common brand program - community...

Common Brand Program

Revised June 2015

Taiji Brand Group

visu

al id

entit

y Logo Guidelines

Layout and Specifications

The Community Futures logo is a combination of the leaf symbol and the logotype. The precise and unchanging visual relationship between the symbol andlogotype forms the basis of the Community Futures common brand. It cannot be altered in any way. The symbol can be used alone in predeterminedapplications (such as forms and documents templates) and in certain specializedmarketing applications. Otherwise, the logo must be used, as shown. Colour(as shown) or black and white versions can be used. The logo may not be usedin any other colour combinations. It may not be used as part of the body of text(i.e. in a sentence). It may not be cropped, abbreviated or modified in any way.Refer to Page 17 for Provincial Brand, Regional Brand, Program and PartnerBrand usage.

Logo – Colour

Logo – Black & White

SYMBOL

LOGO TYPE

Community Futures Pan West Brand Program | 1

visu

al id

entit

y Logo Guidelines

Logo Variations

The Community Futures logo is available in colour, and black and white, as wellas in positive and reverse applications. The logo is available in ‘eps’ and ‘jpg’ fileformats. Please refer to the website for downloads, and the following pages foradditional information.

Logos available for download from:

communityfuturespanwest.ca/pwcf-brand

Logo – Provincial

Logo with tagline

Logo

| 2Community Futures Pan West Brand Program

visu

al id

entit

y Logo Guidelines

Logo Variations – Multiple Community Futures Branches

In a situation where more than one Community Futures organization is mentioned,such as in a newsletter or as co-sponsors of a conference, the logos can bedisplayed as follows. Wherever possible, Community Futures organizationsshould be listed alphabetically.

Multiple Logos

CommunityFutures Howe Sound

Nicola ValleyStó:lo

_

Sunshine CoastThompson Country

CommunityFutures

CommunityFutures Howe Sound | Nicola Valley | Stó:lo

_ | Sunshine Coast | Thompson Country

CommunityFutures


visu

al id

entit

y Logo Guidelines

Compliance with Western Economic Diversification Canada’s Visibility Guidelines

1.0 Communications and Promotional Materials Materials that communicate or promote programs and services offered byCommunity Futures must acknowledge the support of Western EconomicDiversification Canada (WD). These include:

• Advertising (newspaper, TV, radio, web)• Conference materials• Displays and banners• Event posters• Interior signage, such as wall plaques and tabletop signs

The preferred way to acknowledge the support of WD is to use the following federalgovernment identifiers: the Western Economic Diversification Canada signature andthe Government of Canada wordmark, along with an acknowledgement line. Thesefederal government identifiers must always be accompanied by an acknowledgementline so it is clearly understood that the materials are not a Government of Canadaproduct (see Examples on Page 13).

The use of these federal government identifiers requires prior approval from WesternEconomic Diversification Canada’s Communications Department (contact detailsprovided on Page 14).

Western Economic Development Canada SignatureWD’s signature consists of the flag symbol and the department’s name in both officiallanguages. This signature conforms to the Government of Canada’s Federal IdentityProgram (commonly referred to as FIP). There is an English and French version ofWD’s signature.

English Version of WD’s signature French Version of WD’s signature

Government of Canada WordmarkThe Canada wordmark is the global symbol of the Government of Canada.

Acknowledgement Lines Acceptable acknowledgement lines include:• This initiative (or project or campaign) is supported (or supported in part) by

Western Economic Diversification Canada.• Supported by Western Economic Diversification Canada.• Community Futures (insert location) is part of the Western Canada Business

Service Network, supported by Western Economic Diversification Canada.• This initiative is supported by the Government of Canada through Western

Economic Diversification Canada.• Supported by the Government of Canada through Western Economic

Diversification Canada.

• News releases, fact sheets• Promotional and informational brochures• Websites


visu

al id

entit

y When space is limited, it is acceptable to use only an acknowledgement line or,alternatively, to use one of the following short phrases just above the WD signatureand Canada wordmark (see Example 1, below).

