Commerce and Digital Content “Trends, successes and what to avoid”
Zoe Ellis- Moore, JLL
Technology has become
marketing.the holy grail of
Putting in place theskills required, anefficient process and the supportingtechnology.
Need to understandconsumers better andcustomise the deliveryof communications.
Create a bridgebetween customerexperience and themarketing process.
Establishing a warroom to respond toSocial Media chatterand create relevantstories that engagewith audience.
Personalising marketingand web pages.
Delivering timely andrelevant content.
performance indicators. Establishing key
overshadowed byhas spent too longMarketing operations
tactical approach
It has never been moreimportant to use datato map consumers DNA, then take these insights
experience.
and use them to delivera flawless customer
THE STRATEGY:
Beating the competition with good client insights. Cross selling our services
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What do JLLwant to be known for?
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Linking physical and digital
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Visual, memorable and shareable
Maximising theclient experience.
THE RESULT:
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Zoe Ellis-Moorelinkedin.com/in/zetail
@Zetail #FoodInFashion