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Commentary on Domestic Violence Campaign: Our Focus in our group was to have domestic violence as our campaign topic. In the video we decided to have a two minute video, three minutes maximum campaign. We didn’t want to make it too long due to the target audience being teenagers, we don’t want our campaign video to come across as boring. We wanted our video to be very informative and structured very well. We decided it will be a maximum of two minutes or less. So the audience would connect with the campaign. The purpose of the campaign is to spread awareness. In the voice note we got a good amount of criticism as well as good feedback on our domestic violence campaign video. The group of girls were teenagers this was a good opportunity to get opinions on how we should produce our campaign. We were told to limit our locations due to wanting our campaign short and meaningful. We responded by saying we will have quick cuts included in our campaign to make it slick and to also illustrate the build-up of the relationship becoming to a climax rapidly. Audience feedback: Great ideas but not sure about target audience

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Post on 10-Feb-2017

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Page 1: Commentary

Commentary on Domestic Violence Campaign:

Our Focus in our group was to have domestic violence as our campaign topic. In the video we decided to have a two minute video, three minutes maximum campaign. We didn’t want to make it too long due to the target audience being teenagers, we don’t want our campaign video to come across as boring. We wanted our video to be very informative and structured very well. We decided it will be a maximum of two minutes or less. So the audience would connect with the campaign. The purpose of the campaign is to spread awareness. In the voice note we got a good amount of criticism as well as good feedback on our domestic violence campaign video. The group of girls were teenagers this was a good opportunity to get opinions on how we should produce our campaign. We were told to limit our locations due to wanting our campaign short and meaningful. We responded by saying we will have quick cuts included in our campaign to make it slick and to also illustrate the build-up of the relationship becoming to a climax rapidly. Audience feedback:

Great ideas but not sure about target audience Limit on locations, as it may take time depending how we

want our length of our campaign to be There is not enough time to include the information we

want in a two minute to three minute video It could be considered confusing towards the audience as

we are using multiple locationsIn conclusion our review on our domestic violence campaign helped us a lot as we got opinions from a group of teenagers

Page 2: Commentary

which is helpful, as the main target audience is teenagers. We want the audience to be aware of the increase in domestic violence in the UK.