Volume 47 Number 4From the Dependability People

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David and DonnaLongo are proudof their 5-starMaytag-equippedcoin-store inStowe, Pa.

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People Travel Farto take Advantage of this

New Coin-Store!The owners are so pleasedwith their new laundry,they’re already lookingaround for a good locationto add a second store.

Describing it as the only “five-star” coin store in the area, the

Maytag-equipped Bizzy Bubbles Laundry in Stowe, Pa., is being

showered with compliments from customers and visitors, said Donna

Longo, who along with her husband, David, opened the 1,800 sq.-ft.-

store in the fall of 2005.

“We couldn’t be more pleased,” said Donna, who indicated after only

a few weeks of operation, the store is nearing break-even on an accounting

basis. “On Sundays, it’s just crazy in here, with customers backed up

waiting to use the machines.”

The store is located in a neighborhood strip mall at 1630 W. High

Street, just off the Highway 422 Corridor Stowe exit, northwest of

Philadelphia. It is surrounded by apartment buildings, townhouses and is

in the heart of an over-55 residential community that is opening soon.

“We’re drawing most of our customers from the immediate neighbor-

hood, but we’re also seeing a lot of traffic coming from as far away as

Reading,” she said. “There just aren’t any laundries in this area that are

comparable to ours, and people will travel a lot of miles to take advantage

of what we have to offer.”

The store was designed and the construction was supervised by Jason

Bobroff, a representative of Equipment Marketers of Cherry Hill, NJ, the

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Attractive

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The 14 30-lb. Maytag multi-loadstack dryers are priced at 25 centsfor 8 minutes of dry time. The dryersoperate on propane gas and theLongos are keeping a close eye onutility costs as they do everythingthey can to maintain energy efficiencythroughout the coin store.

The attractively decorated store features a tile floor and wide aisles, to givecustomers a clean and welcoming place to do their laundry. The store isopen from 6 a.m. to 11 p.m. daily.

Maytag commercial distributor serving the area. “Jason

did a great job for us,” said Donna. “In fact when the

store opened my husband and I presented him with a

‘Mr. Magic’ award. There’s not an inch of space in this

store that isn’t being used to the maximum.” The

Longos decorated the store themselves.

It features 12 ENERGY STAR®-qualified Maytag®

Commercial high-efficiency front-load washers at $2 a

load ($2.25 with Super Cycle); 10 35-lb. Maytag washers

at $4; 5 50-lb. Maytag washers at $5; and 14 30-lb.

Maytag multi-load stack dryers at 25 cents for 8 minutes

of dry time.

“We’re very proud of our Maytag commercial laundry

appliances,” she said. “They’re performing well and our

customers are very impressed with the fact that we have

such high quality appliances in our laundry.

“We’re keeping a very close eye on our utility costs,”

she noted. “We use propane instead of natural gas and

we’re pretty much on budget but it’s too early to tell

how we’ll settle in as the laundry keeps growing in sales

We’re very proud of ourMaytag washers and dryers.The customers are impressed

that we offer such highquality equipment.

– Owner Donna Longo

“

”

The 1,800-sq.-ft. coin store is located in a newopen-air neighborhood mall along busy HighStreet in an area of apartments, townhouses anda retirement community.

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volume. For example, we have air conditioning for the hot

summer months, so we don’t yet know what our summer

cooling costs will be.”

The mall was built from the ground up and is very energy

efficient. Other stores include a Dunkin’ Donuts and a pizza

restaurant, with more stores scheduled to open soon. Open

daily from 6 a.m. to 11 p.m., the Bizzy Bubbles is monitored

from the owners’ home via a computer surveillance system.

The doors open and close automatically. “The first few weeks,

we spent a lot of time there, getting to know the customers,

answering questions and making certain everything was

working,” she explained. With a laugh, she added that they

still spend a lot of time at the store, since the family handles the

cleaning and upkeep. “It’s hard to keep us out of there.”

The Longos are now offering a drop-off laundry service.

They decided to offer the service after surveying customers to

determine their level of interest. “Every month we offer $20

The Longos are especially grateful to Jason Bobroff(right) of Equipment Marketers for his assistance inhelping them locate, design and equip their new coinstore in Stowe, PA.

The Maytag Mix:ENERGY STAR®-qualified Maytag® Commercialhigh-efficiency front-load washers at $2.00 aload ($2.25 with Super Cycle)

35-lb. Maytag washers at $4.00 a load

50-lb Maytag washers at $5.00 a load

30-lb. Maytag multi-load stack dryersat $0.25 for 8 minutes of dry time

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Programmed for the Super Cycle option, whichprovides an extended wash and rinse time forheavily soiled loads, approximately one third ofthe customers who use the Maytag high-efficiencywashers choose this option and pay an extra 25cents per load.

worth of free washes and drys in a drawing of customer reply cards,” she explained.

