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COMMERCIAL TRADE AREA REPORT

Portland, Oregon

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NAR MemberUtah Real Estate License: 01955964

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Copyright 2017 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity.

10/23/2017

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Criteria Used for AnalysisIncome:Median Household Income

Age:Median Age

Population Stats:Total Population

Segmentation:1st Dominant Segment

$53,734 37.0 620,564 Emerald City

Consumer SegmentationLife Mode UrbanizationWhat are thepeople like thatlive in this area?

Middle GroundLifestyles of thirtysomethings

Where do peoplelike this usuallylive?

Metro CitiesAffordable city life, including smaller metros, satellite cities

Top TapestrySegments Emerald City Front Porches Metro Renters Urban Chic Parks and Rec

% of Households 64,556 (24.7%) 38,056 (14.5%) 37,923 (14.5%) 19,122 (7.3%) 11,663 (4.5%)

% of Multnomah County 63,743 (20.3%) 44,676 (14.2%) 37,596 (11.9%) 20,428 (6.5%) 14,054 (4.5%)

Lifestyle Group Middle Ground Middle Ground Uptown Individuals Upscale Avenues GenXurban

Urbanization Group Metro Cities Metro Cities Principal UrbanCenters

Suburban Periphery Suburban Periphery

Residence Type Multi-Units; SingleFamily

Multi-Units; SingleFamily

Multi-Unit Rentals Single Family Single Family

Household Type Singles Married Couples Singles Married Couples Married Couples

Average Household Size 2.05 2.55 1.66 2.37 2.49

Median Age 36.6 34.2 31.8 38.4 40.3

Diversity Index 48.1 70.4 59.3 45.2 47.5

Median Household Income $52,000 $39,000 $52,000 $98,000 $55,000

Median Net Worth $37,000 $21,000 $14,000 $226,000 $98,000

Median Home Value – – – $465,000 $180,000

Homeownership 49.6 % 47.8 % 20.8 % 66.7 % 70.7 %

Average Monthly Rent $1,030 $890 $1,310 – –

Employment Professional orManagement

Services, Professionalor Administration

Professional orManagement

Professional orManagement

Professional,Management orAdministration

Education College Degree High School Graduate College Degree College Degree High School Graduate

Preferred Activities Travel frequently. Buy,eat organic foods.

Go online for games;visit dating websites,chat rooms. Playbingo, video games.

Prefer environmentallysafe products. Practiceyoga, Pilates; ski.

Visit museums, artgalleries. Ski; practiceyoga; hike; play tennis.

Take U.S.vacations. Playblackjack, pokeronline.

Financial Contribute to NPR,PBS

Have loans to pay bills Spend wages on rent Own healthy portfolios Budget wisely

Media Read books,magazines on tablets

Watch ComedyCentral, Nickelodeon,PBS Kids Sprout

Active on Facebook,Twitter, YouTube,LinkedIn

Shop, bank online Watch Animal Planet,Discovery, HistoryChannel

Vehicle Take publictransportation

Enjoy fun-to-drive cars Take publictransportation, taxis;walk; bike

Choose luxury imports Own domestic truck orSUV

Portland, Oregon

Copyright 2017 Realtors Property Resource® LLC. All Rights Reserved. Information is not guaranteed. Equal Housing Opportunity. 10/23/2017

Who We AreEmerald City's denizens live in lower-density neighborhoods of urban areasthroughout the country. Young and mobile,they are more likely to rent. Well educatedand well employed, half have a collegedegree and a professional occupation.Incomes close to the U.S. median comeprimarily from wages and self-employment. This group is highlyconnected, using the Internet forentertainment and makingenvironmentally friendly purchases. Longhours on the Internet are balanced withtime at the gym. Many embrace the"foodie" culture and enjoy cookingadventurous meals using local andorganic foods. Music and art are majorsources of enjoyment. They travelfrequently, both personally and forbusiness.

Our NeighborhoodThere are mostly older, establishedneighborhoods with homes built before 1960;around 30% built before 1940.Just over half of all homes are renter occupied.Single-person and non-family types make upover half of all households.Median home value and average rent areslightly above the U.S. levels; around half ofowned homes are worth $150,000-$300,000.

