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Commercializing NFV: Is vCPE the first step?

Ilan Tevet, Head of Service Provider LoB, RADElizabeth Bavin, NFV Partner Marketing, Amdocs

22 November 2016

2 © 2016 Amdocs & RAD. All Rights Reserved.

RAD - Telecommunications Access Solutions Provider

1981Founded in privately owned

35 1526

300


Amdocs at a Glance

Market leader in customer experience solutions

$3.6 billion revenue in 2015

Global company with 24,000+ professionals

Serving 300+ customers in more than 90 countries

95%+ project success in over 2,500 projects to date

Most innovativeNFV product strategy

Ranked in top 3 IT services companies for telecoms

Managed Services recognized for innovations

Leader in integrated revenue and customer management

Ground-breaking NFV Initiative

Third Network Technology Solutions Vendor of the Year


The NFV Transformation Reality Hybrid network will dominate for next decade

NFV dominant - 10+ years

AD

E

B COrchestration

JGF H I

Standard high-volume servers

Challenges

Orchestrationtraditional management and NFVO

Interoperabilitymultivendor, physical, virtual elements

Complexityphysical, virtual, logical resources need to be managed

Impacts service agility—design, test, introduction, instantiation, fulfillment

Traditional network

JGF H I

BDA

Internet

C

E

Hybrid (physical + virtual - next 10+ years)

AD

E

B COrchestration

JGF H IInternet


Challenges of the New Virtual and Physical Network Reality

Traditional Network

Network Data Center

BSS

Virtual

Element Management Systems

Network Management Systems

Cloud Management Systems

SDN Controller

NFV Orchestrator

Virtual Network Function (VNF)

HybridOSS

VNF Manager

NFV-enabled Network

OSSPhysical

ComplexityManage physical, virtual, logical resources

OrchestrationTraditional management and NFV-O

InteroperabilityMultivendor, physical and virtual elements

OrganizationDevOps approach and new org. structures

OperationsCombine existing and new practices & systems


Network Virtualization - Where are We?

• VNF management• Orchestration and NFVi• vCPE, vEPC, and vIMS

• Telco cloud and network infrastructure

• Defining SDN and NFV• ETSI MANO continuing

to evolve

Standards-led Test it out—PoCs

• Service agility—faster time to market, time to fulfill

• Network on demand• Monetize/fulfill high

value services

Commercialize

LearnMonetize - Maximize ROIEvaluate


Telstra launches ‘transformative’ SDN/NFV serviceMarch 2016

Singtel launches industry-leading software-based router and firewall service using Network Function Virtualization (NFV) technologyMay 2016

Orange plots mass Network-as-a-Service rolloutJuly 2016

AT&T rebrands network functions on demand into FlexWare, expands product offeringsOctober 2016

Commercial services are on the rise81% of survey participants expect to deploy NFV by 2017, IHS Markit 24 August 2016


Enterprise CPE and Value-Added Services: Today

Adding new functionality is a slow and expensive process…

CPE/NID CPE/NID

CPE/NID

Branch Office HQ/DC

Branch Office

CustomerNetwork

CustomerNetwork

CustomerNetwork

VPN Network


Add functionality and capabilities via Virtualized Network Functions (VNFs) –software running on a compute infrastructure

Enabled by NFV: The vCPE Alternative

CPE/NID CPE/NID

CPE/NID

Branch Office HQ

Branch Office

CustomerNetwork

CustomerNetwork

CustomerNetwork

VPN Network


The Value of NFV and vCPE• Scalability & flexibility

• Performance

• Automation & programmability

• Service innovation

• Service upgrades

• Time to revenue

• Service agility & new revenue streams

• Service lifecycle management

• Customer self-care

• Cost• Complexity• Vendor lock-in

VALUE


Amdocs developed vCPE Business Case Working with Analysys Mason

Distributed Enterprise Virtual CPECentralised Residential Virtual CPE

Comprehensive model:• Trouble to Resolve process• Order to Cash process• CPE supply management• Revenue streams