“We want to build a mailing list so we encourage our customers to give us feed-back

by asking them to fill out survey cards on different aspects of the business.”

The owners used a variety of advertising and promotional programs to let the area

know the coin store was open for business, including newspaper and radio ads, the

local neighborhood Shopper, as well as placing hangtags on apartment doors.

“Our volume is growing from week to week,” she added. “The

busiest day is Sunday, but business is steady throughout the

week. The store offers one free wash with two paid washes

for persons 55 and over on Wednesday mornings. This is a

nice promotion that older people in the neighborhood

especially appreciate,” said Donna.

When the Longos aren’t busy with the coin-store

they continue to work in their financial services business.

Donna hastens to point out that the success with this first

coin-store has been such that they’re already looking for

a location for a second store. “This is wonderful business,

and we want to expand,” she declared.

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On weekends, the owners say customers are lined up to use the Maytag multi-load washers. “Our customers really likethe convenience of being able to do large items like bedspreads, heavy blankets and rugs,” said Donna Longo.

Maytag is pleased to announce the 5-year limited warrantythat covers all parts has been made permanent. It’s the

best warranty in the commercial laundry industry and onlyMaytag offers it.

Maytag® Commercial washers and dryers are constructed with the highest-quality materials and the utmost in precision craftsmanship — and now they’re backed by a new Extra-Protection 5-Year Limited Warranty for added peace of mind.

“At Maytag, we believe that durable goods should remain justthat — durable and dependable,” said Craig Kirchner, generalmanager, Maytag Commercial Laundry. “This is the foundationon which Maytag has been built and the reason we’re able toback our products with what is truly the best warranty in the business.”

Several Maytag Commercial Laundry products, that are purchasednew, are covered by the Maytag Extra-Protection 5-Year LimitedWarranty. Those products include:

• Maytag® Commercial High-Efficiency Front-Load Washers and Maytag® Commercial High-Efficiency Stack Washer/Dryer

• Maytag® Commercial Top-Load Washers

• Maytag® Commercial Coin-Operated Multi-Load Washers

• Maytag® Commercial Single-Load Dryers and Maytag®

Commercial Stacked Dryers

• Maytag® Commercial Coin-Operated Multi-Load Dryers and Maytag Dependable Care® Commercial Multi-Load Stacked Dryers

For complete details, contact your area Maytag CommercialLaundry distributor or visit www.maytagcommerciallaundry.com.

The Strongest Warrantyin the Business!

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Maytag® Commercial Front-Load High-Efficiency Washers Comply With

The Americans With Disabilities ActAt Maytag, we pride ourselves on building dependable products that meet the needs of all consumers — including those with

disabilities. That tradition continues with the ADA-compliant design of the commercial front-load washer and dryer.

The Facts

The unique beveled-front design of the Maytag®

front-load washer qualifies under the “equivalentfacilitation” section of the Americans with DisabilitiesAct Accessibility Guidelines (ADAAG), Section 2.2:“Departures from particular technical and scopingrequirements are permitted where the alternativedesigns and technologies used will provide substan-tially equivalent or greater access to and usability.”Despite what others have claimed, cumulative linearmeasurement is not discussed in the ADAAG as afactor that must be evaluated to demonstrate reachrange compliance. In fact, the U.S. Access Board iscurrently working on a proposed rule that wouldboth clarify the reach range criteria and allow acces-sible laundry equipment to have rear controls over atop surface of up to 36 inches.

Tests Show That Maytag® Is Accessible

The standards established by the ADA are not law; they areguidelines that provide a variety of criteria intended to

assist manufacturers in the design of accessible products. Sincethere are no current standards in the ADAAG for laundry equip-ment, Maytag commissioned an analysis of the front-loadwasher design by John P. S. Salmen, AIA, of Universal Designersand Consultants, Inc. — one of the country's leading experts on accessibility for people with disabilities. With extensive computerdesign analysis, Salmen concluded that the controls of the front-load washer are within reach of virtually all adults who use wheel-chairs (as shown above) and provide usability that is equal to or greater than the ADAAG reach range criteria. And, as of this printing,there have been no decisions by any U.S. courts or opinions from the U.S. Justice Department or the U.S. Architectural andTransportation Barriers Compliance Board (authors of the ADAAG) that refute these findings.

With thousands of units produced and sold to date, Maytag stands behind the accessible design and reliable quality of ourCommercial front-load washers and dryers. We will continue to design innovative, dependable products that address theneeds of people with disabilities.

For complete details, contact your area Maytag Commercial Laundry distributor.

The controls of Maytag Commercial high-efficiency front-load washers are within reach of virtually all adults who usewheelchairs (as shown below).

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Key Benefits• Lowest-BTU commercial dryer on the market saves up to

23% in energy and utility costs with improved insulation forgreater efficiency (Based on comparison between Maytag®

Commercial MLG33 vs. Maytag® MLG32).