Acceptable short phrases include:• Supported by: • Proudly supported by:• In partnership with:

Example 1

Note: The Canada wordmark must be slightly (visibly) larger than the WD signatureand the Canada wordmark must align with WD’s name text on the left.

The only time it is acceptable to use the WD signature and Canada wordmarkwithout an acknowledgement line or short phrase is when the product is truly a jointinitiative of Community Futures and the Government of Canada/WD, such as a jointpromotion for Small Business Week.

2.0 Examples Examples of how to acknowledge WD’s support in advertising, and on posters anddisplays, signs and banners such as those used at conferences and events.

Or, if space is limited:

Examples of how to acknowledge WD’s support in news releases, fact sheets,promotional brochures, report covers and other publications that communicate orpromote programs and services offered by Community Futures.

Example of how to acknowledge WD’s support on websites.

Note: “Western Economic Diversification Canada” should be linked to WD’s websitewww.wd.gc.ca and “Government of Canada“ should be linked to the Canada site,www.canada.gc.ca

With the participation of:

Supported by the Government of Canada throughWestern Economic Diversification Canada.

• With the participation of:• With the support of:

Wi th t he suppo r t o f :

This initiative is supported by Western Economic Diversification Canada

Proudly supported by:


visu

al id

entit

y 3.0 Obligation to Notify WD CommunicationsAny use and/or application of Western Economic Diversification Canada's signatureand Government of Canada wordmark must be reviewed and approved by WesternEconomic Diversification Canada’s Communications Branch prior to publication.

Western Economic Diversification Canada must be consulted at least 21 days priorto publication or project deadline. A longer timeline is advised for televisionadvertising.

WD Regional Communications Contacts

British Columbia Communications Manager (604) 666 1324

Alberta Communications Manager (780) 495-6892

Saskatchewan Communications Manager (306) 975-5942

Manitoba Communications Manager (204) 983-6243

Ottawa Liaison Office Manager, Communications (613) 954-3900

4.0 Operational MaterialsGenerally, materials that are produced as part of a Community Futures office’s day-to-day operations do not have to make reference to Western EconomicDiversification Canada or the Government of Canada.

These materials include:

• Letterhead and letters• Business cards • Invitations• Holiday cards• Newsletters and internal report covers

Community Futures logo with Western Economic Diversification Canada signature, Government of Canada wordmark,and acknowledgement line

This initiative is supported by Western Economic Diversification Canada


visu

al id

entit

y Logo Guidelines

Logo with Tagline

“Growing communities one idea at a time” is the Community Futures corporatetagline and should be used on all external promotional communications. The linemust be used in relationship with the corporate signature as shown at the bottomsign-off area of a layout. It is for use primarily in promotional communicationssuch as advertisements and brochures. In these instances, the placement of thetagline will be at the discretion of the designer. When used internally, it shouldform a signature unit in conjunction with the word mark and symbol.

Logos available for download from:


Logo with tagline

SYMBOL

LOGO TYPE WITH TAGLINE


FileName: PWCF.eps

Version: PWCF Logo, 2 colour versionFileName: PWCF_bw.eps

Version: PWCF Logo, black and white version

FileName: PWCF_tag.eps

Version: PWCF Logo + tagline, 2 colour version

FileName: PWCF_BC.eps

Version: PWCF Provincial Logo, 2 colour version

visu

al id

entit

y

FileName: PWCF_tag.eps

Version: PWCF Regional Logo + tagline, 2 colour version

FileName: PWCF_AB_SelfEmp.eps

Version: PWCF Program Logo, 2 colour version

FileName: PWCF_rev.eps

Version: PWCF Logo, reverse version

FileName: PWCF_rev2.eps

Version: PWCF Logo, reverse version

Logo Guidelines

Filename Guide

The Community Futures logo follows a standard naming convention, asillustrated below.


visu

al id

entit

y Logo Guidelines

Logo Usage

In order for our logo to be easily recognized, the following design guidelines apply.

