Are your green funeral options just a marketing opportunity?

How do you really feel about green funeral options?

Are they something you offer because you should,

because it sells or because it is a genuine aspiration for

you and your firm?

It’s very easy to pay lip service to green options when

every other product seems to have ‘eco’ or ‘natural’ or

‘kind to the environment’ on its marketing. It’s what

people seem to want after all and every business knows

how vital it is to give people what they want. But what

about what you want?

Of course you may be a super-green business already.

You may assess the environmental impact of everything

you do, source locally, organically, naturally and

consider every alternative available but for most of us it

is a question of picking the things we feel able or

inclined to change and putting the other stuff to one

side for now. We also have to understand why we are

making those choices; because our customers like

them? Because they look good? Or because we

genuinely want to reduce the industry’s impact on the

environment, whether our customers know what we

are doing or not.

An important environmental impact report will, we

hope, be published within the next few months. It is

getting on for a year overdue, but we are sure it will

produce some useful and thought-provoking results.

Whatever it says though, if you are genuinely interested

in green funeral options, there are plenty of things you

can be doing right now. Things that won’t hurt your

business or cause you extra work, but which will allow

you say, in all honesty, that you are a firm that offers

green options because that is part of your ethos.

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