commercial trade area report€¦ · they shop for groceries at discount stores such as walmart...

Julie Downs REALTOR® G|R|I

COMMERCIAL TRADE AREA REPORT

Taylor, TX 76574

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Texas Real Estate License: 352736

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Copyright 2019 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity.

7/19/2019

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Criteria Used for AnalysisIncome:Median Household Income

Age:Median Age

Population Stats:Total Population

Segmentation:1st Dominant Segment

$51,514 37.4 19,514 Middleburg

Consumer SegmentationLife Mode UrbanizationWhat are thepeople like thatlive in this area?

Family LandscapesSuccessful younger families in newer housing

Where do peoplelike this usuallylive?

SemiruralSmall town living, families with affordable homes

Top TapestrySegments Middleburg Traditional Living

SouthwesternFamilies Green Acres Hardscrabble Road

% of Households 1,701 (24.5%) 973 (14.0%) 689 (9.9%) 655 (9.4%) 543 (7.8%)

% of Williamson County 4,447 (2.2%) 973 (0.5%) 1,469 (0.7%) 4,843 (2.4%) 767 (0.4%)

Lifestyle Group Family Landscapes Hometown Ethnic Enclaves Cozy Country Living Middle Ground

Urbanization Group Semirural Metro Cities Urban Periphery Rural Metro Cities

Residence Type Single Family Single Family Single Family Single Family Single Family

Household Type Married Couples Singles Married Couples Married Couples Singles

Average Household Size 2.73 2.5 3.17 2.69 2.64

Median Age 35.3 34.8 33.8 43 31.7

Diversity Index 46.3 53.1 65 24 74.2

Median Household Income $55,000 $37,000 $27,000 $72,000 $26,000

Median Net Worth $89,000 $29,000 $14,000 $226,000 $12,000

Median Home Value $158,000 $79,000 $92,000 $197,000 –

Homeownership 74.3 % 60.1 % 55.3 % 86.7 % 41.2 %

Average Monthly Rent – – – – $690

Employment Professional orServices

Services,Administration orProfessional

Services Professional orManagement

Services orAdministration

Education College Degree High School Graduate;Some College

No High SchoolDiploma

College Degree High School Graduate

Preferred Activities Buy children's toys andclothes. Go hunting,bowling, targetshooting.

Go camping; visit thezoo. Eat fast food.

Shop discount,pharmacies. Gambleat casinos; buy lotterytickets.

Are member ofveterans' club,fraternal order. Dohome improvementprojects.

Play basketball,football,volleyball. Shop viasales rep, QVC or HSN.

Financial Carry some debt;invest for future

Carry credit cardbalances, studentloans

Carry credit cardbalance

Bank, pay bills online Invest in retirementsavings, stocks, bonds

Media Watch country,Christian TV channels

Watch QVC, CMT,Game Show Network

Listen to Hispanicradio

Watch TV by satellite Listen to gospel, rap,hip-hop and R&Bmusic

Vehicle Own trucks, SUVs Own 1-2 vehicles Own 1-2 vehicles Own truck/SUV Own 1-2 vehicles

Taylor, TX 76574

Copyright 2019 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 7/19/2019

Who We AreMiddleburg neighborhoods transformedfrom the easy pace of country living tosemi-rural subdivisions in the lastdecade, when the housing boom reachedout. Residents are conservative, family-oriented consumers. Still more countrythan rock and roll, they are thrifty but willingto carry some debt and are alreadyinvesting in their futures. They rely on theirsmartphones and mobile devices to stayin touch and pride themselves on theirexpertise. They prefer to buy American andtravel in the U.S. This market is youngerbut growing in size and assets.

Our NeighborhoodSemi-rural locales within metropolitan areas.Neighborhoods changed rapidly in theprevious decade with the addition of newsingle-family homes.Include a number of mobile homes.Affordable housing, median value of $158,000with a low vacancy rate.Young couples, many with children; averagehousehold size is 2.73.

Socioeconomic TraitsEducation: 66% with a high school diploma orsome college.Unemployment rate lower at 7.4%.Labor force participation typical of a youngerpopulation at 66.7%.Traditional values are the norm here--faith,country and family.Prefer to buy American and for a good price.Comfortable with the latest in technology, forconvenience (online banking or saving moneyon landlines) and entertainment.