> Under optimum print conditions, the logo should not be reproduced smaller than 1 inch wide.

> Never put the logo in a frame or a box.

> Never tilt or rotate the logo unless all elements are rotated to the vertical.

> Always maintain a clear space around the logo. This clear space should be,at minimum, the same size as the height of the capital letters in the logotype.Words and photographs should never be located within this clear space, orthe logo will be compromised and appear unprofessional.

1”

Do not box or frame the logo

Do not use the logo smaller than 1”

Do not rotate the logo


tem

pla

tes Templates

Template files for the materials in this brandbook are available on the brand portalwebsite: pwcf-brand.ca. The files are available in ‘Adobe InDesign’ format(industry standard page makeup software), and in some cases are also availableas ‘Microsoft Word’ file formats. Please refer to the website for downloads, andthe following pages for additional information.

Most printers, prepress houses and newspapers use InDesign, and either acceptInDesign files or final, hi-resolution pdf files (which are exported from theInDesign original art files).

It is not expected that any of the Community Futures offices will have or useInDesign internally (although there may be some who do). It is anticipated thatoffices will utilize the help of either local professional graphic designers, orthe in-house production departments of printers and newspapers, using theprovided templates as a starting point.

Wherever possible, Microsoft word files have been provided, so that theCommunity Futures offices may produce certain pieces internally.

Further information is provided on the brand portal website.

Indicators are used to show which file formats are available:

Template provided in Microsoft Word

Template provided in Adobe InDesign

Template provided in Adobe Illustrator

File supplied as jpg

File supplied as pdf

Templates available for download from:


Word

InDesign

Illustrator

Jpg

PDF


Provincial Brands

Regional Brands

Program Brands

Partner Brands

portfolio

This initiative is supported byWestern Economic Diversification Canada





Colour

Usage and Specifications

Colour is an important part of the Community Futures corporate identity. Wheneverpossible, our official colours should be used. When this is not possible, grayscaleor black ink is preferable to other colours. It is also possible to reverse the logoout of solid or patterned backgrounds within reason. If the background isscreened up to about 40%, a positive version of the logo can be used. If thebackground is darker than this, the logo should be reversed completely(i.e. entirely white). Avoid using the logo on complex photographic or heavilytextured backgrounds.

When producing the logo for printing on a white background with custom inks,the following Pantone Matching System (PMS) inks should be specified:

Primary Colours

Pantone 7491 (sage green) Black

For paint or vinyl, the manufacturer will be able to supply the closest match toa supplied pantone chip. If there is no appropriate match available, black is thepreferred option.

Black

Pantone 550 Pantone 194 Pantone 1225 Pantone 666

Pantone 2995 (bluebird) Pantone 7409 (apricot)Pantone 382 (lime)Pantone 199 (amaranth)Pantone 2995 Pantone 7409 Pantone 382 Pantone 199

colo

ur p

alet

te

Pantone 7491

For vinyl colour alternates, we recommend the Avery A9 900 Supercast Opaque series:

Pantone 2995 (bluebird): Avery Light Blue (A9540-0)Pantone 7409 (apricot): Avery Dark Yellow (A9150-0)Pantone 382 (lime): Avery Olive Green (A9665-0)Pantone 199 (amaranth): Avery Blossom (A9415-0)

| 12

Accent Colours

0

Pantone 550 (sky blue)Pantone 194 (berry red)Pantone 1225 (butter yellow)Pantone 666 (lavender)

Pantone 7491 (sage green): Avery Olive Green (A9665-0)

Community Futures Pan West Brand Program

Colour

Process Colour Equivalents

When producing the Community Futures logo for printing on a white backgroundwith process (CMYK) inks, the following specifications should be used:

Primary Colours

Pantone 7491 (sage green) Black

Pantone 2995 (bluebird)

