commercial manager account strategist sales managercriteo launches performance display 2008 desktop...
TRANSCRIPT
![Page 1: Commercial Manager Account Strategist Sales ManagerCriteo launches performance display 2008 Desktop Criteo launches in-app solution, based on Ad-X Tracking Jan 2014 In-App Criteo launches](https://reader030.vdocuments.us/reader030/viewer/2022040811/5e53292a3c951d7f2e3229ab/html5/thumbnails/1.jpg)
Copyright © 2015 Criteo
The future of performance marketing
Steve McMahon – Sales Manager
August 2015
Alex Baker – Commercial Manager
Charles Voyagis – Account Strategist
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Copyright © 2015 Criteo 2
1 2nd in ComScore global rankings - March 2014 ComScore report2in 12 months preceding June 30, 2013
3Annual rate
7,800+ ADVERTISERS
130+ COUNTRIES
10,000+ PUBLISHERS
(Exchange & Premium)
90%RETENTION RATE3
$198b sales
transactions
analyzed in 2013
590b+ ads
served in 2013
$12bn post-click client sales generated2
924.5m internet users reached monthly1
R&D REPRESENTS
40% OF THE WORKFORCE
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Copyright © 2015 Criteo
Performance Marketing
What is it?
3
Upper-Funnel-Search,
EDM, Affiliate, Display
Lower Funnel-Performance
Display (Criteo)
ROI Based
Conversion
Conversion
Affiliates
Performance
Display
EDM
Offline Search
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Copyright © 2015 Criteo 4
Complexityis the
New normal
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MobileMaking the most of your growing audience
5
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Copyright © 2015 Criteo
Total time spent online
6
0
200
400
600
800
1000
1200
From 2010 To 2013
Bn Minutes
Source : Total U.S. Internet Usage in Minutes in may (Billions), Comscore MMX Multi-Platform,
August 2013 OR SIT AMET
Smartphone
Tablet
Desktop
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Copyright © 2015 Criteo 7
Luckily, no one
buys anything on
mobile
devicesright?
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0%
5%
10%
15%
20%
Q12011/12
Q22011/12
Q32011/12
Q42011/12
Q12012/13
Q22012/13
Q32012/13
Q42012/13
Q12013/14
Q22013/14
Ecommerce market UK
8
Total e-retail E-retail excluding mobile Source : Capgemini Consulting – september 2013
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Copyright © 2015 Criteo
Weekends are even more dramatic
9
In the AU
33% of
ecommerce sales
on Saturday
are from Mobile
devices
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Copyright © 2015 Criteo 10
Historically
Mobile
marketing has
been hard for a few
reasons
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1. Complexity: Mobile is four different worlds
11
Mobile Browsing In-App
ANDROIDiOS ANDROIDiOS
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Copyright © 2015 Criteo
2. Lack of standards
12
You can’t do individually personalised ads on mobile devices
Generating real-time
creatives that look the same
on thousands of devices
isn’t possible
You can’t deeplink from an
ad to a specific page within
an app
No targeting No FlashNo equivalent
of a URL for apps
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Copyright © 2015 Criteo 13
The world is
different now!
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Copyright © 2015 Criteo
Standards are emerging!
14
No FlashNo equivalent
of a URL for apps
HTML 5
Ads
Deep
linking
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Adspend is shifting to mobile
15
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
2008 2009 2010 2011 2012 2013
US
UK
DE
% digital adspend on
mobile
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Copyright © 2015 Criteo
X-DeviceWhat’s it all about?
16
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Copyright © 2015 Criteo
Mobile has been a journey for Criteo…
17
Full mobile
solution for
individual
devices
Criteo launches
performance
display
2008
Desktop
Criteo launches
in-app solution,
based on Ad-X
Tracking
Jan 2014
In-App
Criteo launches
full Mobile Web
solution
including iOS
April 2014
All mobile
browsers
Criteo acquires
Ad-X Tracking.
Allows in app
mobile tracking
July 2013
In-App
Criteo launches
Mobile Web for
non-iOS devices
Dec 2013
Android mobile
browsers
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Copyright © 2015 Criteo
Cross device is a reality
Source:1Sophos – January 20132CMO Innovation editors – July 2014
Average # of devices per person by countryMULTI-DEVICE
USAGE IS GROWING!
USA 3.01
Canada 2.71
Germany 3.11
UK 2.71
APAC >42
By 2017, there will be 5 devices for every Internet user.
Source: Cisco VNI Global IP Traffic Forcast, 2012-2017
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Copyright © 2015 Criteo
Criteo provides Cross Device at scale
Criteo leverages anonymous data from 7,000+ advertisers globally
Scale
R&D Power
Mobile leadership
Privacy
300+ dedicated R&D team
Criteo generates $1BN+ in Post Click sales on Mobile
Industry leading transparencyacross multiple devices
1 Solution
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Cross-device deliversMore Volume & More Relevant Ads
WITHOUT CROSS DEVICE
Seen as a different user:
No additional volume
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Copyright © 2015 Criteo
Cross-device deliversMore Volume & More Relevant Ads
WITH CROSS DEVICE
Seen as the same user:
x
BETTER
PREDICTION
&
RECOMMENDATION
Better
understanding
of user
behaviour
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Copyright © 2015 Criteo
Our key differentiator
EXACT MATCH ONLY & AT SCALE
100% ACCURATE
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Local Cross-device insights
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Cross Device is working!
34% uplift in mobile and tablet sales from users
clicking on a mobile ad and then
converting on desktop (if they click on
mobile it’s attributed as a mobile sale)
21% uplift in desktop sales from users clicking on a
desktop ad and then converting on
mobile or tablet device (if they click on desktop it’s
attributed as a desktop sale)
*Data since launching Cross Device in April
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Copyright © 2015 Criteo
Conclusion
25
Complexity
is the New normal
Mobile sales
are 32% today
Mobile
marketing
has caught up
Exact match
personalization
is best:
Apple and Android.
Browser and in-app.
Criteo’s cross-
device
is ready for you to engage
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Thank you!