Market ProfileResidents are partial to trucks, SUVs, andoccasionally, convertibles or motorcycles.Entertainment is primarily family-oriented, TVand movie rentals or theme parks and familyrestaurants.Spending priorities also focus on family(children's toys and apparel) or home DIYprojects.Sports include hunting, target shooting,bowling and baseball.TV and magazines provide entertainment andinformation.Media preferences include country andChristian channels.

An overview of who makes up this segment across the United States

The demographic segmentation shown here can help you understand the lifestyles and life stages of consumers in a market. Data provider Esri classifiesU.S. residential neighborhoods into 67 unique market segments based on socioeconomic and demographic characteristics. Data Source: Esri 2018. UpdateFrequency: Annually.

This is the

#1dominant segmentfor this area

In this area

24.5%of households fallinto this segment

In the United States


About this segment

Middleburg

Taylor, TX 76574


Who We AreResidents in the Traditional Livingsegment reside primarily in low-density,settled neighborhoods in the Midwest. Thehouseholds are a mix of married-couplefamilies and singles. Many familiesencompass two generations who havelived and worked in the community; theirchildren are likely to follow suit. Themanufacturing, retail trade and health-caresectors are the primary sources ofemployment for these residents. This is ayounger market--beginning householderswho are juggling the responsibilities ofliving on their own or a new marriage,while retaining their youthful interests instyle and fun.

Our NeighborhoodMarried couples are the dominant householdtype, but fewer than expected from theyounger age profile and fewer with children;however, there are higher proportions of single-parent and single-person households.Average household size is slightly lower at2.50.Homes are primarily single family or duplexesin older neighborhoods, built before 1940.Most neighborhoods are located in lower-density urban clusters of metro areasthroughout the Midwest and South.Average commuting time to work is slightlyshorter.Households have one or two vehicles.

Socioeconomic TraitsOver 70% have completed high school orsome college.Unemployment is higher at 10.9%; labor forceparticipation is also a bit higher at 64.6%.Over three quarters of households deriveincome from wages and salaries, augmentedby Supplemental Security Income and publicassistance.Cost-conscious consumers that are comfortablewith brand loyalty, unless the price is too high.Connected and comfortable with the Internet,they are more likely to participate in onlinegaming or to access dating websites.TV is seen as the most trusted media.

Market ProfileThey shop for groceries at discount stores suchas Walmart supercenters; Kmart is also afavorite for apparel and sundry household andpersonal care products.Convenience stores are commonly used forfuel or picking up incidentals like lottery tickets.They tend to carry credit card balances, havestudent loans and pay bills in person.Half of households have abandoned landlinesfor cell phones only.They watch their favorite channels includingQVC, CMT and Game Show Network.They're fast-food devotees.They enjoy outdoor activities such as campingand taking trips to the zoo.



This is the


In this area




About this segment

Traditional Living

Taylor, TX 76574


Who We AreResidents in Southwest Familiesneighborhoods are young families thatform the foundation of Hispanic life in theSouthwest. Children are the center ofhouseholds that are composed mainly ofmarried couples with children and single-parent families. Grandparents arecaregivers in some of these households.Recent arrivals and older generations arelanguage-isolated. Much of the working-age population is employed in blue-collaroccupations, specializing in skilled work,as well as building maintenance andservice jobs. Spending is focused on thefamily and at-home entertainment, but theydo like to gamble (casinos and lotterytickets).

Our NeighborhoodA family market: Married couples with kids,single parents, and grandparents head thesehouseholds.Average household size is higher than U.S.average at 3.17.Many residents were born abroad; manyhouseholds have residents who speak onlySpanish.Over 40% of householders rent single-familyhomes within a mix of urban city centers andthe suburbs in metropolitan areas.Neighborhoods are older; most of the homesconstructed prior to 1970.Over 70% of all households have one or twovehicles available.

Socioeconomic TraitsWhile close to 30% have attended orgraduated from college, over 40% did notcomplete high school, which has limited theiremployment prospects.High rate of unemployment is at 12%, and lowlabor force participation is at 52%.Most households receive income from wages orsalaries, but over 35% receive contributionsfrom Social Security and over 10% fromSupplemental Security Income.While budget-conscious consumers, they arealso mindful of quality and attentive toenvironmental concerns in their purchasingdecisions.Often, purchase decisions are based on how aproduct may improve or organize their lives.

