commerce ahead - digitization of the food & beverage industry
TRANSCRIPT
![Page 1: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/1.jpg)
Welcome to Commerce AheadDigitizing the Food & Beverage Industry
![Page 2: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/2.jpg)
Creuna is a customer experience agency that designs solutions to drive
value in an unpredictable world.
© Creuna
![Page 3: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/3.jpg)
Aarhus
HelsinkiOslo
Gothenburg
Copenhagen
Stockholm
Oulu
![Page 4: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/4.jpg)
© Creuna
business+creativity
+technology
Customer Experience DesignBusiness DevelopmentResearch & Insights Strategic PrioritisationBrand ActivationService DesignContent MarketingWeb and App DevelopmentPerformance OptimizationTracking SetupsSystem IntegrationsData-based ProcessesVisualisations Dashboards and Reporting
![Page 5: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/5.jpg)
Who owns the F&B customer in 2017? Kristoffer Okkels, Marketing & Business Development Director, Creuna
![Page 6: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/6.jpg)
© Creuna
The F&B value chain is changing
Distributorsand Wholesalers Consumers
Producersand Brands
Retailers and eTailers
![Page 7: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/7.jpg)
Producers are removing the middlemen and
gunning for the end-users.
© Creuna
![Page 8: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/8.jpg)
![Page 9: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/9.jpg)
![Page 10: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/10.jpg)
![Page 11: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/11.jpg)
Distributors and wholesalers are charming
consumers with content
© Creuna
![Page 12: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/12.jpg)
© Creuna
![Page 13: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/13.jpg)
© Creuna
![Page 14: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/14.jpg)
© Creuna
![Page 15: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/15.jpg)
© Creuna
![Page 16: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/16.jpg)
Retailers are fighting back with private labels and
clever partnerships.
© Creuna
![Page 17: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/17.jpg)
© Creuna
![Page 18: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/18.jpg)
© Creuna
![Page 19: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/19.jpg)
© CREUNA
![Page 20: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/20.jpg)
New players are testing out fresh approaches and business models
© Creuna
![Page 21: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/21.jpg)
© Creuna
![Page 22: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/22.jpg)
© Creuna
![Page 23: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/23.jpg)
© Creuna
![Page 24: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/24.jpg)
Customer expectations are growing at a ridiculous pace
© Creuna
![Page 25: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/25.jpg)
![Page 26: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/26.jpg)
© Creuna
marketplace transparency+everything is on-demand
+connected and intelligent living+the social (sharing) economy
+brands with a purpose are winning+growing preference for eCom
Drivers of change
![Page 27: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/27.jpg)
© Creuna
Time and attention are the currenciesfor today’s consumers
![Page 28: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/28.jpg)
© Creuna
Consumers are willing to pay 11% more for each addedlayer of convenience in the food chain.
http://www.cnbc.com/2017/02/16/consumers-pay-more-for-on-demand-convenience-personal-touch.html
Lux Research
![Page 29: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/29.jpg)
![Page 30: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/30.jpg)
![Page 31: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/31.jpg)
![Page 32: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/32.jpg)
© CREUNA
![Page 33: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/33.jpg)
But real experience commerce is about
so much more!© Creuna
![Page 34: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/34.jpg)
© Creuna
outlets and opening hours+digital presence and performance
+product selection and pricing+check-out, delivery, and packaging
+loyalty schemes and customer clubs+ingenious marketing campaigns
For the F&B sector, it’s not just about…
![Page 35: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/35.jpg)
Effective
Easy
Emotional
Forrester
![Page 36: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/36.jpg)
Experience Commerce is an immersive and engaging experience that
merge the empathy and guidanceof traditional sales with the efficiency
and intelligence of eCommerce.
© Creuna
![Page 37: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/37.jpg)
© Creuna
The F&B value chain is changing
Distributorsand Wholesalers Consumers
Producersand Brands
Retailers and eTailers
![Page 38: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/38.jpg)
Who will own the customer relationship?
© Creuna
![Page 39: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/39.jpg)
No oneAny one
© Creuna
![Page 40: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/40.jpg)
Those who reduce the most friction and provide
the greatest customer experience – every time
© Creuna
![Page 41: Commerce Ahead - Digitization of the Food & Beverage Industry](https://reader036.vdocuments.us/reader036/viewer/2022062317/5a64e30f7f8b9adf788b4c81/html5/thumbnails/41.jpg)
thank you!Kristoffer OkkelsMarketing & Business Development Director
aarhus oslo copenhagen gothenburg stockholm helsinki oulu
creuna.dk [email protected] +45 2249 8339