common kindness coupon platform overview 02062014

6
CommonKindness Coupon Pla0orm Benefits your brand sales & rewards your customers and their favorite nonprofit

Upload: commonkindness1

Post on 12-Jul-2015

26 views

Category:

Business


0 download

TRANSCRIPT

Page 1: Common kindness coupon platform overview 02062014

CommonKindness  Coupon  Pla0orm  Benefits  your  brand  sales  &  rewards  your  customers  

and  their  favorite  non-­‐profit  

Page 2: Common kindness coupon platform overview 02062014

1.  Customers sign up & select their favorite non-profit (local or national)

2.  Customers print & redeem your brand’s coupons generating sales for your brand

3.  Every coupon redeemed generates funds for your customers favorite non-profit

Brand wins! Consumer wins! Non-profit wins!

Non-Profits receive funding & promote CommonKindness to their members, volunteers & communities

“This is the best site for coupons yet. Thank you for the charity offerings that you have and the fact that you can CHOOSE your own is a very sweet deal.”

~ Randi Lowe

“We live on a tight budget and I used to feel badly that I wasn't able to contribute more to my kids' school. Now I feel great because I am saving money and raising money at the same time!”

~ Liz T. (Parent at Willow Creek Academy)

How CommonKindness is different And makes a difference!

CommonKindnes gives 20% of revenues to Non-Profits

Page 3: Common kindness coupon platform overview 02062014

CommonKindness   Others  

Load  Fees   $0   $2,500  

Cost/Print   $0   $0.10@  or  $20,000  

Redemp6ons/Sales   20,000   20,000  

Cost/Redemp6on   $0.25   $1.13  

Total  Cost  for  Coupon  Delivery   $5,000   $22,500  

Non-­‐Profit  Dona6on:   $1,000   $0  

Example: 200k coupon print limit & 10% redemption rate

Clearinghouse  fee  may  apply  for  coupon  repor4ng  required  to  track  the  non-­‐profit  selected  by  your  consumer  

Performance Based Pricing $0.25 per redemption/sale no set-up, per print, load or change fees

$0.05 to customers favorite non-profit is included

Cost Savings For Your Brand

Other coupon programs’ mission is to drive prints.

CommonKindness will drive your brand SALES!

Page 4: Common kindness coupon platform overview 02062014

Create & Promote Coupons Easily Your Coupon Dashboard  •  Add/Remove coupons in minutes

•  Easy-to-use interface (no design resources required)

•  Control all coupon parameters, terms and duration

•  No minimums or long term contracts

•  Coupons are published to the CommonKindness network to reach ‘influencers’

•  Online communities frugal living, savings, non-profit, volunteering, mom - forums & blogs

•  Non-Profit database

•  Registered Member database

Promotional Tools Provided •  Graphics, messaging & creative assets

•  Direct to Coupon Links – Use in your brands’ social media email newsletters, display ad campaigns etc.

•  Facebook & website integration (easy to integrate iframe technology)

•  Video Feature – new!

•  Landing page brand options

Page 5: Common kindness coupon platform overview 02062014

Build Relationship With Your Customers

•  Customers  buy  your  brands’  products  using  your  coupon  •  Your  brand  supports  the  customers'  favorite  non-­‐profit    

(through  your  CommonKindness  coupon)    

Continue building the relationship - find out who your customers are: •  We  provide  demo/geo  data  about  your  actual  customers  

•  Re-­‐communicate  to  those  who  printed  but  did  not  redeem,  to  generate  addiQonal  sales  

•  Re-­‐target  those  who  redeemed,  with  a  different  coupon  

     SeaGle,  35yr  old  woman                                                        Boise,  40yr  old  woman  

+    redeemed  coupon  for                                                                redeemed  coupon  for  

Product A Product B Product A

Page 6: Common kindness coupon platform overview 02062014

A  performance  based  coupon  pla0orm  that  generates  sales  for  your  brands  

Other  brands  are  par6cipa6ng  to  

•   Increase  sales  &  Gain/Maintain  shelf  space  

•   Neutralize  compeQtor  price  promos  running  at  specific  retailers  

•   Generate  product  trial  or  support  a  new  product  launch  

•   Less  expensive,  more  effecQve  vs.  FSI’s  (higher  redempQon  rates)  

•   Increase  brand  loyalty  &  generate  ‘Brand  Halo’  effect  

•   UQlize  FREE  online  shelf  space  on  CommonKindness.com        (where  your  customers  are  planning  their  shopping  trip  and        looking  for  coupons  in  your  category)  

We  look  forward  to  working  with  your  brands  too!    

Thank  you  for  your  4me.