Based on:• SP interviews • Composite CSP profile• Secondary research

vCPE

NFV/SDN Enterprise and residential services unlock new opportunities

1 2

vCPE

Telco Data Center

vCPE

Telco Data Center


Enterprise vCPE has clear operational benefits47% saving comparing to traditional CPE

vCPE introduces a significant cost reduction (47%) by maximizing resource utilization:

• Supply management savings -reduce costs of procuring CPEs, CPE hardware and software, and related services

• Reduce costs per site through remote instantiation, scaling and autonomous delivery of services –without procuring, storing, shipping and installing a new physical infrastructure

Enterprise vCPE-enabled Services Business Case, ROI Analysis(Source: Analysys Mason)


Approaches to vCPE Deployment

Customer Premises

Data Center

All virtualized functionality centralized in data centers

pCPEPhysical CPE

Virtual Functions

All virtualized functionality de-centralized to the customer premises

Customer Premises

Data Center

Virtual Functions

uCPEWith compute

Different use cases for different markets and service needs

De-

Cen

tral

ized

Cen

tral

ized

CustomerNetwork

CustomerNetwork

Service Provide Network

Service Provide Network


Why Amdocs and RAD

• Industry-leading players with best-in-class NFV solutions and services• Joint end-to-end solution is pre-integrated, automated and programmable• Shared vision for flexibility, openness and innovation

Open, vendor-neutral approachAny VNF, any network

Software and services pedigreeKey for software-powered network

NFV operational focusPre-integrated e2e solutions speed and de-risk innovation

Delivering the business value of virtualization

Common commitment to standards


EMS

Amdocs-RAD Integrated End-to-End NFV Solution

AmdocsRAD

3rd Party

NFV-O

VNFM

VIMCMS

SDN-C

B/OSS

RADview

RAD CPEs

PNF

RAD• Access expertise • vCPE leadership

Amdocs• NFV Service Lifecycle

Management• BSS/OSS integration

VNF

NFVI

Amdocs NFV

Orchestrator

ACTIVE

INVEN

TOR

Y

SERVICE DESIGN & CREATE


RAD vCPEAny vCPE deployment mode, any access, assured service

RADview D-NFV Access Domain

Orchestrator

PluggablePNF

L2/L3 Assured Connectivity

VNFs

Remote Branches

ETX uCPE withVirtualization

VNFs

ETXL2/L3 pCPE

Data Center

ETH overFiber/DSL/

PDH/GPON/LTE

Whitebox

L2/L3TransportNetwork


RAD’ key capabilities

RADview D-NFV Access Domain

Orchestrator

PluggablePNF

L2/L3 Assured Connectivity

VNFs

Remote Branches

ETX uCPE withVirtualization

VNFs

ETXL2/L3 pCPE

Data Center

ETH overFiber/DSL/

PDH/GPON/LTE

Whitebox

L2/L3TransportNetwork

• Flexible vCPE deployment modes – pCPE, uCPE and Whitebox+

• Hardware based, wire-speed L2/L3 packet forwarding and OAM

• Reliable, consistent traffic management across both L2/L3 services

• Open and standard architecture

• Pluggable x86 servers for easy IT migration

• D-NFV Alliance of a wide range of 3rd-party tested VNFs

• The uCPE leader – amongst the first public ETSI PoC, award winner, 3rd generation vCPE product commercially available

• Few dozen engagements going on, at various stages


BSS - MONETIZATION$

ACTIVE INVENTORY

OFFLINE DESIGN -ONBOARDING

CONTINUOUS REAL-TIME FULFILMENT

HYBRID CLOUD

PRODUCT CATALOG

OFFLINE IN LAB

REAL-TIME IN PRODUCTION

SELF-SERVICE /ORDERING

Amdocs Holistic NFV Service Lifecycle ManagementEnd-to-end solution integrated with master catalog, BSS and the network


BSS - MONETIZATION$

ACTIVE INVENTORY

OFFLINE DESIGN -ONBOARDING

CONTINUOUS REAL-TIME FULFILMENT

HYBRID CLOUD

PRODUCT CATALOG

OFFLINE IN LAB

REAL-TIME IN PRODUCTION

SELF-SERVICE /ORDERING

Amdocs Holistic NFV Service Lifecycle ManagementEnd-to-end solution integrated with master catalog, BSS and the network