Socioeconomic TraitsWell educated, these consumers researchproducts carefully before making purchases.They buy natural, green and environmentallyfriendly products.Very conscious of nutrition, they regularly buyand eat organic foods.Cell phones and text messaging are a hugepart of everyday life.They place importance on learning new thingsto keep life fresh and variable.They are interested in the fine arts andespecially enjoy listening to music.

Market ProfileLiberal segment that contributes to NPR andPBS.Shop at Trader Joe's and Whole Foods.Budget time--utilize home cleaning services sothere's time for yoga.Use the web for professional networking,blogging and online dating.Read magazines and books on a tablet,sometimes while exercising at home.Go to art galleries and make art at home.

An overview of who makes up this segment across the United States

The demographic segmentation shown here can help you understand the lifestyles and life stages of consumers in a market. Data provider Esri classifiesU.S. residential neighborhoods into 67 unique market segments based on socioeconomic and demographic characteristics. Data Source: Esri 2016. UpdateFrequency: Annually.

This is the

#1dominant segmentfor this area

In this area

24.7%of households fallinto this segment

In the United States


About this segment

Emerald City

Portland, Oregon


Who We AreFront Porches blends household types,with more young families with children orsingle households than average. Thisgroup is also more diverse than the U.S.Half of householders are renters, andmany of the homes are older townhomesor duplexes. Friends and family are centralto Front Porches residents and help toinfluence household buying decisions.Residents enjoy their automobiles andlike cars that are fun to drive. Income andnet worth are well below the U.S. average,and many families have taken out loans tomake ends meet.

Our NeighborhoodNearly one in five homes is a duplex, triplex orquad; half are older single-family dwellings.Just over half the homes are occupied byrenters.Older, established neighborhoods; threequarters of all homes were built before 1980.Single-parent families or singles living alonemake up almost half of the households.

Socioeconomic TraitsComposed of a blue-collar work force with astrong labor force participation rate, butunemployment is high at 11%.Price is more important than brand names orstyle to these consumers.With limited incomes, these are notadventurous shoppers.They would rather cook a meal at home thandine out.They seek adventure and strive to have fun.

Market ProfileGo online for gaming, online dating and chatrooms.Use their cell phones to redeem mobilecoupons and listen to hip hop and R&B music.Drink energy and sports drinks.Participate in leisure activities including sports,indoor water parks, bingo and video games.Watch Comedy Central, Nickelodeon and PBSKids Sprout.



This is the


In this area




About this segment

Front Porches

Portland, Oregon


Who We AreResidents in the highly mobile andeducated Metro Renters market live aloneor with a roommate in older apartmentbuildings and condos located in the urbancore of the city. This is one of the fastest-growing segments; the popularity of urbanlife continues to increase for consumersin their late twenties and thirties.Residents' income is close to the U.S.average, but they spend a large portion oftheir wages on rent, clothes and the latesttechnology. Computers and cell phonesare an integral part of everyday life and areused interchangeably for news,entertainment, shopping and socialmedia. Metro Renters residents live closeto their jobs and usually walk or take a taxito get around the city.

Our NeighborhoodOver half of all households are occupied bysingles, resulting in the smallest averagehousehold size among the markets, 1.66.Neighborhoods feature 20+ unit apartmentbuildings, typically surrounded by offices andbusinesses.Renters occupy close to 80% of all households.Public transportation, taxis, walking and bikingare popular ways to navigate the city.

Socioeconomic TraitsWell-educated consumers, many currentlyenrolled in college.Very interested in the fine arts and strive to besophisticated; value education and creativity.Willing to take risks and work long hours to getto the top of their profession.Become well informed before purchasing thenewest technology.Prefer environmentally safe products.Socializing and social status very important.

Market ProfileEnjoy wine at bars and restaurants.Shop at Trader Joe's and Whole Foods forgroceries; partial to organic foods.Own a Mac computer and use it forreading/writing blogs, accessing datingwebsites, and watching TV programs andmovies.Favorite websites: Facebook, Twitter, YouTubeand LinkedIn.Use a tablet for reading newspapers andmagazines.Participate in leisure activities including yoga,Pilates and downhill skiing.Shop for clothes at Banana Republic, The Gapand Nordstrom.



