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The Mobile RevolutionThe Next Wave: Enterprise Mobile Adoption

© 2011 Stephdokin Inc. www.stephdokin.com Private. All rights reserved. Unauthorized duplication is prohibited.

Stephen King, Summer 2011

Commercialization Challenges for Enterprise Mobile Development in a

Fragmented Mobile Ecosystem

2My Background

3Three Things To Take Away

1 Mobile App Economy: As big as we think it is, it’s going to be MUCH, MUCH bigger

2 It’s difficult and expensive to develop apps due to “Fragmented Mobile Ecosystem”

3 The next wave of mobile apps is in the enterprise space; same fragmentation problem as in consumer apps

See Slides21 and 22

Create apps for Blackberry and Android using only XML … in about a week. See slides 21 & 22.

4Mobile App Economy: The Compelling Event

1 Morgan Stanley Research, February 2011

• In Q4, 2010, Smartphones + Tablets outsold P.C.’s. for the first time• Mobile is now the primary customer engagement channel

5Mobile App Economy

1 Admob Mobile Metrics Report, May 2011

Regional differences exist:

Nokia leading device manufacturer in Africa, Asia and Eastern Europe,

Apple leads in North America, Oceania and Western Europe

Wireless is a Trillion Dollar Industry.6.9 Billion people. 5 Billion Mobile Devices.

6Mobile App Economy

1 Forrester Research, February 2011http://blogs.terrapinn.com/mobile-apps/2011/03/02/mobile-apps-services-market-reach-17-billion-2015/http://bizcovering.com/business/the-explosion-of-applications-a-market-of-56-billion-dollars-by-2015/

Mobile App Shipments from $5.6B to $37.5B1

Mobile Services (Development, Management & Improvement) = $17B in 2015

7Mobile App Economy

118 App Stores400,000 Apps

1 WIP App Store Reporthttp://www.wipconnector.com

8Problem: Fragmented Mobile EcosystemPlatforms used by mobile developers mid-2010

9Problemn: Hardware, Carrier and O/S “Splinters”

10Same problem exists for other O/S’s

www.berryshout.com “Home of the Blackberry OS Version Tracker”

11Fragmentation = Difficult* implementation

App Developer TweetDeck targeted 254 devices in their

development and testing cycles

* i.e. delays time to market, decreases overall quality of product, increases development costs.

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* June 2010, Gartner Research

Every enterprise needs to have an effective mobile

strategy.

Just like 10 years ago with the web.

13Expanding to mobile technologies is a top priority

14Budgets reflect mobile prioritization

15Moving beyond email and calendars

16Approach to Mobile Development

30 minute tasks vs. 30 second tasks vs.

3 minute tasks*

*Thanks to my friend, Tomi Ahonen, http://www.tomiahonen.com/ for the “30 minute tasks vs. 30 second tasks” concept and a bunch of other great thinking!

17Enterprise apps primarily custom-developed

18IT trying to support personal mobile devices

19Enterprise IT Mobile O/S Support Fragmented

20Barriers to enterprise mobile adoption

“Enterprise developers need to consider tools and platforms…”

1 Sybased Enterprise Mobility Study, 2010

21Avg time required to master each platform

Create apps for Blackberry and Android using only XML … in about a week.

Kryos Velocity … in about a week.

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www.kryosvelocity.comsupport@kryosvelocity.com

When contacting us, please use the code “Fragmented Mobile Ecosystem” so we know how you heard

about us. Thanks! Talk to you soon.

Investment opportunities available.

Thanks. We’re doing great things together.

www.stephdokin.comwww.twitter.com/stephdokin

Stephen Kingstephen@stephdokin.com

+1.403.604.5678

1 Mobile App Economy: As big as we think it is, it’s going to get MUCH, MUCH bigger

2 It’s difficult and expensive to develop mobile apps due to “Fragmented Mobile Ecosystem”

3 The next wave of mobile apps is in the enterprise space; use tools and platforms to accelerate development.

Thank you!