysis
“Gardening ?” “Temporary Use?”
“Not in my backyard
“Too complicated”
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Semantic webanalysis: Sentiments analysis
“Gardening ?” “a Party?”
“Not in my backyard !!”
“Too complicated”
“No Party !!”
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Qualitative networkanalysis (offline)
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Spatial network analysis
Our Backyard?
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Workshop Bridging & Linking
Who are you?
Willing to brainstorm on DIY research?
What can you contribute?
Knowledge
methodology
network
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1. Temporary use: What is the trigger? Desperate needs or waste
lands?
2. Collective -> Private -> Shared
3. Grass root initiatives ->
• crowd sourcing in order to reach a critical mass
• crowd sourcing in order to promote distributed thinking\
• crowd sourcing in order to allow evolution instead of
competition
4. People + societal challenge => innovative social processes (Is
social cohesion the source or the object mainly?)
5. Joint Research: At what moment do we want to formalize
current societal innovations? Will it help us to promote it even
further?
6. Does network analysis additional evidence?
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Market Change in AD industry: old
Products/ Services
Silent Consumers
T
V Radio Paper
Agency ↓
Creative
↓
Traditional Media Limited Media Channel
X A few
groups
monopolize
limited
resource
Conquest
Colonization
Consumptio
n
Propaganda
Corporate
Limited function
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Connection
Consciousness
Market Change in AD industry: new Corporate
Products/ Services
Powered Consumer
Unlimited Interactive Channel
Internet Communication
Buzz Buzz Buzz Buzz
Central role to
support
diversified
communication
Less function
Interactive
Relationship
Creator
Agency
↓
↓ Traditional Media