This is the


In this area




About this segment

Metro Renters

Portland, Oregon


Who We AreUrban Chic residents are professionalswho live a sophisticated, exclusivelifestyle. Half of all households areoccupied by married-couple families, andabout 30 percent are singles. These arebusy, well-connected and well-educatedconsumers--avid readers andmoviegoers, environmentally active andfinancially stable. This market is a bitolder, with a median age of almost 43years, and growing slowly, but steadily.

Our NeighborhoodMore than half of Urban Chic householdsinclude married couples; 30% are singles.Average household size is slightly lower thanaverage at 2.37.Homes range from prewar to recentconstruction, high-rise to single family.Over 60% of householders live in single-familyhomes; more than one in four live in multi-unitstructures.Two-thirds of homes are owner occupied.Major concentrations of these neighborhoodsare found in the suburban periphery of largemetropolitan areas on the California coast andalong the East Coast.Most households have two vehicles available.Commuting time is slightly longer, butcommuting by bicycle is common.

Socioeconomic TraitsWell educated, more than 60% of residentshold a bachelor's degree or higher.Unemployment rate is well below average at5%; labor force participation is higher at 69%.Residents are employed in white-collaroccupations--in managerial, technical andlegal positions.Over 40% of households receive income frominvestments.Environmentally aware, residents activelyrecycle and maintain a "green" lifestyle.These busy, tech-savvy residents use PCsextensively for an array of activities such asshopping, banking and staying current--a topmarket for Apple computers.

Market ProfileShop at Trader Joe's, Costco or Whole Foods.Eat organic foods, drink imported wine, andtruly appreciate a good cup of coffee.Travel extensively (domestically andinternationally).Prefer to drive luxury imports and shop atupscale establishments.Embrace city life by visiting museums, artgalleries and movie theaters for a night out.Avid book readers of both digital and audioformats.Financially shrewd residents that maintain ahealthy portfolio of stocks, bonds and realestate.In their downtime, enjoy activities such asskiing, yoga, hiking and tennis.



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About this segment

Urban Chic

Portland, Oregon


Who We ArePractical Parks and Rec suburbaniteshave achieved the dream of homeownership. They have purchased homesthat are within their means. Their homesare older, and townhomes and duplexesare not uncommon. Many of these familiesare two-income married couplesapproaching retirement age; they arecomfortable in their jobs and their homes,budget wisely, but do not plan on retiringanytime soon or moving. Neighborhoodsare well established, as are the amenitiesand programs that supported their nowindependent children through school andcollege. The appeal of these kid-friendlyneighborhoods is now attracting a newgeneration of young couples.

Our NeighborhoodHomes are primarily owner-occupied, single-family residences built prior to 1970;townhomes and duplexes are scattered throughthe neighborhoods.Both median home value and average rent areclose to the national level.Households by type mirror the U.S. distribution;married couples, more without children,dominate. Average household size is slightlylower at 2.49, but this market is also a bit older.

Socioeconomic TraitsMore than half of the population is collegeeducated.Older residents draw Social Security andretirement income.The work force is diverse: professionals inhealth care, retail trade and education, orskilled workers in manufacturing andconstruction.This is a financially shrewd market; consumersare careful to research their big-ticketpurchases.When planning trips, they search fordiscounted airline fares and hotels and chooseto vacation within the U.S.These practical residents tend to use their cellphones for calls and texting only.

Market ProfileCost and practicality come first whenpurchasing a vehicle; Parks and Rec residentsare more likely to buy domestic SUVs or trucksover compact or subcompact vehicles.Budget-conscious consumers stock up onstaples at warehouse clubs.Pass time at home watching documentaries onAnimal Planet, Discovery or History channels.For an outing, they choose to dine out atfamily-style restaurants and attend movies.Between trips to the casinos, they gamble onlottery tickets and practice their blackjack andpoker skills online.Convenience is important in the kitchen; theyregularly use frozen or packaged main coursemeals. Ground coffee is preferred over coffeebeans.Residents here take advantage of local parksand recreational activities. Their exerciseroutine is a balance of home-based exercise; asession at their local community gym; or aquick jog, swim or run.



