commercial models and sample utilizations of mobile technologies
DESCRIPTION
Topic: Commercial Models and Sample Utilizations of Mobile Technologies Speaker: Michael Wakahe, Director, Shujaa Solutions Ltd Date: Dec 1st - 2nd, 2011 Venue: Nzoia, Western Province, Kenya Audience: Board of directors and senior management of Nzoia Sugar CompanyTRANSCRIPT
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Commercial Models and Sample Utilizations of Mobile Technologies
Michael Wakahe on behalf of Computer Society of Kenya (CSK)
ICT TrainingNzoia Sugar Company
Dec 2011
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Table of Contents
• SMS Commercially Explained• USSD Commercially Explained• Mobile Applications Commercially Explained• Mobile Websites Commercially Explained• Case Study: Information Dissemination• Case Study: Data Gathering• Case Study: Tracking of People & Goods
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SMS Commercially Explained
• Bulk SMS & Short Codes
• Bulk SMS are prepaid
• Short codes charge subscriber above normal
rates
• Revenue collected by network operator
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SMS Commercially Explained
• Operator has revenue share with service provider
• Service provider may in turn have revenue share with content provider
• Taxes are applicable• Service provider pays operator to maintain
short code connectivity
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USSD Commercially Explained
• USSD setup is similar to short code• Service provider incurs cost to maintain link to
operator & to rent USSD code• Prepaid USSD - cost incurred by network
subscriber• Postpaid USSD - cost incurred by service
provider• No revenue share with Safaricom Kenya
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Mobile Applications Commercially Explained
• Most common distribution model for apps -
app store
• Usually consumer is charged on downloading
• Can integrate with in-app billing systems
• Advertisements can be placed in application
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Mobile Applications Commercially Explained
• Example mobile advertising engines: Google Admob and Apple iAd
• The Mobile Marketing Association (MMA) provides and maintains a number of mobile advertising guidelines
• These include code of conduct for mobile marketing, consumer best practices, and other resources for advertisers and publishers.
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Mobile Websites Commercially Explained
• Service provider hosts website software like
traditional website
• Created with traditional web authoring tools &
developer IDEs
• Revenue can also be received through
advertisements
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Case Study - Information Dissemination
• Need to communicate to a large number of people in a bursty or continuous manner
• Bulk SMS can be programmed to send messages to preconfigured phone numbers
• Mobile application can have continuous ticker feed
• Mobile application & website can refresh server side information
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Case Study - Data Gathering
• Example is Sales Transaction Capture• Mobile App can have form with relevant fields
e.g. weight of produce & price• User submits data which is sent over Internet
to server• User receives confirmation via SMS• Management can monitor
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Case Study - Tracking of People & Goods
• Example is track vehicle carrying sugarcane
• Driver carrying phone that is GPS enabled
• Phone frequently reports location to server via
GPRS
• If driver deviates, (s)he gets an SMS warning
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Michael Wakahe, Software Developer & Entrepreneur
Shujaa Solutions Ltdwww.shujaa.co.ke
Questions?
Credits