Market ProfileTelevision is a primary source ofentertainment, and most homes have multiplesets.Although residents watch their spending, theytypically carry balances on credit cards.Baby and children's products, such as food,clothing and equipment, are commonpurchases.They shop at pharmacies such as CVS, as wellas discount department stores like Marshallsand Sears.They listen to Hispanic radio and watchHispanic programming on television.Most households have landlines--usedfrequently for international calls.About 2 out of 3 households are connected,although access to the Internet is usedprimarily for entertainment.



This is the


In this area




About this segment

Southwestern Families

Taylor, TX 76574


Who We AreThe Green Acres lifestyle features countryliving and self-reliance. They are avid do-it-yourselfers, maintaining and remodelingtheir homes, with all the necessary powertools to accomplish the jobs. Gardening,especially growing vegetables, is also apriority, again with the right tools, tillers,tractors and riding mowers. Outdoor livingalso features a variety of sports: huntingand fishing, motorcycling, hiking andcamping, and even golf. Self-describedconservatives, residents of Green Acresremain pessimistic about the near futureyet are heavily invested in it.

Our NeighborhoodRural enclaves in metropolitan areas, primarily(not exclusively) older homes with acreage;new housing growth inthe past 10 years.Single-family, owner-occupied housing, with amedian value of $197,000.An older market, primarily married couples,most with no children.

Socioeconomic TraitsEducation: 60% are college educated.Unemployment is low at 6%; labor forceparticipation rate is high at 67.4%.Income is derived not only from wages andsalaries but also from self-employment (morethan 15% of households), investments (30% ofhouseholds), and increasingly, from retirement.They are cautious consumers with a focus onquality and durability.Comfortable with technology, more as a toolthan a trend: banking or paying bills online isconvenient; but the Internet is not viewed asentertainment.Economic outlook is professed as pessimistic,but consumers are comfortable with debt,primarily as home and auto loans, andinvestments.

Market ProfilePurchasing choices reflect Green Acres'residents country life, including a variety ofvehicles from trucks and SUVs to ATVs andmotorcycles, preferably late model.Homeowners favor DIY home improvementprojects and gardening.Media of choice are provided by satelliteservice, radio and television, also with anemphasis on country and home and garden.Green Acres residents pursue physical fitnessvigorously, from working out on home exerciseequipment to playing a variety of sports.Residents are active in their communities anda variety of social organizations, from fraternalorders to veterans' clubs.



This is the


In this area




About this segment

Green Acres

Taylor, TX 76574


Who We AreHardscrabble Road neighborhoods are inurbanized areas within central cities, witholder housing, located chiefly in theMidwest and South. This slightly smallermarket is primarily a family market,married couples (with and withoutchildren) and single parents. Younger,highly diverse (with higher proportions ofblack, multi-racial and Hispanicpopulations), and less educated, theywork mainly in service, manufacturing, andretail trade industries. Unemployment ishigh (almost twice the U.S. rate), andmedian household income is half the U.S.median. Almost 1 in 3 households haveincome below the poverty level.Approximately 60 percent of householdersare renters, living primarily in single-familyhomes, with a higher proportion ofdwellings in 2-4 unit buildings. Thismarket is struggling to get by.

Our NeighborhoodRenters: About three-fifths of households.Primarily family households, married coupleswith or without children, single parents, andmultigenerational households.Primarily single-family homes (61%), with ahigher proportion of dwellings in 2-4 unitbuildings.Older housing, built before 1960 (62%), with ahigher proportion built in the 1940s or earlier.Four-fifths of owned homes valued under$100,000 (more than 3.5 times the U.S.).Higher percentage of vacant housing units at17%.Most households with 1 or 2 vehicles (71%),but 18% have no vehicle.

Socioeconomic TraitsEducation completed: 38% with a high schooldiploma only; 25% with some college or anassociate's degree.Unemployment rate is higher at 16.6%, almosttwice the U.S. rate.Labor force participation rate is lower at57.4%.Wages and salaries are the primary source ofincome for 71% of households, withcontributions from Supplemental SecurityIncome for 10% and public assistance for 7%.These cost-conscious consumers purchase saleitems in bulk and buy generic over namebrands.They tend to save money for a specificpurpose.