• Dual Computer Trac® control with single coin-drop forboth units — easy to program, and saves time.

• Fits two dryer pockets in the same floor space as one conventional multi-load dryer

• 98% Front-Serviceable — almost every functional part is serviceable from the front of the dryer unit.

• Best warranty in the business — 5 years on all parts.

What is the number one concern of coin laundry owners?It’s obvious! According to recent survey results, rising

utility costs rank as the most important issue.

Maytag has introduced one of the most energy efficient dryers in the industry with the new Maytag® CommercialH.E. Multi-Load Stack Dryer. The new design is up to 23percent more efficient without lengthening the dry time.*

By fitting two 30-lb. dryer pockets in the space of one conventional multi-load dryer and featuring a 55,000 BTUburner with a true 360 cfm blower per drying pocket, theMaytag Commercial H.E. Multi-Load Stack Dryer is one ofthe most energy-efficient stack dryers on the market. Thedouble layer of glass and the durable, heavy-duty door helpsmaintain an ambient outside surface temperature whilereducing heat loss to make the dryer more efficient withoutaffecting performance.

The newly designed Maytag Commercial H.E. Multi-LoadStack Dryer is aesthetically appealing, with more roundededges. The units are available with stainless steel finish, aswell as white, and are backed by Maytag’s 5-year extraprotection warranty on all parts.

*Based on comparison between Maytag® MLG33 vs. Maytag® MLG32.

with new Maytag® Energy Advantage™Combat this winter’s high natural gas costs

Multi-Load Stack Dryer

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More Choices. More Profits.Introducing NEW Maytag® Energy Advantage™

Rigid Mount Multi-Load Washers

MFR18PDCWS MFR25PDCWS MFR30PDCWS (New) MFR40PDCWS (New) MFR50PDCWS

Maytag has expanded its products with the introduction of three newEnergy Advantage™ Rigid Mount Front-Load Washers with the

TurboWash™ System. This line now includes seven models: 18-, 25-,30-, 40-, 50-, 60, and 80-lb. capacity washers.

“With the addition of the 30-, 40-, and 60-lb. models, coin storeowners can choose the right products with the right features to meettheir business needs,” said Craig Kirchner, general manager, MaytagCommercial Laundry. “As rising utility costs stay top-of-mind for everyone,it is especially important to keep costs down in the coin store and keepprofitability up. The Energy Advantage™ Rigid Mount Front-Load Washer withTurboWash™ line now provides the ultimate in energy savings and capacity choices.”

Maytag has installed feature upgrades on the complete line of rigid-mount front-load washers thatinclude: new advanced controls with cycle and pricing options, full opening door design, extractionspeed increases, and water temperature control options. With upgraded cycle options such as Super,Deluxe and Ultimate, coin store owners can increase revenue while giving customers expanded cleaning

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MFR60PDCWS (New) MFR80PDCWS

choices. Owners can easily adjust water levelsand temperatures to control energy costs.

All Maytag Commercial Laundry EnergyAdvantage™ Rigid Mount Front-Load Washerscome standard with the exclusive TurboWash™

System that allows for savings up to 44 per-cent on energy costs. Unique baffles inside thewash basket deliver water directly where it’sneeded for complete saturation with lesswater, while the computer-controlled tumblepatterns continuously turn laundry throughthe wash cycle.

The Maytag Commercial Rigid Mount Front-Load Washers/Extractors with the TurboWash™

system are built to last with the same commit-ment to quality, durability and dependabilitythat customers have come to expect ofMaytag. All Maytag Commercial Laundry coin-store products come standard with theMaytag Extra-Protection 5-Year LimitedWarranty and Maytag Built-To-Last features toguarantee dependable products that requirelimited service repairs.

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The TurboWash™ system combines Maytag’sspecially designed spray baffles and pro-grammed tumble patterns to provide the theoptimum balance of cleaning power and waterconservation, delivering outstanding resultsand reducing utility costs at the same time.

TurboWash™ takessavings to a new level!

Maytag Commercial Products403 W. 4th St. N.Newton, Iowa 50208

CHANGE SERVICE REQUESTED

PRSRT STDU.S. POSTAGE

PAIDNEWTON, IA

PERMIT NO. 1

Published four times a year by Maytag for owners of Maytag commercial laundry equipment in the United States, Canada and for-eign countries. For further information or address changes, writeCommercial Publications, Maytag, 403 W. 4th St. N., Newton, Iowa50208. Phone 641-787-8254.

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Copyright 2006 Printed in U.S.A.

Introducing NEWMaytag® Energy Advantage™

Rigid Mount Multi-Load WashersSee story, pages 10-11

New Maytag®-Equipped Coin-Laundry Draws Customers

From Miles Around! See story, page 2.