This is the


In this area




About this segment

Parks and Rec

Portland, Oregon


20162021 (Projected)

Total PopulationThis chart shows the total population inan area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually


Population DensityThis chart shows the number of peopleper square mile in an area, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually


Population Change Since 2010This chart shows the percentage changein area's population from 2010 to 2016,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually


Average Household SizeThis chart shows the average householdsize in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

Portland, Oregon: Population Comparison

Portland, Oregon



Population Living in FamilyHouseholdsThis chart shows the percentage of anarea’s population that lives in ahousehold with one or more individualsrelated by birth, marriage or adoption,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

Women 2016Men 2016Women 2021 (Projected)Men 2021 (Projected)

Female / Male RatioThis chart shows the ratio of females tomales in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

Portland, Oregon



Median AgeThis chart shows the median age in anarea, compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually


Population by AgeThis chart breaks down the population ofan area by age group.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

Portland, Oregon: Age Comparison

Portland, Oregon


MarriedUnmarried

Married / Unmarried AdultsRatioThis chart shows the ratio of married tounmarried adults in an area, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

MarriedThis chart shows the number of people inan area who are married, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

Never MarriedThis chart shows the number of people inan area who have never been married,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

WidowedThis chart shows the number of people inan area who are widowed, comparedwith other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

DivorcedThis chart shows the number of people inan area who are divorced, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

Portland, Oregon: Marital Status Comparison

Portland, Oregon



Average Household IncomeThis chart shows the average householdincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually


Median Household IncomeThis chart shows the median householdincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually


Per Capita IncomeThis chart shows per capita income in anarea, compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

Average Disposable IncomeThis chart shows the average disposableincome in an area, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

Portland, Oregon: Economic Comparison

Portland, Oregon


PortlandMultnomah CountyOregonUSA

Unemployment RateThis chart shows the unemploymenttrend in an area, compared with othergeographies.Data Source: Bureau of Labor Statisticsvia 3DLUpdate Frequency: Monthly

Employment Count byIndustryThis chart shows industries in an areaand the number of people employed ineach category.Data Source: Bureau of Labor Statisticsvia Esri, 2016Update Frequency: Annually

Portland, Oregon


Less than 9th GradeThis chart shows the percentage ofpeople in an area who have less than aninth grade education, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

Some High SchoolThis chart shows the percentage ofpeople in an area whose highesteducational achievement is some highschool, without graduating or passing ahigh school GED test, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

High School GEDThis chart shows the percentage ofpeople in an area whose highesteducational achievement is passing ahigh school GED test, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

High School GraduateThis chart shows the percentage ofpeople in an area whose highesteducational achievement is high school,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

Some CollegeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is somecollege, without receiving a degree,compared with other geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

Portland, Oregon: Education Comparison

Portland, Oregon


Associate DegreeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is an associatedegree, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

Bachelor's DegreeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is a bachelor'sdegree, compared with othergeographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

Grad/Professional DegreeThis chart shows the percentage ofpeople in an area whose highesteducational achievement is a graduateor professional degree, compared withother geographies.Data Source: U.S. Census AmericanCommunity Survey via Esri, 2016Update Frequency: Annually

Portland, Oregon


Median Estimated Home ValueThis chart displays property estimates foran area and a subject property, whereone has been selected. Estimated homevalues are generated by a valuationmodel and are not formal appraisals.Data Source: Valuation calculationsbased on public records and MLS sourceswhere licensedUpdate Frequency: Monthly

12-Month Change in MedianEstimated Home ValueThis chart shows the 12-month change inthe estimated value of all homes in thisarea, the county and the state. Estimatedhome values are generated by avaluation model and are not formalappraisals.Data Source: Valuation calculationsbased on public records and MLS sourceswhere licensedUpdate Frequency: Monthly

Median Listing PriceThis chart displays the median listingprice for homes in this area, the countyand the state.Data Source: On- and off-market listingssourcesUpdate Frequency: Monthly

12-Month Change in MedianListing PriceThis chart displays the 12-month changein the median listing price of homes inthis area, and compares it to the countyand state.Data Source: On- and off-market listingssourcesUpdate Frequency: Monthly

Portland, Oregon: Home Value Comparison

Portland, Oregon


Best Retail Businesses

This chart shows the types of businesses that consumers are leaving an area to find. The business types represented by blue bars are relatively scarce in the area,so consumers go elsewhere to have their needs met. The beige business types are relatively plentiful in the area, meaning there are existing competitors for thedollars that consumers spend in these categories.Data Source: Retail Marketplace via Esri, 2016Update Frequency: Annually

Portland, Oregon


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