Market ProfileLittle extra money to invest in retirementsavings plans, stocks, or bonds.For those with young children at home,watching Disney Channel, Cartoon Networkand Nickelodeon on TV is popular; diapers,baby food and children's clothing are priorityexpenditures.Favor shopping through an in-home sales rep,QVC or HSN.Read parenting and health magazines.Watch programs on BET, MTV and GameShow Network.Prefer to listen to gospel, R&B, rap and hip-hop music.Participate in basketball, football andvolleyball.



This is the


In this area




About this segment

Hardscrabble Road

Taylor, TX 76574


20182023 (Projected)

Total PopulationThis chart shows the total population inan area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually


Population DensityThis chart shows the number of peopleper square mile in an area, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually


Population Change Since 2010This chart shows the percentage changein area's population from 2010 to 2018,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

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Total Daytime PopulationThis chart shows the number of peoplewho are present in an area during normalbusiness hours, including workers, andcompares that population to othergeographies. Daytime population is incontrast to the "resident" populationpresent during evening and nighttimehours.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Taylor, TX 76574: Population Comparison76574

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Daytime Population DensityThis chart shows the number people whoare present in an area during normalbusiness hours, including workers, persquare mile in an area, compared withother geographies. Daytime population isin contrast to the "resident" populationpresent during evening and nighttimehours.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually


Average Household SizeThis chart shows the average householdsize in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually


Population Living in FamilyHouseholdsThis chart shows the percentage of anarea’s population that lives in ahousehold with one or more individualsrelated by birth, marriage or adoption,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Women 2018Men 2018Women 2023 (Projected)Men 2023 (Projected)

Female / Male RatioThis chart shows the ratio of females tomales in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

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Median AgeThis chart shows the median age in anarea, compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually


Population by AgeThis chart breaks down the population ofan area by age group.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Taylor, TX 76574: Age Comparison76574

Taylor, TX 76574


MarriedUnmarried

Married / Unmarried AdultsRatioThis chart shows the ratio of married tounmarried adults in an area, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

MarriedThis chart shows the number of people inan area who are married, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Never MarriedThis chart shows the number of people inan area who have never been married,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

WidowedThis chart shows the number of people inan area who are widowed, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

DivorcedThis chart shows the number of people inan area who are divorced, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Taylor, TX 76574: Marital Status Comparison76574

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Average Household IncomeThis chart shows the average householdincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually


Median Household IncomeThis chart shows the median householdincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually


Per Capita IncomeThis chart shows per capita income in anarea, compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Average Disposable IncomeThis chart shows the average disposableincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Taylor, TX 76574: Economic Comparison76574

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Williamson CountyTexasUSA

Unemployment RateThis chart shows the unemploymenttrend in an area, compared with othergeographies.Data Source: Bureau of Labor Statisticsvia 3DLUpdate Frequency: Monthly

Employment Count byIndustryThis chart shows industries in an areaand the number of people employed ineach category.Data Source: Bureau of Labor Statisticsvia Esri, 2018Update Frequency: Annually

Taylor, TX 76574


Less than 9th GradeThis chart shows the percentage ofpeople in an area who have less than aninth grade education, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Some High SchoolThis chart shows the percentage ofpeople in an area whose highesteducational achievement is some highschool, without graduating or passing ahigh school GED test, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

High School GEDThis chart shows the percentage ofpeople in an area whose highesteducational achievement is passing ahigh school GED test, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

High School GraduateThis chart shows the percentage ofpeople in an area whose highesteducational achievement is high school,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Some CollegeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is somecollege, without receiving a degree,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Taylor, TX 76574: Education Comparison76574

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Associate DegreeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is an associatedegree, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Bachelor's DegreeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is a bachelor'sdegree, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Grad/Professional DegreeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is a graduateor professional degree, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

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Average Commute TimeThis chart shows average commute timesto work, in minutes, by percentage of anarea's population.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

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How People Get to WorkThis chart shows the types oftransportation that residents of the areayou searched use for their commute, bypercentage of an area's population.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2018Update Frequency: Annually

Taylor, TX 76574: Commute Comparison

Taylor, TX 76574


Median Estimated Home ValueThis chart displays property estimates foran area and a subject property, whereone has been selected. Estimated homevalues are generated by a valuationmodel and are not formal appraisals.Data Source: Valuation calculationsbased on public records and MLS sourceswhere licensedUpdate Frequency: Monthly