Static model

Dynamic information

ACTIVE INVENTORY

MONETIZATION (ORDERING AND BILLING)

$

BIG DATA ANALYTICS

MASTER ENTERPRISE CATLOG

NFV ORCHESTRATION

• Automated VNF onboarding, certification and management

• Catalog-driven service development – design, test, create (with or without service chaining) for rapid innovation

• Dynamic, open, vendor-neutral, and catalog-driven orchestrationfor continuous fulfilment

• Active, near real-time inventory with service tree management for visibility of virtual and physical services/network resources

• Pre-integration with a customer portal and with BSS and OSS

• Managed services and systems integration offerings for NFV transformation and operations


Distributed vCPE Use CaseHybrid End-to-End Distributed NFV

Access Core Data Center

Orchestrating e2e enterprise services with multi-domain service chaining for any network topology

NFV

App

licat

ion

NFV

Orc

hest

rato

rC

loud

Net

& M

ng.

CPE

Business Support systems

Operational Support systems

Amdocs NFV-O

CMS SDN

Rou

ting

Fire

wal

lW

ANO

ptim

izat

ion

EMS

COTS x86

NFV

App

licat

ion

NFV

O

rche

stra

tor

Clo

ud N

et&

Mng

. Se

rver

s

Business Support systems

Operational Support systems

Amdocs NFV-O

CMS SDN

Rou

ting

Fire

wal

lW

ANO

ptim

izat

ion

Data Center 2

Branch

HQData Center 1

Internet

Central Office

3rd Parties VNFs

uCPEpCPE

NFV Orchestration

DATA CENTERACCESS

Amdocs

Partners

Ecosystem

3rd Parties VNFs


Business value of Amdocs and RAD end-to-end vCPE solutionFirst step to commercializing NFV

BenefitsDesign, test and create a new vCPE service in weeks, not months

Deploy a vCPE-based service in seconds

Cut OPEX through reduced truck rolls

Faster TTM and TTR through pre-integrated, tested solution

• Fully integrated solution reduces cost and risk of virtualization• Automated and programmable NFV orchestration for zero-touch

deployment• Fit any vCPE deployment scenario, reach any business customer

location with a ubiquitous service offering • High performance and efficiency – more services with less

compute capacity • Foundation for customer self-service to enhance customer

experience• Already jointly engaged with two tier 1 carrier opportunities


vCPE - lessons learned• Standards – a good starting point

But don’t resolve complexity of integrating multi-vendor solutions

• Defining VNF policies is essential But complex and time-consuming

• A phased approach makes senseHybrid solutions are going to be the reality for years to come

• It’s not just about technologyEvolution to SDN/NFV requires internal practices to evolve too

• Real-time visibility of relationships is vitalNFV-based services have complex relationships between customers, service, and physical and virtual network resources

• BSS integration is critical for monetization of NFV Top-down, service-centric approach


For more information

• RAD’s vCPE Solution• White paper:

Best Practices for vCPE Deployment• Video:

RAD Demonstrates SD-WAN at BCE 2016• Video:

vCPE Deployment Best Practices• Further solution Information:

RAD vCPE solution• Contact [email protected]

• Amdocs’ award-winning NFV Service Lifecycle Management solution• Business case:

Analysys Mason vCPE business case• White paper:

NFV: It’s not just the network – it’s all about the service!

• Amdocs’ extensive NFV Partner Programwww.amdocsnfvpartners.com

• Contact [email protected]

http://www.rad.com/21/vCPE-best-practices/34760/

http://www.rad.com/12/rad-sd-wan-bce-2016/36782/

http://www.rad.com/12/vCPE-Presentation/35231/

http://www.rad.com/171/vcpe-edge-virtualization/37391/

mailto:[email protected]

http://solutions.amdocs.com/ngoss-business-case.html

http://www.amdocs.com/Products/nfv/Documents/NFV-Service-Whitepaper-Oct16.pdf

http://www.amdocsnfvpartners.com/

mailto:[email protected]

Thank you – any questions?

www.rad.comwww.amdocs.com