commercial update
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Commercial UpdateSeptember 2009
Fuze Box, Inc. Confidential
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Where did Fuze Box come from? Market research Why does the world need another collaboration tool? Who is Fuze Box? What is Fuze Meeting, Fuze Messenger, and FuzeMovie? Why is Fuze Meeting different? Who is our target market? How do we make money? Charts and fun stuff
Fuze Box, Inc. Confidential
Agenda
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Where did Fuze Box come from?
Formerly Callwave Internet telephony products, Internet Voicemail& Fax IPO in 2004
With adoption of broadband, these productsbegan to erode in customer usage Valuable assets include - Liberty TelecomCLEC, large cash position, no debt
Jeff Cavins, brought in as CEO in Fall of 2007 Repositioned the company to compete incollaboration space Closed two acquisitions in 2008 and took thecompany private in June 2009
Fuze Box, Inc. Confidential
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Corporate Strategy
Become the Leader of Internet and Mobile-BasedVisual Collaboration and Communications Solutions
Define Category of Interactive, Multi-Channel VisualCommunication
Leverage Fuze Box Platform for the delivery ofvisual applications for third parties
Secure the desktop of Mobile Web and define MobileWeb Visual Collaboration
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Peter Sperling Chairman Apollo Gp, University of Phoenix
Jerry Murdock Board Member Co -Founder, Insight
Venture PartnersJeff Cavins President & CEO Loudeye, Exodus, Sony
Broadcast
Ritesh Bansal Chief TechnologyOfficer
Citigroup, Kivera,
Patrick Moran V.P. Marketing WebEx, Intranets
Mike Buday Chief Software ArchitectBBC, Sony Pictures, Fox-TV
LeadershipTeam
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Fuze Box, Inc. Confidential
Fuze Box
Fuze Box Platform is a real-time visualcommunications platform
Provider of collaboration services andconferencing solutions solving forinteroperability between the desktop andmobile devices
Fuze Family of Products include:Fuze Meeting (flagship)Fuze Messenger
Fuze Movie
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Market Research
Web Conferencing industry $1.2B, growing to $2.8B by 2012 Mobile industry $4 Trillion
Macro Trends
Global economic crisisSociological changes in businessWorld health concernsCorporate green initiativesMobile workforce
Telecommuting
Telecommuting 800+% increase in virtual workers over the past 5
years 90% of employees work in locations other than
headquarters 60% to 70% of employees work in different locations
than their bossesFuze Box, Inc. Confidential
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Current tools are
Difficult touse.users have tofigure out how to getsoftware past their
corporate firewall,negotiated on theirdesktop O.S. of choice,and through too manysteps..
Restrictivelimitsusers to PowerPointand screen sharing
Physically limitinghave to be at aFuze Box, Inc. Confidential
Why does the world need
another collaboration tool?
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Who is Fuze Box?
Fuze Box is a leading provider of internet andmobile based communication and collaborationsolutions.
These solutions allow mobile professionals tocommunicate and collaborate from anywhere andfrom any device.
The Fuze family of products includes Fuze Meeting,Fuze Messenger, and Fuze Movie.
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What is Fuze Meeting?
Fuze Meeting (flagship product), is a mobile and web-basedcollaboration service that features integrated audioconferencing as well as HD, synchronized video, image, anddocument sharing.
Fuze Box, Inc. Confidential
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What is FuzeMessenger?
Fuze Messenger is anenterpriseclass, real-timemessaging service that
extends to all popularmobile platforms andaggregates and federatesall major public andprivate IM networks into
one.
Fuze Box, Inc. Confidential
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What is Fuze Movie?
Fuze Movie is a professional application that enables real-time synchronous collaboration, annotation, and viewing offrame by frame film, video, audio, and imagery.
Fuze Box, Inc. Confidential
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Lets talk about Fuze Meeting
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How is Fuze Meeting different?
EasyElegantHDMobile
Microsofts OCSsupported in Fuze Meetingon the desktop andiPhone. A unique andexclusive feature.
Fuze Box, Inc. Confidential
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Who is the target market?
1) General Business UsersAnyone who has a need to meet for a call or to share
content
2)BusinessCreative
MarketingMedia
BiotechHealthMedical
Engineering
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How do we make monetize?
$29 per month for 15 participants
Where can I buy Fuze Meeting for Mobile?Fuze Box websiteFuzemeeting.com
Apple App StoreBlackBerry App WorldBox.net
Fuze Box revenue plan:
Online salesMobile distributionPartnershipsGoal: 10k paid subscribers by OEFY 10
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Paying Customer Marketing Sources
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2,960 Video Files
2,669 Images
1,943 PowerPoint Files
1,617 PDF Files
325 Excel Files
764 Doc Files
121 Audio Files
What have users been uploading?
10,349 Documents Transcoded since launc
Note: In last two weeks, we have had 1,600desktop sessions, averaging 35 Minutes persession.
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Rough look at forecast monthly seat acquisition
Outbound marketing spend
Forecast CPA
New PayingSeats
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Paying Customer by Business Type
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Apple App Store Stats 1.2Million Fuze Box productssold through App Storesince launch
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Apple makesFuzeBox a
permanentresident ofnew businesssection ofApple.com
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Balance Sheet
$19.5M Cash on hand $10M in Auction Rate securities $1.2M in escrow funds from recent divestiture
No debt
IncomeStatement
July quarter revenues of $3.8M with Gross Profit of
$3.0M Current fiscal year burn projected at $2.7M
Fuze Box, Inc. Confidential
FinancialOverview
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FUZE Real Time API
MediaEngineHD/Mobile Device Codecs
Real Time Encoding
Multiplex Video
Content Sync
Streaming & Player Plug-in
Delivery Transport
DRM
FuzeInfrastructureStorage Optimization
Network
Telephony
Optimized Messaging
Connection Mgmt
Redundancy, Security
Fuze Transport Application DeliveryMulti-Device DeliverySecurity
Connection Management
FuzeServices
Marketing
Distribution
API Development
BillingEngine
Reporting & Analytics
Contact Management
3rd Party Apps
Applications
Fuze Box Apps Plug-In Architecture
Contact Mgmt
Administration
Authentication
Web Services
Presence Engine
Fuze Box Platform
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Fuze Box Platform
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Fuze Box Platform