12-Month Change in MedianEstimated Home ValueThis chart shows the 12-month change inthe estimated value of all homes in thisarea, the county and the state. Estimatedhome values are generated by avaluation model and are not formalappraisals.Data Source: Valuation calculationsbased on public records and MLS sourceswhere licensedUpdate Frequency: Monthly

Median Listing PriceThis chart displays the median listingprice for homes in this area, the countyand the state.Data Source: On- and off-market listingssourcesUpdate Frequency: Monthly

12-Month Change in MedianListing PriceThis chart displays the 12-month changein the median listing price of homes inthis area, and compares it to the countyand state.Data Source: On- and off-market listingssourcesUpdate Frequency: Monthly

Taylor, TX 76574: Home Value Comparison

Taylor, TX 76574


Best Retail Businesses: Taylor, TX 76574

This chart shows the types of businesses that consumers are leaving an area to find. The business types represented by blue bars are relatively scarce in the area,so consumers go elsewhere to have their needs met. The beige business types are relatively plentiful in the area, meaning there are existing competitors for thedollars that consumers spend in these categories.Data Source: Retail Marketplace via Esri, 2018Update Frequency: Annually

Taylor, TX 76574


Daily Traffic Counts: Over 100,000 / day50,001 – 100,00030,001 – 50,00015,001 – 30,0006,001 – 15,000Up 6,000 / day

21,2442017 Est. dailytraffic counts

S |t |r |e |e |t |: W 2nd StC|r |o |s |s |: US Hwy 79C|r |o |s |s | |D|i |r |: NED|i |s |t |: 0.05 miles

H|i |s |t |o |r |i |c |a |l | |c |o |u |n |t |sYear Count Type

2013 19,576 AADT

2010 19,800 AADT

2009 21,981 ADT

2005 19,200 AADT

2002 18,000 AADT


S |t |r |e |e |t |: N Main StC|r |o |s |s |: Highland DrC|r |o |s |s | |D|i |r |: SD|i |s |t |: 0.03 miles



S |t |r |e |e |t |: W 2nd StC|r |o |s |s |: FM 3349C|r |o |s |s | |D|i |r |: WD|i |s |t |: 0.3 miles


2013 18,742 AADT

2010 19,700 AADT

2005 18,380 AADT

2002 17,300 AADT

2000 15,300 AADT


S |t |r |e |e |t |: W 2nd StC|r |o |s |s |: Co Rd 373C|r |o |s |s | |D|i |r |: SWD|i |s |t |: 0.09 miles



S |t |r |e |e |t |: N Main StC|r |o |s |s |: Highland DrC|r |o |s |s | |D|i |r |: ND|i |s |t |: 0.07 miles


2009 18,430 ADT

2002 15,200 AADT

2000 18,500 AADT

1999 17,700 ADT

1997 15,400 AADT

Traffic Counts

N|O|T|E|: | |D|a|i |l |y | |T|ra|f f i |c | |C|o|u|n|t |s |a|re| |a| |m|i |x |t |u|re| |o|f |a|c |t |u|a|l | |a|n|d| |E|st |i |m|a|t |e|s |( |* |)

Taylor, TX 76574


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About RPR's DataRPR generates and compiles real estate and other data from a vast array of sources.The data contained in your report includes some or all of the following:

Listing data from our partner MLSs and CIEs, and related calculations, likeestimated value for a property or median sales price for a local market.Public records data including tax, assessment, and deed information.Foreclosure and distressed data from public records and RealtyTrac.Market conditions and forecasts based on listing and public records data.Census and employment data from the U.S. Census and the U.S. Bureau ofLabor Statistics.Demographics and trends data from Esri. The data in commercial and economicreports includes Tapestry Segmentation, which classifies U.S. residentialneighborhoods into unique market segments based on socioeconomic anddemographic characteristics.Business data including consumer expenditures, commercial market potential,retail marketplace, SIC and NAICS business information, and banking potentialdata from Esri.School data and reviews from Niche.Specialty data sets such as walkability scores, traffic counts and flood zones.

Update FrequencyListings and public records data are updated on a continuous basis.Charts and statistics calculated from listing and public records data are refreshedmonthly.Other data sets range from daily to annual updates.

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Taylor, TX 76574


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