Pantone 382 (lime)

colo

ur p

alet

te

Pantone 7491

Pantone 2995 Pantone 7409

Black

Pantone 7409 (apricot)


Pantone 199 (amaranth)

CMYK: C 90 M 11 Y 0 K 0

RGB: R 47 G 161 B 226

HEX: #2fa1e2

CMYK: C 0 M 30 Y 95 K 0

RGB: R 235 G 187 B 50

HEX: #ebbb32

CMYK: C 0 M 100 Y 62 K 0

RGB: R 203 G 60 B 81

HEX: #cb3c51

CMYK: C 29 M 0 Y 100 K 0

RGB: R 200 G 213 B 58

HEX: #c8d53a



| 13

Pantone 550 (sky blue)

Accent Colours

2

Pantone 194 (berry red)

Pantone 1225 (butter yellow)

Pantone 666 (lavender)

CMYK: C 52 M 26 Y 81 K 10

RGB: R 126 G 146 B 82

HEX: #7e9252

CMYK: C 45 M 16 Y 16 K 0

RGB: R 140 G 183 B 199

HEX: #8cb7c7

CMYK: C 27 M 97 Y 69 K 20

RGB: R 155 G 36 B 62

HEX: #9b243e

CMYK: C 0 M 22 Y 79 K 0

RGB: R 255 G 203 B 79

HEX: #ffcb4f

CMYK: C 39 M 42 Y 12 K 0

RGB: R 161 G 146 B 180

HEX: #a192b4

CMYK: C 0 M 0 Y 0 K 100

RGB: R 0 G 0 B 0

HEX: #000000


Colour

Expanding the Colour Palette

The colour palette may be expanded by using tints of the Primary and Accentcolours. Shown below are examples in 10% increments, going from 100% to 10%.

Primary Colour Tints

Pantone 7491 (sage green)

Pantone 2995 (bluebird)

Pantone 7409 (apricot)

Pantone 382 (lime)

Pantone 199 (amaranth)

colo

ur p

alet

te


Accent Colours

2

Pantone 550 (sky blue)

Pantone 194 (berry red)

Pantone 1225 (butter yellow)

Pantone 666 (lavender)

helvetica 35 ultralightDISPLAY / HEADLINE

HELVETICA 55 ROMAN SMALLCAPS

SUB-HEADLINE

SUB-HEADLINE

helvetica 55 roman Lorem ipsum dolor sit amet, consectetuer adipisc elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquamerat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam

BODY COPY

typography

Corporate Font Usage and Specifications

Community Futures typographic identity takes many forms, encompassing print collateral,signage, vehicles, clothing and all applications including electronic media that visuallyrepresent the Company.

To maintain consistency in all Community Futures visual materials, this official type family (font)should be used: Helvetica | Helvetica 35 Ultralight

Helvetica 55 Roman (Helvetica Regular)Helvetica 75 Bold (Helvetica Bold)

For internal communications, the following fonts may be substituted: Helvetica or Arial

helvetica 75 bold Sub-head


branch tree star

icons

Icons are secondary expressions of the brand logo. These icons are to beused only in branded materials, such as powerpoint presentations, chequebackgrounds and reports.


patterns

These patterns must be used only in branded materials, such as powerpointpresentations, cheque backgrounds and reports.


Photo Bank

The Community Futures photo bank is primarily comprised of stock photography,and is simply a starting point. We hope that Comunity Futures organizations willcontribute their better photography to this bank, so it may expand further.

Contributing Images to the Photo Bank

Images must be a minimum of 6” x 4” and a resolution of 300 dpi. “Lossless”compression is preferred (i.e. tif is better than jpg). If using jpg images, ensure thehighest quality is selected.

On the Photo Bank page, select “Submit an image”, fill out the form and followthe instructions on-line.

pho

tos


photos

More Photos Available at: www.communityfuturespanwest.ca/pwcf-brand/imagebank.htm


photos | 20



photos | 21



photos | 22



photos | 23



photos | 24



common brand program - community...

Documents